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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends International Journal of Social, Economic, and Business Jurnal Ilmu Komunikasi dan Bisnis
Augustin Mustika Chairil
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Virtual Identity of Play Together Players on Instagram: Identitas Virtual Pemain Play Together di Instagram Laura, Oidhia; Augustin Mustika Chairil
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v14i1.1861

Abstract

Perkembangan teknologi digital dan popularitas game online membuka peluang bagi generasi Z untuk membangun identitas virtual yang melampaui kehidupan nyata. Penelitian ini membahas bagaimana pemain game Play Together membentuk dan menampilkan identitas virtual mereka di Instagram dengan menggunakan teori identitas sosial, selective self-presentation, dan dengan konsep context collapse. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode etnografi virtual, melalui observasi partisipasi dan wawancara mendalam terhadap pemain Play Together generasi Z. Fokus penelitian ini adalah memahami cara pemain membangun, menegosiasikan, dan merepresentasikan identitas virtual di ruang digital. Serta faktor- faktor yang memengaruhinya. Hasil penelitian menunjukkan bahwa pemain secara aktif memilih aspek identitas yang ingin ditampilkan dan menyesuaikan dengan audiens beragam di Instagram, sekaligus mempertahankan ciri diri mereka di dunia nyata. Proses ini dipengaruhi oleh interaksi komunitas virtual, pengalaman pribadi, serta strategi menghadapi tumpang tindih audiens. Identitas virtual bagi generasi Z terbuktibersifat fleksibel, situasional, dan terhubung erat dengan interaksi sosial di dunia digital.
Managing Between Privacy and Sharing in Group Anti Pelakor Indonesia Augustin Mustika Chairil; Dwi Masrina
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1148

Abstract

Social behavioral change about privacy is phenomenon that we concern in internet user, especially in Anti Pelakor Indonesia (API) Facebook Group. This research studied about women managing private information in social media by observing how members of API Group interpreting of privacy and managing their privacy. This study focuses on the interactivity of members, the meaning of privacy, how manage privacy and what kind of factors make members choose to reveal their privacy in the group. Using a concept of privacy and theoretical approach to Communication Privacy Management (CPM), which is providing assumptions about the system to find out how humans balance decisions about reveal private information. Netnography method used to see virtual activities that occur in groups. The results of the study show that various factors influence the process of privacy disclosure. This research produces a description of how privacy management is carried out by the group members.
Representasi White Collar Crime dalam Film Ice Cold: Murder, Coffee, and Jessica Wongso Gatutkoco Hangger Prebowo Wibisono; Augustin Mustika Chairil
Jurnal Ilmu Komunikasi dan Bisnis Vol 10 No 1: Oktober 2024
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/ng4ctx87

Abstract

Seiring dengan berkembangnya industri sinema, diketahui bahwa saat ini film dibuat bukan untuk sekedar hiburan semata. Terkadang sebuah film sengaja dibuat dengan maksud dan tujuan tertentu atau bahkan untuk dijadikan sebagai alat propaganda. Film Ice Cold: Murder, Coffee, and Jessica Wongso adalah salah satu film yang terdapat fenomena komunkasi persuasif di dalamnya. Film tersebut terselip maksud dan tujuan tertentu yang ingin disampaikan kepada penonton dan secara tidak langsung mempersuasi penontonnya dengan merubah keyakinan, sikap, dan arah tindakan mereka. Film Ice Cold: Murder, Coffee, and Jessica Wongso merupakan film dokumenter yang mengangkat kasus kopi sianida yang telah ditutup dengan putusan bersalah kepada Jessica Wongso. Setelah 8 tahun berlalu, pesan-pesan yang terkandung dalam film ini mampu menggoyahkan atau bahkan mengubah keyakinan masyarakat atas putusan akhir kasus tersebut. Dengan menggunakan metode analisis semiotika John Fiske, penelitian ini bertujuan untuk memahami representasi praktik white collar crime yang menjadi pesan utama dalam film ini. Setelah melalui analisis penelitian ini memperoleh hasil, yaitu pada 12 scene film ini terdapat beberapa unsur film baik naratif maupun sinematik yang merepresentasikan praktik white collar crime dan dengan kesimpulan bahwa pada 12 scene tersebut ditemukan beberapa adegan tindakan menyimpang oleh Polisi, Hakim, dan Jaksa Penuntut Umum selama proses peradilan kepada Jessica Wongso
Pengemasan Pesan Pelestarian Kain Tradisional Indonesia di Media Sosial Instagram @Pemudaberkain Nabilah Puspita Ardhani; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5417

