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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Social Service and Research Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) Jurnal Sistim Informasi dan Teknologi Indonesian Journal of Community Diversity and Engagement SWARNA SABAJAYA Jurnal Pengabdian Kepada Masyarakat Trending: Jurnal Manajemen dan Ekonomi SWARNA: Jurnal Pengabdian Kepada Masyarakat Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen, Akuntansi Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi ABDIMAS NUSANTARA Jurnal Ilmiah Ekonomi dan Manajemen Indonesia ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Budi Utami
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Innovation and Performance of MSMEs: A Systematic Literature Review M. Syamsul Hidayat; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Pendampingan Pengembangan UMKM Berbasis Marketing Digital dan Laporan Keuangan Sederhana pada Mitra UMKM di Kelurahan Kranggan Kota Mojokerto Eny Setyariningsih; M. Syamsul Hidayat; Budi Utami
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v8i1.4784

Abstract

Program “Pendampingan Pengembangan UMKM Berbasis Marketing Digital dan laporan keuangan sederhana” merupakan upaya peningkatan kapasitas pemaksimalan pelaku UMKM di Kelurahan Kranggan kota mojokerto, khususnya di sektor kuliner dalam menghadapi tantangan era digital. Di tengah pesatnya perkembangan teknologi dan perubahan perilaku konsumen, masih banyak UMKM yang belum maksimal memanfaatkan media sosial sebagai sarana promosi dan penjualan. Pelaku UMKM umumnya masih mengandalkan cara konvensional, seperti penjualan langsung menggunakan lapak-lapak dagangan atau melalui pesan singkat, yang terbatas dalam menjangkau pasarnya. Program pendampingan ini dirancang sebagai solusi untuk menjembatani kesenjangan melalui integrasi Pendampingan, pelatihan dan praktik langsung. Fokus utama diarahkan pada pemanfaatan platform digital yang populer dan relevan, yaitu TikTok. TikTok digunakan sebagai media promosi berbasis video pendek yang mampu menjangkau konsumen secara luas dan interaktif. Kegiatan program mencakup pelatihan dasar digital marketing dan pembuatan laporan keuangan sederhana, pendampingan pembuatan akun di platform digital, serta produksi konten promosi yang menarik, serta pencatatan laporan keuangan untuk mendeteksi tingkat keuntungan.
Pengaruh Live Streaming dan Kualitas Produk terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen Naurah Nashwa Nafisah; Syamsul Hidayat; Budi Utami
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 1 (2026): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i1.7762

Abstract

This study aims to investigate the effect of TikTok Live Streaming and Product Quality on Purchase Decisions, with Consumer Trust acting as a mediating variable, focusing on Oh My Glam Beauty products on TikTok Shop. The research adopts a quantitative associative approach. Data were collected via questionnaires from 170 respondents selected using a purposive sampling method. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4. The findings demonstrate that Live Streaming does not have a direct significant effect on Purchase Decisions, whereas Product Quality significantly affects Purchase Decisions. Furthermore, both Live Streaming and Product Quality significantly influence Consumer Trust, and Consumer Trust significantly influences Purchase Decisions. Consumer Trust successfully and significantly mediates the effect of both Live Streaming and Product Quality on Purchase Decisions. These findings reveal that Live Streaming contributes more toward building consumer trust rather than directly triggering immediate purchases. Product quality remains a crucial consideration for consumers, while trust strengthens the conversion of information and quality perception into actual purchase decisions. These conditions indicate that companies must maintain product quality while optimizing Live Streaming to be informative, interactive, and convincing.  
Pengaruh Influencer terhadap Keputusan Pembelian melalui Trust sebagai Mediasi pada Konsumen Sepatu Saganext Mochammad Fachruddin; M Syamsul Hidayat; Budi Utami
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vbqfj444

