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All Journal International Journal of Applied Sciences in Tourism and Events Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Pariwisata Terapan Al-Kharaj: Journal of Islamic Economic and Business Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI West Science Interdisciplinary Studies West Science Interdisciplinary Studies Social, Ecology, Economy for Sustainable development goals Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia Journal of Hotel Management
I Gusti Agung Gede Witarsana
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Bauran Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Di Karma Kandara Resort Bali Pada Masa Pandemi Covid-19 Ida Ayu Putu Nandana Krisyanti; Ni Luh Gde Sri Sadjuni; I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.677

Abstract

This study aims to find out the application of a marketing mix strategy to increase room occupancy rates and to find out the strengths, weaknesses, opportunities and threats at Karma Kandara Resort Bali during the Covid-19 pandemic. During the covid-19 pandemic, there was a decrease in the number of tourists and it became a challenge for hotel management to find strategies to increase room occupancy rates. Data were collected through interview and documentation studies. The data analysis technique was carried out qualitatively, supported by a SWOT matrix analysis. The results of this study found that Karma Kandara Resort Bali already has a SWOT factor on the marketing mix variable and ST Strategy (strength-threat) by maintaining competitive prices with competitors, expanding and increasing promotional activities that have been carried out as the right SWOT strategy to increase occupancy rates. room during a pandemic
The Influence of Marketing Innovation to Room Purchase Decision during Pandemic Covid-19 in Anantara Uluwatu Bali Resort I Gusti Agung Gede Witarsana
Jurnal Pariwisata Terapan Vol 6, No 1 (2022)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.69398

Abstract

The Covid-19 pandemic has created unprecedented business changes and has significantly impacted the tourism sector. Hotels began to carry out adaptive capabilities and create improvements through innovative practices to maintain the company's viability by focusing on market changes and taking advantage of potential market share. In the light of this phenomenon, this study aims to determine the effect of marketing innovation on room purchasing decisions at Anantara Hotel Uluwatu Bali Resort. Data collection techniques used in this study were documentation, interviews, and questionnaires. Purposive sampling is used by taking responses of 50 people. In addition, this study used simple linear regression analysis techniques, t-test, and coefficient of determination (R2).Based on the simple linear regression analysis result produces the equation Y = 0.001 + 1.027 X. The t-test points out that the t-value of 13,870 is greater than the t-table of 1.98472. Similarly, the t-test results in the t-calculation of 11.888, which is greater than the t-table of 2.011. The coefficient of determination test produces an R2 value of 0.746, meaning that marketing innovation (X) affects 74.6% of the room purchase decision (Y). In comparison, the remaining 25.4% is explained by other variables not discussed in this study. Hence, result it is found that marketing innovation positively affects room purchasing decisions.
Peran Penting Model Pelatihan Maximizing 15-Minutes (M1ME) Pada Departemen Host Service di Alila Seminyak: Perspektif Manajer I Gusti Agung Gede Witarsana; M Tanggap Sasmita; Vania Dwiokta Prameswari; Putu Gede Eka Darmaputra; Dewa Gede Putra
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 7, No 1 (2023): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v6i2.1453

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis bagaimana implementasi dari Maximizing 15-Minutes (M1ME) Training pada Host Service Department Alila Seminyak dari Perspektif Manager. Data penelitian ini dikumpulkan dari kuesioner, wawancara, dan studi dokumentasi. Data yang terkumpul dari kuesioner kemudian dianalisis menggunakan SPSS versi 23. Hasilnya menunjukkan bahwa Pelatihan Maximizing 15-Minutes (M1ME) berpengaruh positif dan signifikan terhadap persepsi kualitas, persepsi biaya, persepsi volume/produksi, persepsi efisiensi, persepsi kepatuhan, keamanan yang dirasakan, kepuasan karyawan yang dirasakan, kepuasan pelanggan yang dirasakan, respon pelanggan yang dirasakan dan respon pasar di Alila Seminyak.
Praktik kerja industri bidang management human resources department Hilton Garden Inn Bali Ngurah Rai airport Made Bintang Nadiva Prameswari; I Gusti Agung Gede Witarsana
Social, Ecology, Economy for Sustainable Development Goals Journal Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/seesdgj.v1i1.2023.64

