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All Journal Jurnal Doktor Manajemen (JDM) Journal of Management and Business Innovations Jurnal Bisnisman : Riset Bisnis dan Manajemen INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Kewarganegaraan Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Jurnal Ilmu Sosial dan Humaniora Jurnal Abdi Masyarakat Multidisiplin International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Prosiding SeNTIK STI&K Media Riset Bisnis Manajemen Akuntansi
Ari Apriani
Universitas Dian Nusantara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Social Sciences Other

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HOW TO BOOST PURCHASING INTEREST ON SOCIAL MEDIA Muhamad Al Faruq Abdullah; Didin Hikmah Perkasa; Ari Apriani; Wenny Desty Febrian
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Tujuan Penelitian ini adalah untuk menggali variabel yang berperan dalam meningkatkan minat beli di media sosial. Studi kasus ini menggunakan objek penelitian pengguna media sosial Instagram. Data yang digunakan adalah data primer menggunakan kuesioner yang dibuat menggunakan google form. Kemudian di distribusikan kepada 120 responden yang berprofesi sebagai Mahasiswa dan Dosen di Jakarta Barat yang merupakan target responden utama. Metode analisis yang digunakan adalah SEM-PLS dengan aplikasi SmartPLS versi 4. Hasil analisis penelitian ini mendapatkan bahwa persepsi harga dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap minat beli di media sosial, sedangkan brand awareness tidak mempunya hubungan signifikan dalam minat beli di sosial media. Keterbatasan dalam penelitian ini adalah penelitian yang hanya berfokus pada responden di lingkungan universitas di Jakarta Barat, sehingga saran untuk penelitian selanjutnya adalah agar dapat melakukan analisis dengan responden lebih luas lagi dan menggunakan analisis studi banding dengan platform media sosial selain Instagram.
DIGITALISASI UMKM DENGAN MENGADOPSI E-COMMERCE: INTENTION TO BUY ONLINE MELALUI SIKAP (A PROPOSED STUDY) Ari Apriani; Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Lestari
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Pandemi Covid-19 memberikan dampak yang luar biasa terhadap pertumbuhan ekonomi di Indonesia, berdasarkan survey e-commerce 2022 mencatat 27,65% pelaku usaha e-commerce mengalami peningkatan. Langkah yang dilakukan pelaku UMKM untuk mengurangi dampak pandemi covid-19 ini diantaranya menurunkan produksi barang/jasa, mengurangi jam kerja dan jumlah karyawan, serta saluran penjualan dan pemasaran. Dengan mengadopsi e-commerce tentunya banyak keuntungan yang ditawarkan untuk pelaku UMKM, namun dibalik keuntungan tersebut masih ada kendala yang dihadapi yaitu penguasaan teknologi oleh para pelaku UMKM. Penelitian ini bertujuan untuk memberikan pertimbangan kepada UMKM tradisional untuk mengadopsi penjualan dan pemasaran secara online yang memberikan dampak pada peningkatan omzet. Pertimbangan yang dihasilkan nantinya berasal dari para pelaku UMKM yang memanfaatkan e-commerce sebagai saluran penjualan dan pemasarannya. Urgensi dari penelitian ini adalah UMKM perlu memanfaatkan e-commerce sebagai sarana penjualan dan pemasaran selama pandemi virus covid-19. Populasi yang digunakan yaitu para konsumen pengguna e-commerce popular. Pengumpulan data dilakukan dengan metode angket dimana responden menjawab pertanyaan yang disusun dalam bentuk pilihan dan skala pertanyaan menggunakan skala Likert (1-5). Metode yang digunakan dalam penelitian ini adalah analisis kuantitatif dengan analisis SEM dan alat SmartPLS 3.3.
AGRESIVITAS PAJAK PADA PERUSAHAAN PERDAGANGAN DI INDONESIA: UKURAN PERUSAHAAN, CAPITAL INTENSITY DAN LEVERAGE Lestari; Sigit Mareta; Ari Apriani
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Pengenalan sistem self- assessment di Indonesia, memberikan kebebasan penuh kepada manajemen dalam menyusun SPT. Hal ini sesuai dengan teori keagenan bahwa manajemen telah diberikan hak oleh prinsipal untuk mengelola urusan perusahaan sehingga keputusan bisnis berada di tangan manajemen. Penelitian ini bertujuan untuk menguji Agresivitas Pajak pada Perusahaan Perdagangan di Indonesia: Capital Intensity, Leverage dan Ukuran Perusahaan. Penelitian ini menggunakan metode purposive sampling sehingga populasi yang digunakan pada penelitian ini adalah sektor perdagangan yang terdaftar di Bursa Efek Indonesia periode 2016-2020. Teknik pengambilan sample yang digunakan dalam penelitian ini adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dan moderated regression analysis (MRA). Teknik analisis yang digunakan dalam penelitian ini adalah statistik deskriptif. Analisis data diperoleh dalam penelitian ini akan menggunakan aplikasi SPSS. Tujuan dalam penelitian ini untuk mengetahui bahwa ukuran perusahaan, capital intensity dan leverage dapat mempengaruhi agresivitas pajak pada perusahaan perdagangan di Indonesia. Hasil dari penelitian ini diharapkan nantinya hal ini menjadi pertimbangan bagi Otoritas Perpajakan Indonesia, khususnya Direktorat Jenderal Pajak, dalam melakukan pengawasan terhadap wajib pajak badan
Optimization of Tourism Experiences to Enhance Revisit Intention: Analysis of Destination Image and Accessibility in Yogyakarta Vely Randyantini; Ika Puji Saputri; Ari Apriani; Siti Annisa Wahdiniawati
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37546

