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All Journal Jurnal Gramatika Vidya Karya LET: Linguistics, Literature and English Teaching Journal UICELL Conference Proceeding Stilistika: Jurnal Pendidikan Bahasa dan Sastra Journal of English Education and Teaching (JEET) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of English Teaching and Applied Linguistics (JETAL) Intensive Journal Indonesian Journal of Cultural and Community Development Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia
Fatchul Mu’in
Pendidikan Bahasa Inggris, Universitas Lambung Mangkurat, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Morphological and Syntactical Analysis on Advertising Billboards Used by Hotels in Banjarmasin Shintya Bella Effendi; Nasrullah Nasrullah; Elsa Rosalina; Fatchul Mu’in
JETAL: Journal of English Teaching & Applied Linguistic Vol 4 No 2 (2023): April 2023
Publisher : English Education Department at FKIP Nommensen University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jetal.v4i2.1010

Abstract

It is important to have knowledge of the language to make no mistakes occur in the language. Although previous studies have discussed linguistics and advertising, it is still very rare, and almost very few have discussed the morphology and syntax of hotel billboards in detail. Therefore, to fill this void, this study aimed to examine the morphological and syntactical analysis of advertising billboards used by hotels in Banjar masin. This study used descriptive qualitative research as its methodology. The billboards from various hotels in Banjarmasin served as the study's objects and location. The researcher specifically selected the images from the billboard advertisements that were captured. Then, the data were gathered through making observations and documentation. The findings discovered in the morphology section that numerous hotel advertisements had issues adding suffixes, which were lack of suffix-ly, suffix-s/es for verbs, and suffix-s/es for nouns. Furthermore, the phrase or sentence from the existing hotel billboard has a structural flaw in the syntactic part which is difficult to distinguish with morphology elements. . This study is intended to assist lecturers in the teaching-learning process in terms of morphology and syntax. It is expected that this study would be useful to future researchers conducting pertinent literature.
Local Wisdom in Literacy: A Needs Analysis for Developing Culturally Relevant Reading Materials in Primary Schools Jamiatul Hamidah; Jumadi Jumadi; Muhammad Rafiek; Fatchul Mu'in; Rusma Noortyani; Ahmad Kailani
Vidya Karya Vol 41, No 1 (2026): APRIL 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jvk.v41i1.25551

Abstract

The development of literacy in primary schools is a global priority; however, reading materials often fail to reflect local cultural contexts. In South Kalimantan, low literacy competence is influenced by the limited availability of contextualized teaching materials. This study aimed to analyze teachers’ and students’ needs for reading materials based on local wisdom in public primary schools in Banjar Regency. A mixed-methods approach was employed. Quantitative data were collected through questionnaires administered to 317 students in Grades IV, V, and VI, while qualitative data were obtained through in-depth interviews with 23 Grade V classroom teachers. The findings reveal that although government-issued textbooks are frequently used, the representation of local wisdom is extremely limited, with only 6.6% of students reporting exposure to such content. Students expressed a strong preference for visually rich, colorful books featuring folktales from their own region. Meanwhile, teachers reported difficulties in independently developing teaching materials and emphasized the urgent need for references that systematically integrate cultural values into reading instruction. It is concluded that a significant gap exists between the availability of reading materials and the actual needs in classroom practice. The development of culturally responsive reading materials is therefore essential not only to enhance students’ learning motivation but also to support the preservation of local cultural identity. This research offers a novelty approach by systematically integrating local wisdom values into Indonesian language reading materials, resulting in effective and culturally relevant learning resources for elementary school students. The practical implication of this research is the need for contextual, local wisdom-based reading materials to provide teachers with practical guidance and to maintain local culture in education.        
Co-Authors Ahmad Kailani Eka Puteri Elyani Elsa Rosalina Fahmi Hidayat Hamidah, Jamiatul Jumadi Jumadi Maryaeni Maryaeni Muhammad Rafiek Nasrullah Nasrullah Nasrullah Nasrullah Noor Eka Chandra Nur Shafiera Raisa Fadilla Rina Listia Rizka Norsy Ramadhana Rizky Amelia Rusma Noortyani Salsabila Salsabila Shintya Bella Effendi Yasminda Dilisayana