Abstract

consumers of Saganext shoes in the Mojokerto area. A quantitative approach utilizing a survey method was employed. The study sample consisted of 100 respondents selected through purposive sampling, and data were collected via questionnaires. Data analysis was conducted using the SEM-PLS method with the SmartPLS application. The results indicate that influencers have a positive and significant influence on trust, with a path coefficient of 0.363. Influencers also exert a positive and significant influence on purchasing decisions, with a coefficient of 0.500. Furthermore, trust has a positive and significant influence on purchasing decisions, with a coefficient of 0.570. Analysis of indirect effects reveals that trust significantly mediates the influence of influencers on purchasing decisions, with a coefficient of 0.207; trust acts as a partial mediator. These findings suggest that the use of credible influencers capable of building consumer trust can drive an increase in purchasing decisions for Saganext shoes.
Pengaruh Influencer dan Self-Presentation terhadap Keputusan Pembelian dengan Trust sebagai Variabel Mediasi pada Konsumen Kopi Semesta Mojokerto Bagus Kusumanata; Budi Utami; Syamsul Hidayat
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ttt7n465

Abstract

This study aims to examine the influence of Influencer and Self-Presentation on Purchase Decision, with Trust as a mediating variable, among consumers of Kopi Semesta in Mojokerto. The study used a quantitative explanatory approach with a survey method. Data were collected from 140 respondents selected through purposive sampling and analyzed using Structural Equation Modeling based on Partial Least Square (SEMPLS) with SmartPLS software. The results show that Influencer and Self-Presentation each have a positive and significant effect on both Trust and Purchase Decision. Trust also has a positive and significant effect on Purchase Decision and is able to partially mediate the effect of Influencer and Self-Presentation on Purchase Decision. These findings indicate that the credibility of influencers and the way they present themselves on social media play an important role in shaping consumer trust, which in turn drives purchase decisions. The study contributes practical implications for micro and small coffee businesses in selecting influencers and designing authentic content strategies to strengthen consumer trust and purchasing behavior in the digital marketing context.
Pengaruh Pelayanan dan Harga terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi pada Toko Madura Wilayah Tarik Bima Prasetiyo; Budi Utami; Muhamad Syamsul Hidayat
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tpknsc90

Abstract

This study aims to analyze the effects of service and price on consumer purchasing decisions at Toko Madura in Tarik District, Sidoarjo Regency, with consumer trust as a mediating variable. A quantitative approach was employed involving 150 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using SEM-PLS with SmartPLS. The results show that price has a positive effect on purchasing decisions (β = 0.272; p = 0.006), while service does not have a significant direct effect (β = 0.127; p = 0.095). Service (β = 0.285; p = 0.010) and price (β = 0.511; p = 0.000) affect consumer trust. Furthermore, consumer trust has a positive effect on purchasing decisions (β = 0.490; p = 0.000). Consumer trust also mediates the relationship between service and purchasing decisions (β = 0.140; p = 0.017) and partially mediates the relationship between price and purchasing decisions (β = 0.250; p = 0.001). These findings indicate that consumer trust plays an important role in strengthening purchasing decisions.
Co-Authors Achiruddin Siregar Arnold Sultantio Hutabarat Bagus Kusumanata Bambang Ismaya Bima Prasetiyo Djoko Widagdo Dwi Wahyono Dwihandoko, Toto Heru Eny Setyariningih Eny Setyariningsih Frans Sudirjo Jasmine Fitria Wibowo Lely Indriani M. Syamsul Hidayat M.Syamsul H Mochammad Fachruddin Muhamad Syamsul Hidayat Naluri Nafi’ Annurudzati Naurah Nashwa Nafisah Nersiwad Novelia Puspita Meidi Salzabila Artamevia Santi Dwi Rosadi Setyariningsih, Eny Sindy Khoirunnisa Siti Shokkikhah Syamsul Hidayat Syamsul Hidayat Tiara Mufarihah ‘Aini Toto Heru DH Vivid Violin Yanto Budi Prasetya