Abstract

Despite extensive research on revisit intention, limited studies have integrated accessibility, destination image, and memorable tourism experiences within a unified predictive framework that explicitly examines tourist satisfaction as a mediating mechanism, particularly in cultural tourism destinations. Addressing this gap, this study investigates the direct and indirect effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, with Satisfaction positioned as a mediating variable, in the context of Yogyakarta, Indonesia. A quantitative survey was conducted involving 195 domestic tourists who had visited Yogyakarta within the last six months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships and mediation effects. The results indicate that Memorable Tourism Experiences exert the strongest effect on Satisfaction (β = highest among predictors) and have a significant direct impact on Revisit Intention. Accessibility and Destination Image also significantly enhance Satisfaction, which in turn demonstrates a strong positive influence on Revisit Intention. Mediation analysis confirms that Satisfaction significantly mediates the effects of Accessibility, Destination Image, and Memorable Tourism Experiences on Revisit Intention, highlighting its central role in shaping repeat-visit behavior. This study contributes theoretically by extending the revisit intention literature through an integrated mediation-based model that clarifies the psychological mechanism linking destination attributes to behavioral intention in cultural tourism contexts. From a managerial perspective, the findings underscore the importance of prioritizing experience design, improving destination accessibility, and maintaining a consistent destination image as strategic levers to enhance tourist loyalty and sustainable destination competitiveness.
ANALISIS EFEKTIVITAS KINERJA KARYAWAN DALAM MENINGKATKAN PRODUKTIVITAS PADA PT. MAYORA INDAH TBK DIVISI MALKIS KOPYOR Melan Melan; Ari Apriani
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i1.713

Abstract

This study aims to examine the influencer of work motivation, work discipline, and work environment on employee and its impact on work environment on employee performance and its impact on work productivity at PT. Mayora Indah Tbk. Malkis Kopyor Division. Using a quantitative descriptive verificative approach, this research employed a slovin-based sampling technique with 124 respodents from the production unit. Data were collected using a structured questionnaire and analyzed throught descriptive statistics and causal hypothesis testing. The findings reveal that work motivation, work discipline, and causal work environment each contribute positively to employee performance. Furthermore, employee performance functions as a mediating variable that strengthens the indirect effect of the three independent variables on work productivity. These result highlight the importance of internal employee factors and workplace conditions as strategic determinants of productivity improvenment within the food manufacturing industry. The study offers empirical evidence that enhancing motivation, ensuring consisent discipline, and maintaining a supportive work environment can significantly improve both performance and productivity outcomes. The novelty of this research lies in integrating employee performance as an intervening variable within the context of production intensive industrial setting.Keywords : employee performance, job discipline, job motivation, work environment, work productivity.
PENGARUH KUALITAS PELAYANAN ADMINISTRASI DAN WAKTU PELAYANAN TERHADAP KEPUASAN PASIEN KLINIK DENTANITA Nur Oktafiana Putri; Ari Apriani
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 1 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i1.717

Abstract

This study was conducted to assess how the quality of administrative services and speed of service affect patient satisfaction levels at the Dentanita Dokter Gigi Bersama Blora Clinic. This research applied a quantitative approach using a correlational method, where data collection was conducted using a Likert scale questionnaire (1–5) from 51 respondents and the data was analyzed using multiple linear regression through SPSS software. The research findings indicate that the quality of administrative services has a positive and significant effect on patient satisfaction, with an F value of 75.507 and a significance level of 0.001. Meanwhile, the R² value of 0.759 indicates that 75.9% of the variation in patient satisfaction can be explained by the quality of administrative services and service time. These findings are in line with the SERVQUAL model, which emphasizes the dimensions of reliability and responsiveness, and show that improving administrative services and time efficiency can increase patient satisfaction in regional dental clinics.Keywords: dental clinic, health services, patient satisfactio, quality of administrative services, service time.
Determinants of Employee Performance at Matahari Department Store Arion Mall Based on Loyalty and Demographics Sealviana Candra Marisa; Ari Apriani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.586

