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All Journal Jurnal Bisnis dan Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JRB-Jurnal Riset Bisnis Udayana Journal of Law and Culture Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Jurnal Manajemen Stratejik dan Simulasi Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Business Studies and Management Review
Elsa Felina Effendi, Eri Besra
Andalas University
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Penerapan Inovasi Produk Teh Celup Gambir Pada Kelompok Usaha Sambilan, Desa Durian Tinggi Agriqisthi Agriqisthi; Luthfil Hadi Anshari; Eri Besra; Rahzarni Rahzarni; Rasidah Nasrah
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i1.602

Abstract

Pertanian gambir mengalami masalah yang tak kunjung terselesaikan, apalagi pada masa-masa sulit harga getah gambir menjadi sangat rendah. Bagi Masyarakat yang menggantungkan hidupnya pada hasil gambir, pergolakan harga getah gambir menjadi teka-teki yang sukar untuk dipecahkan. Kegiatan Pengabdian Kepada Masyarakat bertujuan untuk memberikan kontribusi kepada masyarakat agar dapat mengimplementasikan inovasi teh gambir, memberikan gambaran bisnis model dari industri rumah, memberikan pengetahuan dan pengalaman terkait teknologi produksi teh gambir, serta mengimplementasikan strategi pemasaran produk teh gambir. Adapun kegiatan yang akan dilaksanakan merupakan tindak lanjut dari permasalahan dan kebutuhan Masyarakat untuk merealisasikan industri rumahan. Kegiatan yang akan dilaksanakan berupa pelatihan teknologi pembuatan teh gambir, memberikan pelatihan entrepreneur minded, memberikan worshop pemasaran digital, serta pendampinan bagi Kelompok Usaha Sambilan. Metode kegiatan yang akan dilaksanakan terdiri dari ceramah, diskusi, praktek, dan pendampingan. Rangkaian kegiatan ini dilaksanakan secara hybrid, dimana beberapa kegiatan dilaksankaan secara langsung di Nagari Durian Tinggi, sebagian kegiatan dilakukan secara daring. Adapun hasil dari kegiatan ini antara lain pengetahuan dan kemampuan Kelompok Usaha Sambilan untuk mengimplementasikan teknologi produk teh gambir, mengemas produk, dan melakukan penjualan produk. Anggota Kelompok Usaha Sambilan juga telah membuat promosi pada media sosial serta menjual produk pada platform e-commerce. Kesimpulan dari kegiatan pengabdian kepada masyarakat ini bahwa implementasi dari inovasi teh gambir dapat menghasilkan business model yang baru dan dapat diterapkan oleh masyarakat di daerah secara berkelompok. Hal ini membuat iklim pertanian menjadi lebih baik di daerah khususnya daerah sentral gambir yang ada di Kabupaten Limapuluh Kota
THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED VALUE ON E-TRUST WITH E-SATISFACTION AS A MEDIATION VARIABLE (STUDY ON CUSTOMERS WHO ONLINE SHOPPING IN THE SHOPEE APP DURING COVID-19 PENDEMIC IN INDONESIA) Yefrinal Andra; Verinita Arsya; Eri Besra
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.778 KB) | DOI: 10.22437/jbsmr.v5i1.16934

Abstract

The rapid development of e-commerce in Indonesia makes businesses compete in building their business through e-commerce. In order to be competitive, e-commerce must improve the quality of e-service quality and perceived value so as to gain market share and valuation. This study aims to examine the effect of e-service quality and perceived value on e-trust with e-satisfaction as a mediating variable (Study on customers who shop online on the Shopee application during the Covid-19 pandemic in Indonesia. With data processing the research is carried out through Smart PLS 3.3 The sampling technique used purposive sampling with a sample size of 400 samples. E-service quality affects e-satisfaction. Perceived value has an effect on e-satisfaction. E-satisfaction has no effect on e-trust. E-service quality affects e-trust. Perceived value has an effect on e-trust. E-service quality has no effect on e-trust through e-satisfaction as a mediating variable. Perceived value has no effect on e-trust through e-satisfaction as a mediating variable.
Online purchasing behavior model : the exploration of protection motivation theory Dita Aulia; M Ma’ruf; Eri Besra
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.978

Abstract

This study aims to analyze the motivational theory of protection in Women’s fashion in the marketplace in Indonesia during Covid-19. The population in this study are women of the millennial generation who shop for women’s fashion at marketplaces in West Sumatra. The sampling method used is non-probability sampling using the purposive sampling technique. The total sample in the study was 130. Hypothesis testing using statistical analysis with two-tailed. The results of the study are that Threat Appraisal has a negative effect on the adaptive behavior of customers who shop online for women’s fashion in post-covid-19. Coping Appraisal has a positive effect on the adaptive behavior of customers who shop online for women’s fashion in the post-covid- 19. The relationship between threat appraisal and adaptive behaviour is negatively moderated by consumer resilience and satisfaction with the retailer’s assistive intent on customers who shop online for women’s fashion in the post-covid-19.
PERILAKU BRAND SWITCHING KONSUMEN YANG BERLANGGANAN DISNEY PLUS HOTSTAR DI KOTA PADANG Geza Scortionda; Dessy Kurnia Sari; Eri Besra
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1358