Abstract

                Social media, such as Instagram, has become an essential tool in raising awareness of social issues such as cultural preservation. The @pemudaberkain account is an initiative move that utilizes Instagram to reintroduce traditional Indonesian fabric into everyday life. The goal and focus of the @pemudaberkain account is to attract the interest of the younger generation in appreciating and using traditional Indonesian fabric. This study employs a qualitative content analysis method to examine how the preservation message is conveyed on the @pemudaberkain account during the period from November 2023 to July 2024. The findings show that @pemudaberkain utilizes various forms of content, including informative and persuasive messaging, to influence behavior change, encouraging audiences to adopt traditional fabrics both in formal occasions and casual styles. The @pemudaberkain account also collaborates with influence and external parties to expand its audience reach. Using the social marketing approach by Philip Kotler, @pemudaberkain aims to spread the idea of cultural preservation. Furthermore, @pemudaberkain has effectively used Instagram as a medium of cultural preservation, as evidenced by the positive audience responses, such as praise-filled comments, and audience’s behavior shift toward wearing traditional Indonesian fabrics as part of their everyday attire.
Implementasi IMC Model Dwi Sapta pada Merci Cafe dalam Industri Coffee Shop yang Kompetitif Chilyatun Nisa Alifiul Anfi; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6703

Abstract

Implementation of Integrated Marketing Communication (IMC) Dwi Sapta Model is applied by Merci Café in facing the increasingly competitive coffee shop industry, especially in the Sidoarjo area. IMC Model Dwi Sapta is an integrated marketing communication approach designed to deliver messages consistently through various communication channels. This model consists of three main stages, namely Discovery Circle, Intent Circle, and Strategy Circle. At the Discovery Circle stage, Merci Café uses analysis of the market, coffee consumption trends, and consumer behavior, with the aim of understanding the brand's position in the local market. Then at the Intent Circle stage focuses on identifying problems and brand advantages, which includes analyzing internal and external factors in influencing business performance. Furthermore, at the Strategy Circle stage, Merci Café designed a communication strategy by utilizing various channels, including advertising, events and experiences, public relations and publicity, word of mouth, and social media. This strategy is designed to increase awareness, strengthen customer loyalty, and create a unique experience for consumers so as to strengthen Merci Café's position in the competitive coffee shop industry. The research method used is descriptive qualitative with data collection techniques in the form of in-depth interviews, observation, and documentation analysis. The results showed that the implementation of the IMC Dwi Sapta Model can help Merci Café in strengthening its brand position in the market by using local trends and delivering effective messages to target audiences through effective communication strategies.
Pendampingan Para Petani Walet Melalui Penerapan Brand and Communication Marketing Oleh Markas Walet Ali Haydar; Augustin Mustika Chairil
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.259

Abstract

Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels.
The Representation of Batak Toba Family Values in the Mangongkal Holi Tradition: A John Fiske Semiotic Analysis of Tulang Belulang Tulang Nacha Wahyu Micha Sitompul; Augustin Mustika Chairil
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.135

