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All Journal Kanal : Jurnal Ilmu Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK
Augustin Mustika Chairil
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Persepsi Remaja Terhadap Upaya Bunuh Diri dalam Film “Kembang Api” Farhan Aditya Danendra; Augustin Mustika Chairil
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.404

Abstract

This mass Media can be the main media in mass communication activities that aim to spread messages to audiences. Film is a persuasive type of mass media. movies can greatly affect people's perception of the storyline and the message contained in the film. One of the problems in society is suicide. Suicide is a serious issue that can have a negative impact on a person's mental health. Films have a significant role in shaping adolescents ' perceptions of various issues, including suicide attempts. However, there is still a lack of understanding about teenagers ' perception of suicide scenes in films. Therefore, this study will fill this knowledge gap by analyzing adolescents ' perceptions of suicide scenes in the movie "Fireworks”. This study aims to describe adolescents ' perception of suicide attempts in fireworks films. This study uses qualitative research methods by using perceptual analysis. This method views the message Maker creates a message in such a way with a certain meaning that is expected to be accepted by the audience. The results showed that there are differences in perception between informants with each other. Audiences conduct negotiations based on their knowledge and experience. Based on the results of the study, the researcher concluded that the aspects presented in this study do not completely agree. the meaning of each informant moves by itself from one position to another. Such interpretations come from knowledge, experience gained from their environment.
Pengemasan Pesan Pelestarian Kain Tradisional Indonesia di Media Sosial Instagram @Pemudaberkain Nabilah Puspita Ardhani; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5417

Abstract

                Social media, such as Instagram, has become an essential tool in raising awareness of social issues such as cultural preservation. The @pemudaberkain account is an initiative move that utilizes Instagram to reintroduce traditional Indonesian fabric into everyday life. The goal and focus of the @pemudaberkain account is to attract the interest of the younger generation in appreciating and using traditional Indonesian fabric. This study employs a qualitative content analysis method to examine how the preservation message is conveyed on the @pemudaberkain account during the period from November 2023 to July 2024. The findings show that @pemudaberkain utilizes various forms of content, including informative and persuasive messaging, to influence behavior change, encouraging audiences to adopt traditional fabrics both in formal occasions and casual styles. The @pemudaberkain account also collaborates with influence and external parties to expand its audience reach. Using the social marketing approach by Philip Kotler, @pemudaberkain aims to spread the idea of cultural preservation. Furthermore, @pemudaberkain has effectively used Instagram as a medium of cultural preservation, as evidenced by the positive audience responses, such as praise-filled comments, and audience’s behavior shift toward wearing traditional Indonesian fabrics as part of their everyday attire.
Implementasi IMC Model Dwi Sapta pada Merci Cafe dalam Industri Coffee Shop yang Kompetitif Chilyatun Nisa Alifiul Anfi; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6703

Abstract

Implementation of Integrated Marketing Communication (IMC) Dwi Sapta Model is applied by Merci Café in facing the increasingly competitive coffee shop industry, especially in the Sidoarjo area. IMC Model Dwi Sapta is an integrated marketing communication approach designed to deliver messages consistently through various communication channels. This model consists of three main stages, namely Discovery Circle, Intent Circle, and Strategy Circle. At the Discovery Circle stage, Merci Café uses analysis of the market, coffee consumption trends, and consumer behavior, with the aim of understanding the brand's position in the local market. Then at the Intent Circle stage focuses on identifying problems and brand advantages, which includes analyzing internal and external factors in influencing business performance. Furthermore, at the Strategy Circle stage, Merci Café designed a communication strategy by utilizing various channels, including advertising, events and experiences, public relations and publicity, word of mouth, and social media. This strategy is designed to increase awareness, strengthen customer loyalty, and create a unique experience for consumers so as to strengthen Merci Café's position in the competitive coffee shop industry. The research method used is descriptive qualitative with data collection techniques in the form of in-depth interviews, observation, and documentation analysis. The results showed that the implementation of the IMC Dwi Sapta Model can help Merci Café in strengthening its brand position in the market by using local trends and delivering effective messages to target audiences through effective communication strategies.
PERSEPSI FOLLOWERS AKUN INSTAGRAM @WIRALAGABAE MENGENAI UNGGAHAN SUSTAINABLE FASHION Royce Octa Biaggy Budiman; Augustin Mustika Chairil
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 4 (2025): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i4.5693

