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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Jurnal Ners Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Pengabdian dan Kewirausahaan Nusantara Hasana Journal Jurmas Azam Insan Cendikia Jurnal Pengabdian Barelang Pengabdian Pendidikan Indonesia (PPI)
Yuli Kartika Dewi
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation Kasuma, Putri Ayu; Immanuel, Dewi Mustikasari; Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.07

Abstract

Gen Z is a potential buyer both now and in the future, characterized by their familiarity with technology, including digital payment methods. Therefore, it is crucial to understand the connection between this generation and impulse buying, as the ease of using digital payments can significantly influence their purchasing behavior. This research examines Gen Z's impulse-buying tendencies at Universitas Ciputra Surabaya when using GOPAY. A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships between variables. A sample of 396 GOPAY users was selected using purposive sampling techniques through an online questionnaire. The data show that the model accounts for 22.5% of the variance in Perceived Enjoyment and 36.6% in Impulse Buying. Perceived Interactivity and Visual Appeal are two important factors of Perceived Enjoyment, with Visual Appeal ranking as the most influential. Furthermore, the study uses gender as a moderating variable, demonstrating that female users are more receptive to interactive elements, which increases their Perceived Enjoyment and impulsive purchasing inclinations. Gender did not, however, modify the effects of Visual Appeal on Perceived Enjoyment or the link between Perceived Enjoyment and Impulse Buying. This study contributes to the existing literature by providing insights into gender-specific responses to e-wallet design elements. Practical implications suggest that GOPAY developers should consider gender-tailored strategies to increase user engagement and impulsive purchases among Gen Z.
LEADERSHIP AND CRISIS BASED ON CONTINGENCY APPROACH AND LEADER'S FATAL FLAWS A CASE STUDY IN X INSTITUTE INDONESIA Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.15

Abstract

The power of a leader is on the impact on the people that he leads, the organization's condition and the sustainability of the organization.Conditions in the organization is a difficult thing to predict. Every decision taken has a different impact. That is where a leader's ability is tested. How a leader in the midst of his limitations must be able to bring himself, his team and his organization in a better direction. This study was analyzed by taking into account factors that exist in the contingency and fatal flaws approach of a leader. The results of the analysis found that a leader who has strong experience, competence, commitment and ability to build and maintain good relationships with his team will be an effective leader and able to bring the organization out of the crisis.
Co-Authors Amanda Susilo Andreas Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Calvin Stefanus Carolina Mustikarini Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael Deandra Vidyanata Dewi Mustikasari Immanuel Eko Retno Indriyarti Evan Irianov Purba Fahrul Riza Febry, Timotius Gavrila Evania Prambudi Gilbert Hutomo Konrad Gondokusumo, Michelle Helena Sidharta I Gusti Bagus Yosia I Gusti Bagus Yosia Jessica Gosal Gosal Johanes Marco Poilot Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Melinda Kurniawan Metta Padmalia Meyer Chang Povannes, Tyaga Adinata Pranoto, Henry Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sofyan, Fahrul Riza Sonia Bachtiar Syaiful Anam Teofilus Teofilus, Teofilus Tuminem, Hannan Azka Wahyudi, Alexander Wendra Hartono Widodo, Aghnia Kamila