Abstract

During the Covid-19 pandemic, Matahari Department Store Arion Mall has ups and downs in its development, employees are required to work harder and smarter to be able to increase company sales. This company annually conducts a Performance Appraisal to assess the performance of its employees. The condition in 2023 recorded 98.5% of its employees obtained results less than expectations. The average tenure of employees in this store is >5 years, generally employees with a long tenure have good loyalty and can make a positive contribution. Generally, the most gender is female, because the company is engaged in retail that sells fashion products, so they tend to hire women because of their neatness and character. While the most age is classified as mature, in this age range often has more work experience, so it is assumed that it can contribute effectively. The population of this study are employees at Matahari Department Store Arion Mall, namely grade 1 permanent employees as many as 67 people, so the sampling technique uses saturated samples. This study used a questionnaire with a Likert scale for data collection and quantitative analysis using the SPSS version 25 analysis tool. The results of this study indicate that although tenure has no effect on employee performance, other variables such as loyalty, gender, and age have a positive and significant effect.
Pengaruh Harga, Lokasi dan Word of Mouth Terhadap Minat Berkunjung Ke Kampung Cibarengkok Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 7 No 2 (2023): Desember 2023
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v7i2.5364

Abstract

Abstract Cibarangkok River Culinary Village is located in Cipeucang village, Cileungsi district, Bogor Regency. Tourist destinations that utilize river water flow as water tourism as well as to maintain the cleanliness of the river from garbage and maintain environmental sustainability. With the concept of inviting the surrounding community to participate in it, it is hoped that it can increase income for residents who manage culinary there. But not necessarily this tourist spot is visited by many people. So the way to make tourists come is accompanied by a fairly cheap entrance fee. The place is easy to find and close to the main highway adds positive value to this tourist spot. This research is to see and observe the influence of price, location and word of mouth on the intention to come to Cibarengkok Village. Using quantitative methods with a sample of 80 people through questionnaires. Results were processed by multiple linear regression using the SPSS 26 application. As a result, individual prices have no real impact on the intention to come to Cibarengkok village. While the Tourism Location and Word of Mouth results have a very real effect on the intention to visit Cibarengkok Village. Simultaneously, price, location and word of mouth have a real effect on the interest in visiting Cibarengkok village. Keywords: Creative Economy, Green Economy, Cibarengkok Village, Post-Pandemic Abstrak Kampung Kuliner Kali Cibarangkok berada di desa Cipeucang kecamatan Cileungsi Kabupaten Bogor. Destinasi wisata yang memanfaatkan aliran air sungai sebagai wisata air sekaligus untuk menjaga kebersihan sungai dari sampah serta menjaga kelestarian lingkungan. Dengan konsep mengajak masyarakat sekitar untuk turut berpartisipasi di dalamnya diharapkan dapat menambah penghasilan bagi warga yang mengelola kuliner di sana. Tetapi tidak serta merta tempat wisata ini banyak dikunjungi orang. Maka jalan untuk membuat wisatawan datang adalah diimingi dengan biaya tiket masuk yang cukup murah. Tempatnya mudah ditemui dan dekat dengan jalan raya utama menambah nilai positip bagi tempat wisata ini. Riset ini untuk melihat dan mengamati pengaruh harga, lokasi dan word of mouth pada niat datang ke Kampung Cibarengkok. Menggunakan metode kuantitatif dengan sampel sebanyak 80 orang melalui pemberian kuesioner. Hasil diolah dengan regresi linier berganda memakai aplikasi SPSS 26. Hasilnya, Harga secara individu tidak berdampak nyata terhadap niat datang ke kampung Cibarengkok. Sedang Lokasi Wisata dan Word of Mouth hasilnya berpengaruh sangat nyata terhadap niat mengunjungi Kampung Cibarengkok. Secara simultan harga, lokasi dan word of mouth berpengaruh nyata pada minat berkunjung ke kampung Cibarengkok. Kata Kunci: Ekonomi Kreatif, Ekonomi Hijau, Kampung Cibarengkok, Pasca Pandemi
Analisis Faktor-faktor yang Berdampak pada Jumlah Kunjungan Wisatawan Nusantara Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.5980

