Claim Missing Document
Check
Articles

Found 15 Documents
Search

THE EFFECT OF PRODUCT INNOVATION AND MARKET ORIENTATION ON SALES PERFORMANCE IN THE HOME INDUSTRY KERIPIK IN BIREUEN DISTRICT Mulyadi Mulyadi; Koko Bustami; Imam Malik; Lakharis Inuzula
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 22, No 2 (2021): Volume 22, Nomor 2, Oktober 2021
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.105 KB) | DOI: 10.29103/e-mabis.v22i2.688

Abstract

The purpose of this research is to know the effect of product innovation and market orientation on sales performance and impact to the productinnovation in the Home Industry Keripik in Bireuen District. The result of research should be use full in practical nor theoretical, that substance on marketing development management, the specific is entrepreneur ‘home industry Keripik Bireuendistrict to increase product innovation, market orientation and sales performance. The methods of research use Quantitative Research, with the nature descriptive research and verivicative. Data collecting through questioner with field study technique, the sampling census. The field data collecting is carry on 2021. The statistic analysis technique to test the hypothesis use analysis and sobel test. Basedon analysis result influence directly effect and not directly effect find that market orientation on product innovation have a positive influent and significant on sales performance in the Home product industry Keripik Bireuen District. Based on result mediation effect test results concluded that variable of innovation mediate on effect market orientation partial to sale performance Home industry Keripik Bireuen District. The mediate test result indicate all mediation.
Development of Curcuma Caesia (Black Turmeric) Cultivation as a Leading Local Traditional Medicine Plant Koko Bustami; Muhammad Saifrizal; Mizan Maulana; M. Ferdiananda Chadafi; Abdullah Abdullah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1608

Abstract

Development of Curcuma Caesia (Black Turmeric) Cultivation as a Local Superior Traditional Medicinal Plant which was carried out in Kekuyang Village, Ketol District, Central Aceh Regency. Our motivation for carrying out this activity, based on the search results, found a lack of understanding of community literacy regarding traditional medicinal plants that can be used as income, namely black turmeric, the minimum amount of fertilizer available, the number of farmers, the number of pesticides and the number of seeds also affect the productivity of black turmeric, in addition to land use which can be used as a location for the biodiversity of medicinal plants has not yet been found. It is hoped that the purpose of this service can provide community understanding regarding the mapping of the biodiversity of local superior traditional medicinal plants, provide public understanding of the benefits and efficacy of black turmeric as a traditional medicinal plant, then form conservation groups, carry out conservation by cultivating rare medicinal plants throughout the region so that the area has a branding as a center for the conservation of medicinal plant biodiversity and makes the conservation center a center for medicinal plant education with a conservation group as the main tutor as well as a center for the medicinal plant business. The implementation method is by way of roadmap mapping, carrying out the stages of activities starting from identifying needs, briefly describing the target audience, planning forms of intervention, establishing partnerships with parties outside the village, mapping success, and measuring and implementing the program. The results of the activity show that the great potential that Kekuyang Village has to expand black turmeric production is supported by the condition of the fertile area, the participation of farmers, and also the support of residents and village apparatus in this program which is very responsive and supported by Reje (village head) to advance the area by introducing all over the world and also accepting all forms of investment in potential agriculture.
THE INFLUENCE OF BUDGET, SPI, AND COMPETENCE OF VILLAGE APPARATUSES ON THE ACCOUNTABILITY OF VILLAGE FUND MANAGEMENT AND THEIR IMPACT ON WELFARE Muhammad Saifrizal; Koko Bustami
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Village Fund is a mandate from the law as stipulated in Article 72 Paragraph 2 of Law Number 6 of 2014. the central government is obliged to allocate Village Funds in the State Budget (APBN). Policies for allocating and distributing Village Funds by taking into account village characteristics and village performance in managing Village Funds. The purpose of this research is to look at the determination of the clarity of budget targets, the internal control system and the competency of the village apparatus in terms of accountability in managing village funds and their impact on village welfare.This research model usesPath Analysisfor testing a direct and indirect effect. The results of this study prove that budget targets, internal control systems and competence of village apparatus have a direct influence on accountability. Likewise with the results of indirect influence, only the internal control system which does not have an indirect effect on village welfare. For the functioning of these variables, accountability for village fund management has a direct effect on village welfare
FINANCIAL LITERACY CAPABILITIES IN INCREASING FINANCIAL INCLUSION THROUGH SHARIA FINTECH Koko Bustami; Muhammad Saifrizal
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studies on financial literacy in increasing financial inclusion and the use of sharia financial technology in banking make it easier for customers to plan financial goals. The purpose of this study is to determine the ability of financial literacy to increase the understanding and use of sharia financial technology and the ability of financial literacy to increase financial inclusion and the ability of sharia financial technology to increase financial inclusion. Using quantitative methods with SEM analysis. The resultit was found that the ability of financial literacy has an effect on sharia financial technology with an estimated value of 1.038 (103.8%), a significant 0.000. The same results were also found in the ability of financial literacy to influence financial inclusion with an estimated value of 0.633 (63%), a significant 0.000. However, the financial capability of Islamic technology has no effect on financial inclusion with an estimated value of 0.055 (5.5%), a significant 0.576.Financial literacy helps economic development in dealing with economic complexity and instability. Financial well-being and financial literacy are two important factors in determining an individual's quality of life
ANALISIS BIAYA – VOLUME – LABA DALAM PERENCANAAN LABA PADA USAHA KERIPIK Alifvia Alifvia; Koko Bustami; Muhammad Ferdiananda Chadafi; Muhammad Saifrizal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.2171-2179

