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All Journal Jurnal Studi Manajemen Organisasi International Journal of Artificial Intelligence Research EBSJ DIJB (Diponegoro International Journal of Business) Jurnal Ekonomi Dan Bisnis SOLUSI Pena : Jurnal Ilmu Pengetahuan dan Teknologi DEDIKASI PKM Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Jurnal bintang manajemen DIMASEKA
Kamalina Din Jannah
Fakultas Ekonomi Dan Bisnis Universitas Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengembangan Rural Tourism Melalui Pemberdayaan Pokdarwis Menggunakan Life Skill di Kecamatan Petungkriyono Kabupaten Pekalongan Wibowo, Dwi Edi; Jannah, Kamalina Din; Permanasari, Pradya
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v1i2.68

Abstract

Program Pengabdian kepada Masyarakat bermitra dengan Pokdarwis Desa Kasimpar Kecamatan Petungkriyono. Mitra merupakan komunitas di bidang pariwisata yang mempromosikan petungkriyono menjadi ikon Kabupaten Pekalongan. Komunitas ini dibentuk oleh warga Kecamatan Petungkriyono Desa Kasimpar sebgai bentuk tanggung jawab untuk mengembangkan pariwisata di Petungkriyono. Sebelum ada Pokdarwis pariwisata Petungkriyono tidak ada yang mengurus dan kurang promosi. Berdasarkan analisa situasi tersebut diatas, permasalahan yang dihadapi adalah pemberdayaan Pokdarwis untuk lebih diberikan pelatihan untuk mengembangkan pariwisata. Hasil dan luaran kegiatan setelah dilaksanakan program telah tercapai yaitu, anggota Pokdarwis lebih paham akan tugasnya untuk mengembangkan pariwisata di Kecamatan Petungkriyono.
Peningkatan Kapabilitas Kewirausahaan Dalam Meningkatkan Kinerja UMKM Desa Sumurjomblangbogo Kec. Bojong Kab. Pekalongan Dian Milasari; Siti Yunitarini; Kamalina Din Jannah; Komala Ardiyani
DIMASEKA Vol 2 No 1 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.97

Abstract

Kapabilitas kewirausahaan dalam meningkatkan kinerja pada UMKM ini sangat penting bagi pelaku UMKM, namun prosentase masih sangat minim. Hal ini terlihat masih rendahnya pemahaman mengenai peningkatan kapabilitas kewirausahaan dalam meningkatkan kinerja UMKM. Oleh sebab itu kegiatan pengabdian kepada Masyarakat ini bertujuan guna memberikan sosialisasi tentang peningkatan kapabilitas kewirausahaan dalam meningkatkan kinerja UMKM supaya dapat mengoptimalkan dalam berwirausaha. Kegiatan PkM ini dilaksanakan di Desa Sumurjomblangbogo kec. Bojong kab. Pekalongan. Peserta dalam kegiatan PkM ini adalah Kelompok Usaha Bersama (KUBE). Hasil kegiatan menunjukkan bahwa sebelum dilaksanakan sosialisasi peserta masih sedikit yang memahami tentang peningkatan kapabilitas kewirausahaan dalam meningkatkan kinerja UMKM yaitu mengenai merancang usaha, strategi usaha, pemasaran dan pembukuan. Setelah dilaksanakan sosialisasi hampir seluruh peserta dapat memahami tentang kapabilitas kewirausahaan dalam meningkatkan kinerja UMKM.
From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia Z Zahro; Ahmad Syaiful Affa; Kamalina Din Jannah; Muhammad Shofiyuddin; Zahri Irawan; Laela Nur Fahmi
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.107-128

Abstract

Halal fashion consumption in Indonesia is rapidly evolving at the intersection of religious identity, modern lifestyle, and ethical consumerism. However, prior research has largely emphasized religiosity, with limited attention to cognitive and lifestyle dimensions across generational cohorts. This study examines the structural relationships between consumer knowledge, halal awareness, lifestyle orientation, and halal fashion purchase decisions, while exploring generational differences among Muslim consumers using Partial Least Squares Multi-Group Analysis (PLS-MGA). A cross-sectional survey of 504 Muslim respondents from Generations X, Y, and Z was analyzed using WarpPLS 8.0. Results indicate that consumer knowledge strongly influences both halal awareness and lifestyle, but has a weak direct effect on purchase decisions. Lifestyle emerges as the strongest predictor of halal fashion consumption. PLS-MGA reveals significant generational differences, particularly in the effects of knowledge on lifestyle and awareness on purchase decisions, with Gen Z showing the strongest behavioral alignment. These findings highlight the need for generation-specific marketing: Gen Z responds to lifestyle and ethical identity, Gen Y to value integration between modernity and tradition, and Gen X to certification and institutional cues. This study advances halal consumer behavior theory by integrating lifestyle as a core construct and validating generational variations in a Muslim-majority context.
The Effect of Brand Value, Brand Awareness, Brand Loyalty on Brand Equity in Sharia Banking Industry Kamalina Din Jannah; Dian Triyani; Rr Lulus Prapti
Economics and Business Solutions Journal Vol. 6 No. 2 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i2.5116

