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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) International Journal of Economics (IJEC) IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ugy Soebiantoro
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Kesadaran Masyarakat dalam Pembayaran Pajak Bumi dan Bangunan melalui Inovasi Pelayanan Publik di Kota Surabaya Arinda Kristiandari; Ugy Soebiantoro
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4384

Abstract

Land and Building Tax (PBB) payments are an important source of income for local governments, including the City of Surabaya. PBB plays a strategic role in supporting the financing of infrastructure development, public services, and as a program that is directly related to the needs of the community. However, in practice, the realization of PBB payments is still faced with the challenge of low taxpayer awareness, especially among the general public who do not fully understand the urgency of PBB payments and how to access services provided by the government. Low levels of tax literacy, limited socialization, and disparities in access to digital technology are some of the main inhibiting factors.  This study was conducted using a qualitative descriptive method through a literature study, analyzing secondary data from literature, government documents, and online information to evaluate the impact of service innovation on increasing taxpayer awareness. Along with the development of information technology and the transformation of public services, the Surabaya City Government through the Regional Revenue Agency (Bapenda) has launched various service innovations to encourage public awareness and compliance in paying PBB. These innovations include digitalization of services through the website pbb.surabaya.go.id and the PBB mobile car program that brings services closer to residents' residential areas. However, the effectiveness of this innovation will not be maximized without increasing public understanding and awareness of their tax obligations.
Pengaruh Collaboration Branding dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Compass di Kota Surabaya Zona Icashya Sugara; Ugy Soebiantoro
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12203

Abstract

This study ams to analyze the influence of collaboration branding and product quality on the purchasing decisions of Compass shoes in Surabaya. The research is motivated by the increasing competition in the local fashion industry and the collaborative strategies implemented by the Compass brand to expand market share and strengthen consumer loyalty. The method used is descriptive quantitative with a survey approach through questionnares distributed to 96 respondents, who are consumers of Compass shoes in Surabaya. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results show that collaboration branding and product quality have a positive and significant impact on the purchasing decisions of Compass shoes. These findings emphasize the importance of well-planned collaborative marketing strategies and consistent product quality improvements to enhance competitiveness and consumer purchase decisions. This research offers practical contributions for brand management in formulating effective and sustanable marketing strategies in the local fashion market.
Pengaruh Kualitas Produk, Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Laptop Merek Hp (Hewlett Packard) Pada Mahasiswa Di Kota Surabaya Adinda Nila Puspita Sari; Ugy Soebiantoro
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.13731

Abstract

This study aims to analyze the effect of product quality, brand image, and price perception on the purchasing decisions of HP (Hewlett-Packard) laptop products among university students in Surabaya. This research employs a quantitative approach with a sample of 112 respondents selected using purposive sampling, with the criteria being students who have previously purchased and used HP laptops. The data analysis technique applied in this study is Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which includes validity testing, reliability testing, and hypothesis testing. The results indicate that product quality does not have a significant effect on purchasing decisions. In contrast, brand image has a positive and significant influence on purchasing decisions, suggesting that a strong brand image can enhance consumer trust. Additionally, price perception also has a positive and significant effect on purchasing decisions, indicating that the alignment between price and perceived benefits is an important factor influencing consumers. This study concludes that brand image and price perception are the main factors affecting the purchasing decisions of HP laptops among university students in Surabaya.
The effect of price perception and service quality on user satisfaction with Trans Jatim Corridor II bus services Cipta Hening Alifiah; Ugy Soebiantoro
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.29421

Abstract

This study examines the effects of price perception and service quality on user satisfaction with Trans Jatim Corridor II bus services in Indonesia. A quantitative research design was employed using a survey method, with data collected from 96 users selected through purposive sampling. All research constructs were measured using a five-point Likert scale and analyzed to evaluate the relationships among the variables. The findings indicate that favorable price perceptions and high service quality significantly contribute to user satisfaction, suggesting that both economic and service-related considerations influence passengers' evaluations of public transportation services. The proposed model explains 38.3% of the variance in user satisfaction, indicating that additional factors may also shape users' experiences and perceptions. These results highlight the importance of maintaining affordable fare policies while continuously enhancing service quality to improve customer satisfaction and encourage public transportation usage. The study contributes to the literature on public transportation service management by providing empirical evidence from an emerging transportation system in Indonesia. However, the findings are limited to a single transportation corridor. Future research is recommended to incorporate additional explanatory variables and examine different modes or routes of public transportation to provide a more comprehensive understanding of user satisfaction determinants. Keywords: Price Perception; Service Quality; User Satisfaction
Co-Authors Achmad Hadi Dachlan Adinda Nila Puspita Sari Aditya Muhammad Alfi Rizka Amalia Tasya Salsabila Suyanto Amriel, Egan Evanzha Yudha Arinda Kristiandari Bima Aldian Yudhana Boggy Nugraha Pramana Calvin Rajagukguk Cipta Hening Alifiah Dani Rachmat Cipto Adi Deborah Yessinta Tan Dwi Zhaafira Pratiwi Faris Abqori Maulana Soma Hernanda Julia Ayu Maharani Indah Miftaul Janah Irfan Wahyu Jatmiko Ivan Ramadhan Robbyono Jesita Dian Rahmawati Jesslin Anastacia Kevin Rafi Diaz Sandio Khoirotun Nisa Khoirunnisa' Islamiyah Laurensi Angelica Levy Mochammad Tsaqif Lisa Dwi Luthfi Ali Akbar Mahendra Alfatoni Hadinata Maulida Zulfania Merchelly Bonita Sari Michael Daniel Pinontoan Muhammad Miftahul Khoir Muhammad Sutan Ethanova Primolassa Nina Masfufah Nova Aditya Pradana Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Rixy Vidianto Rohmatus Shofia Ryan Ahnaf Rizky Nugroho Theodora Ketlinia Uci Silvia Rahmah Ulum’mil Insanniat Virginia Mandasari Zona Icashya Sugara