Abstract

Manajer dapat lebih memahami hubungan antara volume biaya dan keuntungan dengan menggunakan studi biaya volume keuntungan (cvp). Untuk proses pengambilan keputusan perusahaan dalam perencanaan laba, analisis ini sangat membantu. Analisis untuk menentukan penjualan minimum yang diperlukan perusahaan untuk menghindari kerugian tetapi belum menghasilkan keuntungan, atau untuk mengatakan bahwa keuntungan sama dengan nol. Penelitian ini menggunakan metodologi kualitatif. Penelusuran secara langsung dalam bentuk informasi dari usaha tersebut, dengan terknik pengambilan sampel dilakukan secara purposive dan snowball dan triangulasi. menggunakan data biaya, volume penjualan dan pendapatan tahun 2020-2022. Ada perbedaan sebelum dan sesudah analisis BEP. Pada saat harga dinaikkan 10% maka perbandingan jumlah target unit sebesar 563kg sebelumnya sebesar 671kg. jika biaya variable diturunkan 10% maka arget penjualan hanya 614kg sebelumnya 671kg
THE EFFECT OF WORKING CAPITAL TURNOVER AND SALES GROWTH ON PROFITABILITY IN CONSUMER NON-CYCLICALS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) FOR THE 2020-2022 PERIOD Nurfazilah; Amna Nabila; Fitri Andriani; Koko Bustami
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.389

Abstract

The aim of this research is to find out the influence of working capital turnover and sales growth on profitability in non-cyclical consumer companies listed on the Indonesian Stock Exchange (IDX) for the 2020-2022 period. This research was conducted using a quantitative method approach in the form of numbers and analyzed using statistics. The scope of the research took non-cyclical consumer companies listed on the Indonesia Stock Exchange, totaling 125 companies and the sample used was 46 companies with a sampling technique using Purposive Sampling, namely only taking samples from parts that were directly related to the research. Analysis using multiple linear regression. The results of the partial hypothesis testing research showed that working capital turnover had no effect on profitability, the second result was that there was an influence of sales growth on profitability, and the results of the simultaneous test showed that working capital turnover and sales growth had a simultaneous influence on profitability in consumer companies. non-cyclical listed on the Indonesia Stock Exchange for the 2020-2023 period.
PENGARUH MEDIA SOSIAL DAN AFILIASI PENJUAL TERHADAP BRAND EQUITY PADA UMKM DI KOTA LHOKSEUMAWE Abdullah, Abdullah; Bustami, Koko; Yusuf, Yafitzam; Hendiyani, Dina; Saifrizal, Muhammad
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.680

Abstract

This study aims to determine the influence of social media and seller affiliation on brand equity. Data was collected using a questionnaire to 102 MSME samples in Lhokseumawe City and analyzed by multiple linear regression method. The results show that social media and seller affiliation have a significant influence both partially and simultaneously on brand equity. Social media has a dominant influence on brand equity with a tcount value of 3.105 which is greater than the ttable value of 1.29007 with a significance level of 0.002. The seller's affiliation also had a significant influence with a tcount value of 12.224 which was greater than the ttable value of 1.29007 with a significance level of 0.002. The simultaneous influence between social media and seller affiliation was also significant with a value of Fcal 93.350 which was greater than the value of Ftable 3.09 with a significance level of 0.000. These results show that marketing strategies that are integrated with social media and seller affiliates can increase brand equity
Community Empowerment Based on the Utilization and Preservation of Curcuma Caesea As a Local Superior Family Medicinal Plant Bustami, Koko; Saifrizal, Muhammad; Simahatie, Mai; Maulana, Mizan; Juanda, Juanda; Silvina, Tika
Aceh Journal of Community Engagement (AJCE) Vol 4 No 1 (2025): AJCE, April 2025
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v4i1.3300