Abstract

Abstract Service marketing, especially in the tourism sector, began to wriggle, marked by the number of tourist attractions that have sprung up with their own charm, which of course makes competition tighter. It turns out that this new tourist spot is not necessarily visited by many people, that's why managers must be smart to develop strategies to attract visitors to come. Almost every region in Indonesia has tourist attractions with a variety of tourist attractions to lodging accommodations that compete to attract local tourists there. This study aims to see and determine the impact of jurbab tourist destinations, tourist destinations and hotel occupancy rates on Indonesian tourist visits. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, tourist destinations, tourist destinations and hotel occupancy rates partially have a significant effect on Indonesian tourist visits. Simultaneously tourist destinations, tourist destinations and hotel occupancy rates have a significant effect on Indonesian tourist visits. Keywords: Tourist Destinations, Tourist Destinations, Hotel Occupancy Rates, Tourist Visits, Domestic Tourists Abstrak Pemasaran jasa khususnya di sektor pariwisata mulai bergeliat, ditandai dengan banyaknya tempat wisata yang bermunculan dengan daya tariknya tersendiri, yang tentu saja membuat persaingan semakin ketat. Ternyata tidak serta merta tempat wisata baru ini banyak dikunjungi orang karena itulah pengelola harus pintar Menyusun strategi untuk menggaet pengunjung datang. Hampir setiap daerah di Indonesia memiliki tempat wisata dengan beragam daya tarik wisata hingga akomodasi penginapan yang berlomba menarik minat wisatawan lokal kesana. Penelitian ini bertujuan untuk melihat dan mengetahui dampak jurbab daerah tujuan wisata, destinasi wisata dan tingkat hunian hotel terhadap kunjungan wisatawan Nusantara. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, Daerah tujuan wisata, Destinasi wisata dan Tingkat hunian hotel secara parsial berpengaruh signifikan terhadap Kunjungan wisatawan Nusantara. Secara simultan daerah tujuan wisata, destinasi wisata dan Tingkat hunian hotel berpengaruh signifikan terhadap kunjungan wisatawan Nusantara. Kata Kunci: Daerah Tujuan Wisata, Destinasi Wisata, Tingkat Hunian Hotel, Kunjungan Wisatawan, Wisatawan Nusantara
The Link of Amenities, Accessibility and Ancillary with the Selection of Tourist Destinations Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.6003

Abstract

Abstract Service Tourist attractions are very important in the tourism industry. Marketing of tourism services is very dependent on the state of tourist attractions There are also many attractions that are empty of visitors. There are several factors that cause tourist destinations not to be chosen by tourists, including amenities or facilities and infrastructure that are less complete and attractive. Accessibility to locations is difficult to reach by transportation and anxiliaria or unprofessional managers. So this study was conducted to analyze these factors whether they really affect the selection of tourist destinations. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, partial amenities have a significant effect and on the selection of tourist destinations. Accessibility does not have a significant effect on the selection of tourist destinations. Ansilari has a significant influence on the selection of tourist destinations. Simultaneously, amenity, accessibility and anxiety have a significant effect on the selection of tourist destinations. Keywords: Amenity, Accessibility, Ancillary, Tourist Destination, Destination Abstrak Objek wisata merupakan hal yang sangat penting dalam industry pariwisata. Pemasaran jasa pariwisata ini sangat tergantung dengan keadaan objek wisata Banyak juga objek wisata yang sepi pengunjung. Ada beberapa faktor yang menyebabkan tujuan wisata tidak dipilih oleh wisatawan, antara lain amenitas atau sarana dan prasarana yang kurang lengkap dan menarik. Aksesibilitas menuju lokasi sulit dijangkau oleh transportasi dan ansilari atau pengelola yang tidak professional. Sehingga penelitian ini dilakukan guna menganalisis faktor-faktor tersebut apakah benar berpengaruh terhadap pemilihan tujuan wisata. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, amenitas secara parsial berpengaruh signifikan dan terhadap pemilihan tujuan wisata. Aksesibilitas tidak berpengaruh signifikan terhadap pemilihan tujuan wisata. Ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Secara simultan amenitas, aksesibilitas dan ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Kata Kunci: Amenitas, Aksesibilitas, Ansilari, Tujuan Wisata, Destinasi.
Co-Authors Abdullah, Muhamad Al Faruq Agung Suprayitno Ahmad Zuhrofi Anjarwati, Sri Arief Yanto Rukmana Berlian Widinda Citra Karyaniasih Christina Catur Widayati Dian Meliantari Didin Hikmah Perkasa Djoko Widagdo Edy Suryadi Egidius Fkun Esti Liana Evaf Maulina Fauzan Taufiq Madini Frans Sudirjo Hartono Ibnu Haris Nasution Ika Puji Saputri Indra Sani Islamiah Kamil Izzati Rizal Januar Khaled Lestari Magita Magita Magito Magito Meiliyah Ariani Melan Melan Nur Endah Retno Wuryandari Nur Oktafiana Putri Nuri Aslami Rahmat Rizky Vita Losi Sealviana Candra Marisa Sigit Mareta Siti Annisa Wahdiniawat Siti Annisa Wahdiniawati Siti Nurafiah Vely Randyantini Watriningsih Wenny Desty Febrian Febrian Windiati Windiati Yolifiandri Yolifiandri Zahera Mega Utama Zulhawati