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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Hilirisasi IPTEKS (JHI) JURNAL PEMASARAN KOMPETITIF Jurnal Abdidas AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Pengabdian Multidisiplin Jurnal Manajemen Stratejik dan Simulasi Bisnis Multidisiplin Pengabdian Kepada Masyarakat (M-PKM)
Danny Hidayat
Department Of Management, Faculty Of Economics, Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : AMAR (Andalas Management Review)

 1 
Analisis Faktor-Faktor yang Mempengaruhi Intensi Adopsi Teknologi Informasi pada Industri Kreatif di Sumatera Barat Danny Hidayat; Harif Amali Rifai
AMAR (Andalas Management Review) Vol 4 No 1 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.1.56-81.2020

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui faktor faktor yang mempengaruhi intensi adopsi teknologi informasi pada industri kreatif di sumatera barat. Penelitian ini dilakukan di Sumatera Barat dengan objek usaha kecil menengah berbasis industri kreatif yang ada di Sumatera Barat. Populasi dalam penelitian ini adalah seluruh pemilik atau pengelola usaha kecil menengah berbasis industri kreatif yang ada di Sumatra Barat. Jumlah populasi tidak diketahui. Metode tekni pengambilan sampel purposive sampling dengan sampel sebanyak 200 orang. Teknik analisis data yang digunakan SEM (structural equation modelling) yang dioperasikan melalui program SMART/PLS. Hasil penelitian ini menunjukkan variabel kualitas informasi berpengaruh negatif dan tidak signifikan terhadap persepsi atas kemanfaatan, variabel efikasi diri berpengaruh positif dan tidak signifikan terhadap persepsi atas kemanfaatan, dukungan pemerintah berpengaruh positif dan tidak signifikan terhadap persepsi atas kemanfaatan, variabel kualitas sistem berpengaruh positif dansignifikan terhadap persepsi atas kemanfaatan dan variabel persepsi atas kemanfaatan berpengaruh positif dansignifikan terhadap minat untuk menggunakan.
Analisis Pengaruh Citra Merek, Persepsi Harga, Sikap Merek, Lokasi dan Word of Mouth Terhadap Niat Menonton di Cinema XXI Kota Padang Ullya Rahmi Aswin; Danny Hidayat
AMAR (Andalas Management Review) Vol 3 No 1 (2019)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.3.1.115-132.2019

Abstract

This study aims to analyze the influence of Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth to Purchase Intention at Cinema XXI Padang City. The sample of this research is the first time viewers in Cinema XXI in Padang City as many as 208 respondents. The research data processing is done by using SEM (Structural Equation Modeling) method, with the type of Structural Equation Modeling (SEM) used by Smart Pls. The results showed that Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth positively influence the Purchase Intention
Pengaruh Brand Awarenes, Brand Acosiation dan Perceived Quality Terhadap Keputusan Pembelian PC Tablet di Kota Padang Danny Hidayat; Vera Pujani
AMAR (Andalas Management Review) Vol 2 No 2 (2018)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.2.2.82-104.2018

Abstract

The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City. This research is conducted in Padang and focusing on consumers using a Tablet PC as objects. The population in this research were all consumers who use Tablet PCs in Padang City. Population size is unknown. The sampling technique method was accidental sampling, with a sample of 96 people. The data analysis technique used is the Validity Test and Reliability Test, Multiple Linear Regression Analysis, T test, F test, Coefficient of Determination (R2) assisted by SPSS software. The results of this research indicate that brand awareness, brand association and perceived quality have a significant effect on purchasing decisions for tablet PCs in Padang City partially and simultaneously. Based on the results of the research, 66.9% of the decision to purchase a Tablet PC in Padang City can be explained by brand awareness, brand association and perceived quality, while the remaining 33.1% is explained by other variables not examined in this research.
Co-Authors Agriqisty Agriqisty Ana Ardiana Arza, Putri Aulia Dessy Kurnia Sari Donard Games Eli Ratni Fatma Ariani Fauziah Putri Khuzaimah Fitri Mailani Hanalde Andre Harif Amali Rifai Hendra Lukito Hutria Yosmarisa Irwan Zaini John Edwar Laela Susdiani Laura Amelia Triani Leni Gustina Muliantino, Mulyanti Roberto Muthia Rahma Dianti Nila Pratiwi Prima Fithri Rafly Putra Pratama Rahmad Taklim Ratni Prima Lita Risti Kurnia Dewi Sari Surya Sari, Dessy Kurnia Silmi Silmi Suryani, Indah Permata Tonny Yuwanda Ullya Rahmi Aswin Ullya Rahmi Aswin Ullya Rahmi Aswin Ullya Rahmi Aswin Valeny Suryaningsih Vera Pujani Virtous Setyaka Widya Hapsari Yanti Yanti