Abstract

AbstrakKonsumen yang berlangganan TV kabel MNC Vision (Indovision) ini jumlahnya mengalami penurunan secara terus menerus selama 5 tahun terakhir ini. Hal ini disebabkan oleh biaya berlangganan aplikasi Disney Plus Hotstar yang lebih terjangkau, akses menonton film yang mudah, dan aplikasi Disney Plus Hotstar ini memiliki kualitas tontonan film yang HQ dan HD. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, promosi, dan variety seeking terhadap perilaku Brand Switching melalui kepuasan konsumen sebagai variabel mediasi MNC Vision ke Disney Plus Hotstar. Jumlah sampel dalam penelitian ini adalah 175 orang. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa kualitas produk dan harga tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen serta juga tidak berpengaruh positif dan tidak signifikan terhadap Brand Switching MNC Vision ke Disney Plus Hotstar. Sedangkan untuk promosi, variety seeking, dan kepuasan konsumen baik pada pengaruh secara langsung maupun tidak langsung semuanya berpengaruh positif dan signifikan terhadap Brand Switching MNC Vision ke Disney Plus Hotstar. Kesimpulannya adalah mayoritas konsumen berpindah berlangganan ke Disney Plus Hotstar dikarenakan 18 saluran TV berbayar yang dikelola oleh Disney dan Fox ini secara resmi telah dihapus di seluruh TV kabel berlangganan di Hongkong dan Asia Tenggara sejak 1 Oktober 2021. Selain itu, konsumen suka bernostalgia dengan film dan serial TV terkenal produksi Disney sewaktu mereka masih kecil dan konsumen yang telah berpindah berlangganan ke aplikasi Disney Plus Hotstar ini tidak setuju dengan pernyataan bahwa biaya berlangganan menonton film di aplikasi Disney Plus Hotstar ini dibilang “murah”.    Kata Kunci: Brand Switching, Kualitas Produk, Harga, Kepuasan Konsumen   AbstractThe number of Consumers who subscribe MNC Vision (Indovision) has decreased continuously over the last 5 years.  This is due to more affordable subscription fee for Disney Plus Hotstar, easy access to watching a lot of movies, and Disney Plus Hotstar has HD and HQ Quality for the application. This study aims to determine the effect of product quality, price, promotion, and variety seeking on Brand Switching behavior through Customer Satisfaction as a mediating variable for MNC Vision to Disney Plus Hotstar. The number of samples on this study are 175 respondents who had switched subscriptions from MNC Vision to Disney Plus Hotstar.  The data analysis method used the Structural Equation Model (SEM) which is processed using Smart PLS. Product quality and price have no positive and insignificant effect on Customer Satisfaction and also have no positive and insignificant effect on Brand Switching Pay TV Cable MNC Vision to Disney Plus Hotstar. As for promotion, variety seeking, and customer satisfaction both of directly and indirectly, all have an positive and significant effects on Brand Switching Pay TV Cable MNC Vision to Disney Plus Hotstar application. The conclusion for this research are most of consumers do brand switching to Disney Plus Hotstar because 18 TV Channels on Pay TV that managed by Disney and Fox had been officially removed from all subscription Pay TV in Hong Kong and Southeast Asia   since October 1st, 2021. In additional, consumers love to feeling nostalgic about famous TV Series and Movies produced by Disney when they were as little kid and consumers doesn’t like with the statement that Disney Plus Hotstar subscription fee got called “cheap”.      Keywords:  Brand Switching, Product Quality, Price, Customer Satisfaction
The influence of viral marketing digital influencers and online consumer reviews on purchase intention Friedo Hekya Yuland; Eri Besra; Syafrizal
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1339

Abstract

This research uses quantitative methods. The population in this study is the people of Padang City with the sample being the people of Padang City who plan to buy Honda brand car products. The sample technique in this study used purposive sampling so that a total sample of 140 respondents was obtained. The test uses structural equation modeling (SEM) with smartPLS 03 software. The analysis covers two-stage assessments; first, construct validity and reliability of each indicator are used to test the measurement model; finally, a model fit to test the causal correlation between latent variables The advancement in communication technology has brought about a new electronic form of word-of-mouth advertising, known as viral marketing. Internet-induced viral marketing is a highly effective tool available to marketers today. Online marketing has been used by various organizations through platforms such as blogs, company websites, and social networking sites. This study aims to determine the influence of Viral Marketing, Digital Influencer, and Online Consumer Review on Purchase Intention of Honda Brio Satya cars in Padang City. The method used in this research is quantitative. The research was conducted from October to December 2022. The population in this research is the community of Padang City. The sample in this research is the community in Padang City who are planning to purchase Honda brand cars. This research used structural equation quality with the concept of path analysis research model that is used to analyze the pattern of relationships between variables with the aim of finding out the direct or indirect effect of the independent variable (exogenous) on the dependent variable (endogenous). The results of this study indicate that there is a significant influence of viral marketing, digital influencers, online consumer reviews on purchase intention
Pengaruh Website Quality dan Website Brand terhadap Minat Beli Online dengan Kepercayaan sebagai Variabel Mediasi (Survei pada Konsumen Shopee Kota Padang) Annisa Fitrah Ramialis; Eri Besra
JRB-Jurnal Riset Bisnis Vol 4 No 2 (2021): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i2.1964