Abstract

This activity was carried out to embrace and empower the community, especially farmers in Sido Mulyo Village, Kuta Makmur District, North Aceh Regency. Which then requires assistance in cultivating medicinal plants, namely curcuma ceasera (black turmeric) to make it easier to cultivate the plant. In addition, it also provides an understanding in order to get good and maximum production results. Partners of community service activities, both individuals and groups, institutions or agencies, expand their networks through the dissemination of information to social media, so that the location of the activity can be compared as a center for medicinal plant conservation, an education center and a center for developing community-based medicinal plant businesses. For its sustainability, support and assistance are needed in the process. Provision of funds or a place to open a herbal medicine shop is the final target in building a post-harvest business.
Project Performance in Infrastructure Development: Analysis of Time and Quality Control Against Budget Allocation Juanda; Koko Bustami; Muhammad Saifrizal
Journal Informatic, Education and Management (JIEM) Vol 7 No 2 (2025): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v7i2.169

Abstract

Building construction projects often face major challenges related to time management and cost allocation. Cost overruns occur as a result of schedule delays or poor time planning. Managing time well can help reduce cost overruns and improve operational efficiency in construction projects. Project delays often cause additional costs or cost overruns, either due to the use of additional resources or due to the impact of delays on other factors. To determine the magnitude of the influence of Project Performance in Infrastructure Development, the variance extraced for time is 0.646, quality 0.867, budget 0.918, and infrastructure development 0.726, it can be concluded that too much budget is needed to meet rapid development. This cost overrun often has a significant impact on project success, both in terms of finance and the quality of the final result. This occurs due to project delays, which are caused by ineffective time management. In the construction industry, time and cost are two very important and interrelated factors.
Pemberdayaan Pemuda dalam Pengembangan Agropreneurship Berbasis Komoditas Lokal Aufa, Mahrani; Yusdiana, Yusdiana; Asman, Yunita; Bustami, Koko; Juanda, Juanda; Hasdyna, Novia; Maulana, Mizan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7179

Abstract

Muda Mandiri masih kurangnya jenis produk pada mitra, dikarenakan permintaan konsumen dengan berbagai dari jenis produk hortikultura, ikan air tawar bahkan daging, konsumen merupakan ibu rumah tangga dan rumah makan disekitar lokasi mitra yang setiap hari nya berbelanja dilokasi mitra. , mitra sasaran di sektor agropreneurship memiliki sumber daya alam yang melimpah terutama pengembangan tanaman hortikultura, ikan air tawar dan ternak yang memiliki nilai jual tinggi. permasalahan yang dihadapi oleh mitra agropreneur. Salah satunya adalah keterbatasan jenis produk, lahan yang sempit, modal usaha dan akses kepasar.Solusi dalam aspek ProduksiMemberikan sosialisasi dan pelatihan tentang diversifikasi produk dalam agropreneurship tidak hanya mencakup pengolahan hasil pertanian, tetapi juga perluasan jenis komoditas yang dibudidaya. Penggunaan system Hidroponik menjadi solusi untuk tempat yang sempat dan juga penambahan jenis sayuran yang beragam memungkinkan petani untuk memenuhi kebutuhan pasar yang lebih luas. Selain pertanian, kolam ikan air tawar dapat menjadi solusi diversifikasi yang menguntungkan. Budidaya ikan seperti lele, nila, dan patin dapat dilakukan dalam sistem integrated farming atau pertanian terpadu . Peternakan ayam juga merupakan bentuk diversifikasi yang dapat memberikan tambahan pendapatan bagi agropreneur. juga mensosialisasi teknologi freezer untuk penyimpanan pasca panen Penyimpanan produk pertanian dan peternakan menggunakan freezer adalah strategi penting untuk menjaga kesegaran, memperpanjang masa simpan,. Aspek pemasaran mitra yang wajib di bantu yaitu pemasaran (marketing) tim PKM memberikan sosialisasi dan pelatihan Digital marketing sebagai media kegiatan pemasaran termasuk branding yang menggunakan berbagai media berbasis website. Sebagai contoh adalah blog, website, adwords, dan berbagai macam jaringan sosial media . pelatihan pembuatan label dan pengemasan kedap udara dengan menggunakan vacum sealer . melalui pelatihan ini mitra akan memiliki kemasan produk yang menarik pelanggan serta mampu bersaingan melalui pasar digital.