Abstract

Every organization must, of course, have a workforce who will handle or manage the organization so that the organization's goals can be successfully achieved. Without the role of humans in it, the company network cannot be implemented. Every organization must, of course, have a workforce who will handle or manage the organization so that the organization's goals can be successfully achieved. Without the role of humans in it, the company network cannot be implemented. In this research, the Hilton Garden Inn Ngurah Rai Airport Hotel management scheduled 4 working days and 3 days off a week during this pandemic; in 1 day, the author worked 9 hours with details of 8 hours of work and 1 hour of rest. The Hilton Garden Inn Ngurah Rai Airport Hotel requires all training participants to participate in an Orientation Day, which is held for 1 day at the start of implementing industrial work practices, which aims to provide an introduction to the hotel, such as discussing history, facilities, regulations and knowledge about safety and security. Undergoing this Practical program, the author realized that the author had the opportunity to meet and socialize with workers and was given the trust to complete administrative tasks in the Human Resources department. Seniors kindly shared their insights and knowledge with the author, allowing the author to submit ideas opinions, and think creatively.
Analysis of Training Program in Front Office Department at Aryaduta Bali Hotel Luh Putu Diah Ayu Savitri; I Gusti Agung Gede Witarsana; Desak Gede Chandra Widayanthi; I Wayan Restu Darmawan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 7 No. 2 (2020): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Training program evaluation is highly necessary and important to improve the business, particularly in the hospitality business. The aim of this research is to analyze the quality of training programs held for employees in the Front Office Department at Aryaduta Bali Hotel based on the Kirkpatrick Model and finding out a possible suggestion for improvement that could be done to enhance the quality of training programs. The data for this study was obtained by distributing an online questionnaire and conducting interviews. To validate the data, testing was done through data triangulation. As a result of this study, there are 2 criteria that show that the training program needs improvements more on how to satisfy the participants and how to more effectively evaluate the program. To improve these aspects, anonymous evaluation to gather detailed and objective input from the participant is suggested to be done.
The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site I Gusti Agung Gede Witarsana; I Gusti Ayu Putu Wita Indrayani; I Kadek Arisanjaya
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232149

Abstract

The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perception, online reviews, and location on the decision to purchase an accommodation in Bali through Traveloka.com. The datas research were collected by using questionnaire. This study uses quantitative descriptive analysis techniques through multiple linear regression methods, T test, F test and test the coefficient of determination (R2). Based on the results, indicated that brand image, price perceptions, online reviews, and location have a positive effect to influence customer to create an accommodation reservation in Bali through Traveloka.com site. The coefficient of determination test produces an R square value of 0.617, which means that brand image (X1), price perception (X2), online reviews (X3), and location (X4) have an effect of 61,7% on accommodation purchase decisions (Y) while the rest of 38.3% is influenced by other factors outside of the variables in this research.
PENGARUH LOKASI DAN HARGA TERHADAP MINAT BELI DI RENAISSANCE BALI ULUWATU RESORT & SPA Permata Brata, Ni Made Emmy Pasya; I Gusti Agung Gede Witarsana; Ni Made Suastini
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1596

Abstract

The purpose of the study was to ascertain how price and location affected consumers' desire to purchase. The Renaissance Bali Uluwatu Resort & Spa served as the venue for this study. One hundred visitors who were familiar with the hotel but had never been there made up the study's population. Multiple linear regression is used in the analytical process using SPSS version 26 for Windows. The study's findings show that, with tcount > ttable = 4.591 > 1.660 and a significance value < ? = 0.000 < 0.05, the Location Variable (X1) partially and influences Buying Interest. At tcount > ttable value = 6.378 > 1.660 and significance value < ? = 0.000 < 0.05, the Price variable (X2) has a somewhat positive and significant influence on Purchase Intention. Simultaneously, the location and price variables affect the Buying Interest with values ??of Fcount > Ftable = 66.172 > 3.09 and significance < = 0.000 < 0.05. It can be inferred from the study's results that Location and Price have a positive and significant impact on Buying Interest and simultaneously have an impact on Buying Intention at Renaissance Bali Uluwatu Resort & Spa.
Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali Ananta Budhi; I Gusti Agung Gede Witarsana
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.414