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh website quality dan website brand terhadap minat beli online dengan kepercayaan sebagai variabel mediasi dari survei yang dilakukan pada konsumen Shopee di kota Padang. Variabel dalam penelitian ini website quality, website brand, kepercayaan konsumen, dan minat beli online. Respondennya adalah masyarakat kota Padang yang pernah mengunjungi (melihat-lihat) atau bertransaksi online menggunakan aplikasi Shopee minimal satu kali transaksi. Metode pengambilan sampel yang digunakan adalah metode purposive sampling, dengan jumlah sampel penelitian ini adalah sebanyak 135 responden. Pengolahan dan analisis data dilakukan dengan menggunakan SmartPLS. Hasil penelitian yang didapat menunjukkan bahwa website quality, website brand, dan kepercayaan berpengaruh positif dan signifikan terhadap minat beli online, website quality dan website brand berpengaruh positif dan signifikan terhadap kepercayaan dan kepercayaan berperan sebagai mediasi parsial antara website quality dan website brand terhadap minat beli online pada konsumen Shopee.
Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Rahmat Fajri Ramadhan; Alfitman; Eri Besra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

Abstract

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.
Use of Qris in the Tourism Support Sector in West Sumatra Tourist Destinations with the Technological Acceptance Model (TAM) Approach (Survey on West Sumatra Tourists) Agung Perdana; Eri Besra; Sari Lenggogeni
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.10737

Abstract

Abstract:This study aims to analyze the use of QRIS in the tourism support sector in west sumatra tourist destinations with the technological acceptance model (TAM) Approach (Survey On West Sumatra Tourists). The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 250 tourists who use QRIS as a means of payment in the tourism support sector in West Sumatra tourist destinations. The sampling technique was purposive sampling. The data analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study show that perceived usefulness has a significant effect on behavioral intention to use QRIS. Perceived ease of use has a significant effect on behavioral intention to use QRIS. Perceived usefulness has a significant effect on the attitude toward using QRIS. Perceived ease of use has a significant effect on the attitude toward using QRIS. Attitude toward using has a significant effect on behavioral intention to use QRIS. Perceived usefulness has no significant effect on behavioral intention to use through attitude toward using QRIS. Perceived ease of use has a significant effect on behavioral intention to use through attitude toward using QRIS.Keywords: Perceived Usefulness; Perceived Ease Of Use; Attitude Toward Using; Behavioral Intention To Use
PENGARUH SHOPPING LIFESTYLE DAN PRICE DISCOUNT TERHADAP IMPULSIVE BUYING LIVE TIKTOKSHOP DENGAN SELF-CONTROL SEBAGAI MODERASI PADA GEN Z KOTA PADANG Masita Isnania; Eri Besra; Suziana Suziana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12780

Abstract

Perkembangan jaringan internet yang semakin pesat mendorong para pebisnis dan pelaku usaha untuk memanfaatkan jaringan internet, salah satunya muncul keberadaan platform TikTokShop yang memiliki fitur live streaming yang bisa melakukan transaksi jual beli antar pengguna media sosial TikTok. Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan price discount terhadap impulsive buying live TikTokShop dengan self-control sebagai variabel moderasi pada Gen Z di Kota Padang. Populasi penelitian ini adalah konsumen Gen Z yang pernah melakukan checkout produk pada platform TikTokShop yang berdomisili di Kota Padang. Teknik pengambilan sampel yaitu non-probability sampling dengan jumlah sampel sebanyak 120 responden. Penelitian ini menggunakan Structural Equation Modelling-Partial Least Square (SEM-PLS) dengan software SmartPLS 4 untuk menganalisis data. Hasil penelitian menunjukkan bahwa shopping lifestyle berpengaruh positif dan signifikan terhadap impulsive buying, price discount berpengaruh positif dan signifikan terhadap impulsive buying, self-control memperlemah secara signifikan pengaruh shopping lifestyle terhadap impulsive buying dan self-control memperlemah secara signifikan pengaruh price discount terhadap impulsive buying.
Co-Authors Agriqisthi Agriqisthi Agung Perdana Alfitman Alfitman Alfitman Alfitman Annisa Fitrah Ramialis Aulia, Dita Fitria Ridha Ningsih Friedo Hekya Yuland Geza Scortionda Hafiz Rahman Hasra Hijratul Adha Jordy Arief Fachreza Luthfil Hadi Anshari M Ma’ruf Masita Isnania Muhammad Abdul Hadi Nurhayati Nurhayati Nurhayati Nurhayati Nurul Afifah Usman Rahmat Fajri Ramadhan Rahzarni Rahzarni Rasidah Nasrah Riko Erlima Putra Sari Lenggogeni Sari, Dessy Kurnia Sri Oktavia Suziana Suziana Syafrizal Syafrizal Syafrizal Verinita, Verinita Yefrinal Andra