Abstract

Brand fairness is one of the center elements of marketing, all marketing strategies are basically the goal of building a solid brand. Brands have solid equity to succeed in gaining unswerving consumer advertising and economic benefits. When earlier than finding out to turn out to be a purchaser or client, of course, consumers are inflated through many stuff that inspire them. Therefore it is very meaningful to analyze the key factors that motivate the use of brand equity and customer service at that time to look for correlations and obtain suitable conclusions. The object that is being studied is the customer of Islamic banking.The purpose of this analysis is to identify the impact of brand value, Brand Awareness, Brand Loyality on Brand Equity at Bank Muamalat in Semarang. The studies technique used on this studies is thru a survey. Information is analyzed quantitatively and uses a causative studies design. The tactic of taking illustrations used in this research is to use Non-Probability Sampling with purposive sampling method. All of the illustrative facts received via way of means of dispensing questionnaires is 100 respondents and might be processed the use of the SPSS 24 software feature.
PENGARUH LINGKUNGAN TOKO, PROMOSI PENJUALAN, DAN NILAI YANG DIRASAKAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MATAHARI DEPARTEMEN STORE DI SEMARANG JAWA TENGAH) Endang Endang; Adhi Widyakto; Kamalina Din Jannah
Solusi Vol. 19 No. 3 (2021): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i3.3584

Abstract

AbstractThe purpose of this research is to test and analyze influence of Store Environment, Sales Promotion, and Perceived Value to Purchase Decision to Customer Matahari Departemen Store in Semarang Central Java. The research design used in descriptive research and causality research. The sampling in the study used 206 respondent with purposive sampling. The research data is processed with IBM Statistic 23.0 as a tool. This study uses multiple regression analysis. The result showed that Store Environment, Perceived Value influence Purchase Decision, but for Sales Promotion not influence to Purchase Decision. Overall, independent variables affect Loyalty simultaneously. Keywords: Store environment, sales promotion, perceived value, purchase decision.AbstrakMaksud dari riset ini buat menguji dan menganalisa dampak Lingkungan Toko, Promosi Penjualan, Nilai Persepsi terhadap Keputusan Pembelian konsumen Matahari Departemen Store di Semarang Jawa Tengah. Penelitian ini menggunakan rancangan penelitian kausalitas dan deskriptif. Sampling yang digunakan adalah Purposive Sampling dan didapatkan sampel sejumlah 206 responden. Penelitian ini memakai metode statistik dengan program IBM statistic 23.0 sebagai alat ujinya. Riset ini memakai analisa regresi berganda. Hasil penelitian memperlihatkan kalau Lingkungan Toko, Nilai Persepsi berpengaruh terhadap Keputusan Pembelian. Tetapi untuk Promosi Penjualan tidak berpengaruh terhadap Keputusan Pembelian. Secara keseluruhan variabel independen mempengaruhi Keputusan Pembelian secara bersama sama.Kata Kunci: Lingkungan Toko, Promosi Penjualan, Nilai Persepsi, Keputusan Pembelian
Co-Authors Adhi Widyakto Adhi Widyakto Adhi Widyakto AF, Ferdy Firmansyah Ahmad Syaiful Affa Catur Ragil Sutrisno Citra Rizkiana Citra Rizkiana Dian Milasari Dian Triyani Dwi Edi Wibowo Edy Suryawardana Endang Endang Endang Tri Widyarti Fakhry Amin Komala Ardiyani Laela Nur Fahmi Muhammad Bagus Adi Wicaksono Muhammad Shofiyuddin Muhammad Shofiyuddin Muhammad Shofiyuddin Muhammad Sigit Taruna Permanasari, Pradya Pradya Permanasari Rr Lulus Prapti Nugroho Setiasih Surjanti S. M. Parulian Tanjung Siti Nurhayati Siti Yunitarini Sugeng Riyanto Sugeng Riyanto Syech Idrus Z Zahro Zahri Irawan