Abstract

Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata. Internet telah menjadi trend bagi banyak konsumen sebelum melakukan proses pembelian. Berbagai informasi wisata kini dapat dengan mudah diakses. Tripadvisor.com merupakan salah satu platform online review wisata dimana wisatawan dapat menemukan berbagai informasi mengenai akomodasi menginap yang dipilih. Kemajuan teknologi yang pesat dalam berwisata khususnya pemilihan akomodasi mendorong trend penyampaian ulasan secara Word of Mouth bergeser menjadi Electronic Word of Mouth. Penelitian dilakukan dengan menyebarkan 100 kuesioner yang seluruhnya kembali dan terisi lengkap untuk kemudian dianalisis. Metode analisis yang digunakan adalah secara deskriptif kuantitatif, uji regresi linear sederhana, analisis koefisien determinasi, uji T-test untuk mengetahui besarnya pengaruh Electronic Word of Mouth terhadap booking decision. Pada hasil penelitian menunjukkan adanya pengaruh yang signifikan dari Electronic Word of Mouth terhadap booking decision. Hal ini ditunjukkan dari adanya persamaan yang menyatakan bahwa koefisien regresi Electronic Word of Mouth di Tripadvisor.com (X) akan meningkatkan keputusan menginap sebesar. Pada nilai R dapat dijelaskan oleh Electronic Word of Mouth sebanyak 65% dimana sebanyak 35% dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini. Disamping itu pada hasil uji T-test yang diperoleh menunjukkan bahwa Electronic Word of Mouth berpengaruh signifikan terhadap Online Booking Decision tamu domestik di Bali. Pada penelitian ini terdapat kaitan dari faktor Electronic Word of Mouth di Tripadvisor.com pada penelitian ini yang menjadi acuan utama tamu domestik dalam memutuskan untuk menginap, yakni Hotel Overall Score (Hotel Rating).  
Online Reviews, Trust, and Booking Intention: Airbnb Villas in Seminyak Ni Komang Ayu Wandira; I Putu Utama; I Gusti Agung Gede Witarsana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8171

Abstract

This study investigates the mediating role of trust in the relationship between online reviews and booking intention for Airbnb villas in Seminyak, Bali. A quantitative descriptive approach was applied using questionnaires distributed to 140 Airbnb users who had previously booked villas in the area. Data were analyzed through Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) technique in SmartPLS 4 to test direct and indirect relationships. The results indicate that online reviews significantly influence user trust but do not directly affect booking intention, while trust alone also shows no significant effect on booking intention. However, when tested as a mediating variable, trust successfully connects online reviews to booking intention. This implies that online reviews can enhance booking intention only by first strengthening user trust. Practically, the findings emphasize the importance for Airbnb managers and accommodation providers to ensure credible and transparent reviews as a strategy to build trust and encourage confident booking decisions.
Online Costumer Review and Influencer Marketing Impact toward Purchase Decision at Cicada Resort Bali Ubud, Autograph Collection I Wayan Dena Aril Varilino; I Gusti Agung Gede Witarsana; Cahyo Purnomo Loanata; Ni Desak Made Santi Diwyarthi
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2959

Abstract

Improving purchase decisions in the hospitality sector is very important, so it is necessary to know the factors that affect it, several factors that can affect purchase decisions in this digital era include online customer reviews and influencer marketing, therefore this study aims to find out the influence of online customer reviews and influencer marketing for purchase decisions at the Cicada Resort Bali Ubud hotel, Autograph Collection, which is located in Gianyar Regency, Bali. This study uses a quantitative approach involving 90 respondents with an age range of >21 years - 50 years who come from Indonesia and outside Indonesia and are guests who have stayed at Cicada Resort Bali Ubud, Autograph Collection which was selected using purposive sampling techniques and analyzed by multiple linear regression data analysis techniques processed using the SPSS application version 27. From this study, it was found that online customer reviews and influencer marketing have a positive and significant influence on purchase decisions at Cicada Resort Bali Ubud, Autograph Collection with online customer reviews and influencer marketing contributed 65.6% simultaneously to purchase decisions, and partially Online customer reviews have a contribution of 50.44% and influencer marketing of 15.16%, which confirms the importance of online customer reviews and influencer marketing in improving purchase decisions at Cicada Resort Bali Ubud, Autograph Collection.
Co-Authors Ananta Budhi Ananta Budhi Danurdara Cahyo Purnomo Loanata Desak Gede Chandra Widayanthi Dewa Gede Putra Hanny Hafiar I Dewa Putu Hendri Pramana I Gusti Ayu Putu Wita Indrayani I Gusti Gede Anggareksa Putra Mulyawan I Gusti Gede Anggareksa Putra Mulyawan I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ngurah Budiasa I Kadek Arisanjaya I Made Dhani Pramana Pinatih I Putu Utama I Putu Very Ferrari I Wayan Dena Aril Varilino I Wayan Restu Darmawan Ida Ayu Putu Nandana Krisyanti Jata, I Wayan Kartini, Luh Putu Luh Putu Diah Ayu Savitri Made Bintang Nadiva Prameswari Ni Desak Made Santi Diwyarthi Ni Komang Ayu Wandira Ni Made Suastini Ni Made Suastini Ni Nyoman Sukerti Ni Putu Diah Prabawati Ni Putu Diah Prabawati Permata Brata, Ni Made Emmy Pasya Putu Gede Eka Darmaputra Putu Puja, Ida Bagus Sasmita, M. Tanggap Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Vania Dwiokta Prameswari Wayan Aniek Juniarista Wayan Suyasa Ariantha