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All Journal Union: Jurnal Ilmiah Pendidikan Matematika DWIJA CENDEKIA: Jurnal Riset Pedagogik Wahana Islamika: Jurnal Studi Keislaman Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat GUYUB: Journal of Community Engagement PROFICIO: Jurnal Pengabdian Masyarakat Khidmatan Kreatifitas: Jurnal Ilmiah Pendidikan Islam Jurnal Pepadu Wahana Islamika: Jurnal Studi Keislaman Jurnal Rekognisi Ekonomi Islam (JREI)
Dakusta Puspitasari, Dakusta
STAI Syubbanul Wathon Magelang
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PENDAMPINGAN PEMANFAATAN DIGITAL MARKETING DALAM UPAYA PENINGKATAN PENJUALAN PADA USAHA MIKRO KECIL DAN MENENGAH Firmansyah, Ibnu; Purwanto; Alfianto, Achmad Nur; Rifa’i, Fuad Yanuar Akhmad; Hasyim-HS, Ahmad Fuad; Puspitasari, Dakusta
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.3045

Abstract

Pemanfaatan digital marketing oleh pemilik UMKM di Desa Sukomakmur, Kecamatan Kajoran, Kabupaten Magelang, sejauh ini belum dilakukan dengan maksimal, karena kurangnya pengetahuan para pengusaha tentang digital marketing. Padahal para pengusaha berada pada wilayah yang memiliki jaringan internet dan juga memiliki perangkat elektronik yang memadai. Dengan demikian digital marketing pada dasarnya dapat dimanfaatkan oleh pelaku UMKM di Desa Sukomakmur untuk memperluas jangkauan pemasaran dengan harapan dapat meningkatkan penjualannya. Pengabdian ini secara khusus bertujuan untuk 1) Meningkatkan pengetahuan mitra tentang digital marketing. 2) Mitra dapat memanfaatkan membuat konten yang menarik dalam digital marketing. Pengabdian ini akan dilaksanakan di Desa Sukomakmur, Kecamatan Kajoran, Kabupaten Magelang. Adapun yang menjadi mitra dalam pengabdian ini adalah para pemilik UMKM. Pengabdian dilaksanakan dengan menggunakan pendekatan Participatory Action Research (PAR). Kegiatan pengabdian digital marketing di ikuti oleh 10 mitra yang semuanya adalah pemilik UMKM. Materi yang disampaikan meliputi pengenalan digital marketing, social media marketing dan e-commerce, manajemen digital marketing dan content marketing. Kegiatan workshop digital marketing diisi oleh dua orang narasumber yang telah berpengalaman dalam mengelola penjualan dengan menggunakan teknologi digital. Hasil dari pengabdian ini adalah meningkatnya pengetahuan para mitra tentang digital marketing dan cara membuat content marketing yang menarik.
PENINGKATAN KEMAMPUAN DESAIN GRAFIS SISWA MTS NEGERI 2 MAGELANG MELALUI PELATIHAN CORELDRAW Fikri, Zaki; Purwanto, Purwanto; Syarifah, Laili; Puspitasari, Dakusta
Jurnal Pepadu Vol 5 No 1 (2024): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i1.4044

Abstract

Technological developments and advances emphasize the critical role of schools in adapting themselves to the challenges of today's digital world. The service activities at MTS Negeri 2 focus on increasing partners' abilities in graphic design, especially creating logos, covers, and flayers using the CorelDRAW application. This activity aims to improve students' hard skills in graphic design, especially at the class IX level. The method implemented involves a lecture approach, discussion, and direct assistance through practicum using the CorelDRAW application. This activity also includes evaluation through case study assignments, which require students to create a logo, cover, and flayer. Thus, a holistic learning approach ensures students' understanding and practical application in responding to technological advances in this digital era. From the results of distributing questionnaires and evaluating graphic design skills training activities, 90% of participants succeeded in creating logos, cover designs, and flyers. Apart from that, participants can also apply more than one application in the graphic design process.
Peningkatan Minat Baca Siswa Melalui Pengadaan Taman Baca Siswa Kurniawati, Vira; Purwanto, Purwanto; Puspitasari, Dakusta; Maryono, Maryono
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13685

Abstract

MTS Ma'arif Walisongo 2 Sukomakmur is one of the educational institutions that is required to produce quality students who have superior achievements, both in academic and non-academic fields. One of the efforts to achieve this goal is to implement a culture of literacy for female students. The problem faced by the institution is the need for supporting facilities to carry out literacy activities for female students. The purpose of this service is to provide reading garden facilities with the aim of increasing students' reading interest at MTS Ma'arif Walisongo 2 Sukomakmur. The approach used in this service is PAR (Participation Action Research). The method used is a participatory method, and a reading garden is provided at MTS Ma'arif Walisongo 2 Sukomakmur. Students of MTS Ma'arif Walisongo 2 Sukomakmur were chosen as the main target. In the dedication carried out, the results were able to provide reading garden facilities at MTS Ma'arif Walisongo 2 Sukomakmur with the hope of being able to improve the literacy of MTS Ma'arif Walisongo 2 Sukomakmur students and books in the reading garden can be used as a source of student learning.
Co-Authors Agustina Sri Purnami Alfianto, Achmad Nur Alfu Laila Alif Sofian Eko Syahrul Jatmiko Fikri, Zaki Hasyim HS, Ahmad Fuad Ibnu Firmansyah, Ibnu Kurniawati, Vira Laili Syarifah Makrifatul Ulum Maryono Maryono Maryono Muhammad Abdul Rozaq Mukhamat Nasikin Nafi', Abdun Nur Latifah Purwanto, Purwanto Qurotul Aini Rifa’i, Fuad Yanuar Akhmad Rosowulan, Titis Siswanto Syarifah, Laili Widad Sarah Hanifah