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Psychological Factors of Religion Traveler and Decision to Visit Filmi, Bashori; Yuliar, Ade; Husen, Fathurrohman
Jurnal Ilmiah Syi'ar Vol 22, No 1 (2022): June 2022
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v22i1.10438

Abstract

This study aims to determine the effect of psychological factors on the decision to visit. The decision to visit is the dependent variable, while motivation, perception, learning, and belief are independent variables. The method used in this research is quantitative research methods. This study used primary data using research data collection techniques and online questionnaires through Google Forms. Using Roscoe's theory, this study uses a purposive sampling technique to determine the number of respondents. The sample in this study was 100 respondents. The analysis was used using a multiple linear regression test through the SPSS 25 program. The analysis shows that factors of motivation, perception, learning and belief together influence the decision of tourists to choose tour religion. However, partial, the fourth-factor perception and belief, has influence significant and dominant to decision visit tourists in choosing religious tourism.
WISATA RELIGIUS DITINJAU KEMBALI: PERAN PERSEPSI DAN MOTIVASI DALAM KEMBALI KE ASTANA GIRIBANGUN Yuliar, Ade; Bunga Ladesta Azhari
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2146

Abstract

Religious tourism has become a growing phenomenon, with many communities making it a regular activity on a weekly, monthly, or annual basis. One prominent religious destination is Astana Giribangun in Karanganyar, the burial site of Indonesia's second president, Soeharto. This study employs a quantitative method using purposive sampling and Slovin's formula, resulting in 102 respondents. Data were collected through questionnaires. The results reveal that (1) tourist perception significantly and positively influences revisit intention, (2) travel motivation also has a significant and positive effect on revisit intention, and (3) both variables together account for 75.8% of the variance in revisit intention, with the remaining 24.2% influenced by other factors.  
Sociopreneurship and Spiritual Fundraising in Islamic Economics: A Case Study of Bubur Sedekah in Surakarta Ade Yuliar; Agus Wahyu Triatmo; Supandi Supandi; Dita Andraeny
Al-Sharf: Jurnal Ekonomi Islam Vol 7, No 2 (2026): Publication in progress
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v7i2.13287

Abstract

The phenomenon of Bubur Sedekah conducted by micro, small and medium enterprises (MSMEs) in Surakarta shows a close relationship between economic activities and social values. This study aims to examine whether the practice of sharing food in the form of Bubur Sedekah is a form of donation or an emotionally designed fundraising strategy to build a positive image and public loyalty. Using a qualitative approach and case studies of several businesses in urban and semi-urban areas, data were collected through in-depth interviews, participatory observation, and digital documentation. The results show that Bubur Sedekah is not only seen as a religious charity or donation intention, but also functions as soft marketing that is able to touch people's empathy, increase trust, and encourage participation in socio-economic activities. These findings strengthen the concept of sociopreneurship as a business model that combines humanitarian values and charitable sustainability through fundraising. This research recommends the need to develop ethical communication strategies so that the value of sincerity is maintained amid the potential commercialisation of social action.
PROMOSI PRODUK DI ERA DIGITALISASI TERHADAP MINAT MASYARAKAT BERUMRAH PADA BIRO HAJAR ASWAD MUBAROQ SURAKARTA Kristy Andriyani; ade yuliar; Muhammad Raqib
ORASI: Jurnal Dakwah dan Komunikasi Vol. 12 No. 1 (2021): Juli 2021
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v12i1.7924

Abstract

Di era digitalisasi ini penggunaan sosial media yang berkembang sangat pesat memudahkan setiap orang dapat berkomunikasi dimana saja tanpa batasan tempat dan waktu. Berbagai sosial media seperti instagram, facebook, whatssApp selain sebagai media komunikasi dapat dimanfaatkan sebagai media promosi. Banyak kalangan usaha seperti pada biro umrah dengan cara memanfaatkan sosial media untuk promosi produk dan jasa dengan membuat promosi yang kreatif dan unik. Karena dengan adanya sosial media di era digitalisasi ini komunikasi jauh lebih mudah dan dapat dijangkau dengan cepat oleh seluruh masyarakat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh promosi produk di era digitalisasi terhadap minat masyarakat untuk umrah di Biro Hajar Aswad Mubaroq Surakarta. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel penelitian adalah jamaah Biro Hajar Aswad Mubaroq Surakarta yang telah menggunakan jasa produk umrah. Penelitian ini menggunakan data primer berupa angket dan teknik pengambilan sampel menggunakan metode non probability sampling. Hasil penelitian menunjukkan bahwa promosi produk di era digitalisasi berpengaruh positif dan signifikan terhadap minat masyarakat untuk umrah di Biro Hajar Aswad Mubaroq Surakarta. Dapat dilihat dari hasil analisis yang menunjukkan nilai t hitung 11,363 > t tabel 1,658 dan nilai signifikansi sebesar 0,000 < 0,05.