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi followers akun Instagram @wiralagabae terhadap unggahan yang berkaitan dengan konsep sustainable fashion. Di tengah meningkatnya kesadaran lingkungan dan tren mode yang berkelanjutan, media sosial menjadi sarana penting dalam menyampaikan pesan dan edukasi kepada khalayak. Akun @wiralagabae sebagai salah satu platform yang mengangkat isu sustainable fashion memiliki peran dalam membentuk pandangan audiens terhadap gaya hidup ramah lingkungan dalam berpakaian. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data diperoleh melalui wawancara mendalam terhadap beberapa followers aktif serta observasi pada konten unggahan terkait. Hasil penelitian menunjukkan bahwa mayoritas followers memiliki persepsi positif terhadap kampanye sustainable fashion yang diunggah oleh akun @wiralagabae. Mereka menilai konten tersebut informatif, inspiratif, dan memotivasi untuk menerapkan gaya hidup berkelanjutan. Namun demikian, beberapa followers masih mengalami kebingungan terkait implementasi nyata dari konsep tersebut dalam kehidupan sehari-hari. Penelitian ini menyimpulkan bahwa media sosial, khususnya Instagram, dapat menjadi alat efektif dalam menyebarkan nilai-nilai keberlanjutan dalam dunia mode, asalkan disajikan secara konsisten dan edukatif.
The Virtual Identity of Play Together Players on Instagram: Identitas Virtual Pemain Play Together di Instagram Laura, Oidhia; Augustin Mustika Chairil
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v14i1.1861

Abstract

Perkembangan teknologi digital dan popularitas game online membuka peluang bagi generasi Z untuk membangun identitas virtual yang melampaui kehidupan nyata. Penelitian ini membahas bagaimana pemain game Play Together membentuk dan menampilkan identitas virtual mereka di Instagram dengan menggunakan teori identitas sosial, selective self-presentation, dan dengan konsep context collapse. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode etnografi virtual, melalui observasi partisipasi dan wawancara mendalam terhadap pemain Play Together generasi Z. Fokus penelitian ini adalah memahami cara pemain membangun, menegosiasikan, dan merepresentasikan identitas virtual di ruang digital. Serta faktor- faktor yang memengaruhinya. Hasil penelitian menunjukkan bahwa pemain secara aktif memilih aspek identitas yang ingin ditampilkan dan menyesuaikan dengan audiens beragam di Instagram, sekaligus mempertahankan ciri diri mereka di dunia nyata. Proses ini dipengaruhi oleh interaksi komunitas virtual, pengalaman pribadi, serta strategi menghadapi tumpang tindih audiens. Identitas virtual bagi generasi Z terbuktibersifat fleksibel, situasional, dan terhubung erat dengan interaksi sosial di dunia digital.
Co-Authors Achmad Derajat Waskito Ahimsa Adi Wibowo Ali Haydar Annisa Dwi Safitri Augustinus Cheasa Jossy Pratama Avi Sunani Chilyatun Nisa Alifiul Anfi Dwimas Rina Elinawati Aisyah Farhan Aditya Danendra Heidy Arviani In Naka Malik Hardiansyah Krisna Rendi Awalludin Kusnarto Kusnarto Latif Ahmad Fauzan Laura, Oidhia Muhammad Muharrom Al Haromainy Nabilah Puspita Ardhani Ratih Pandu Mustikasari Royce Octa Biaggy Budiman Roziana Febrianita Salsabil Abi Rafdi Theressa Marry Christianty Windri Saifudin Zainal Abidin Achmad