Abstract

Mangongkal Holi is traditional ceremony to pay final respects to deceased ancestors by transferring their bones and reuniting them in a family monument or batu na pir. The Batak Toba greatly respects and protects their families, which play a very important role in traditional customs and social life. Dalihan Na Tolu forms the basis for regulating social roles, traditional positions, kinship, and conflict resuolution within Batak Toba families. The three main pillars of dalihan na tolu are hula-hula, boru and dongan tubu. The film Tulang Belulang Tulang is a cultural product that presents the reality of the Batak Toba persistence in maintaining Batak Toba customs to improve the social class (prestige) of their families oreder to obtain hasangapon, hamoraon, and hagabeon, as well as the challeges gaced by Batak Toba families in rturning from their travel to their hometwons in Batak land (Bona Pasogit). Therefore, this study conducted t analyze in depth how the values of the Batak Toba family are represented throught the Mangongkal Holi traditional in the film Tulang Belulang Tulang using qualitative research methods with a constructivist paradigm. Twenty-two shots were analyzed using John Fiske’s three-level analyziz technique of  “Television Code” nmley the level of reality, the level of representation and the level of ideology. The result of this study found that Batak Toba families highly values social and family honor in the eyes og their community. The rise in social class or prestige of Batak Toba families is reflected in the activities and customs carried out by the family. The film Tulang Belulang Tulang actualizes the reality of Batak Toba families in the Batak Toba cultural community, which still biews families through their social class and status, as reflected in the actualization of Batak Toba traditional celebrations. The realization of the philosophy of hamoraon, hagabeon and hasangapon is a benchmark for assessing the success and prosperity of Batak Toba families, which will be considered successful and respected (having authority) in practicing “namar adat”.  
A Safe Space Amid Debt: Social and Cultural Practices in In-donesia's Digital Community of Online Loan Default Survi-vors Gusti Louisa; Augustin Mustika Chairil
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 2 (2026): May: Momentum Matrix: International Journal of Communication, Tourism, and Soci
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i2.692

Abstract

This article examines how a group of people sharing the experience of online loan default builds its own social and cultural order in digital space, using the Facebook group "Galbay Pinjol 2026" as a case. Employing a netnographic approach, data were gathered from four months of group observation (March–June 2026) and in-depth interviews with seven purposively selected members. The findings show that this space functions as more than a venue for venting; it operates as a social ecosystem sustained by four interlocking dimensions: the emergence of a distinct vocabulary and set of symbols marking group identity; unwritten norms and an "us versus them" construction that binds solidarity; the community’s role as a social safety net that mobilizes collective action; and varied member attitudes toward risky information, ranging from collective vigilance to openings for questionable practices. The article concludes that such communities constitute a complex digital social space in which language, identity, norms, and solidarity are continuously woven together in response to shared financial pressure and stigma.
The Culture Of Frugality In The Consumption Patterns Of The "Murah - Murah" Online Community: A Netnographic Study On Social Media X Shafinaz Nafizhah Hardianti; Augustin Mustika Chairil; Adhara Suwanta
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.141

Abstract

This study aims to understand how the culture of frugality is formed, particularly in the consumption patterns of members of the online community “Murah-Murah.” This research uses a descriptive qualitative method with a netnography approach to explore more deeply the practices, interactions, and values that shape the culture of frugality within the community. The data were obtained through observations of posts and interactions among community members related to buying and selling activities. The findings show that the practice of frugality is reflected in various forms of digital interaction, such as the tawarin phenomenon, want to buy (WTB) posts, and want to sell (WTS) posts from the sellers’ point of view. These phenomena show that community members actively participate in negotiation processes, searching for goods at more affordable prices, and offering items at prices considered inexpensive. This process occurs through posts made by members and responses from othermembers in the community. These interactions reflect values of saving, efficiency, and efforts to maximize the value of each transaction. Therefore, the “Murah-Murah” community can be understood as a virtual space thatfacilitates the formation of a frugality culture through digital consumption practices and social interactions among its members.
Understanding Young Adults’ Mental Health Information-Seeking on Social Media: A Qualitative Exploration Augustin Mustika Chairil; Syifa Syarifah Alamiyah; Arina Himatul Husna
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2548

Abstract

Along with the rapid growth of social media, information related to mental health is increasingly presented in various forms of content. Social media has transformed into a medium that facilitates users, particularly young adults, in seeking mental health information. By using the concept of information search patterns, the algorithms and the role of social media as a platform, this article analyzes patterns of mental health information seeking among young adults and illustrates how they access social media. Through focus group discussions (FGDs) and in-depth interviews with health stakeholders, this article explores how young adults use social media to seek mental health information, which is largely driven by visually appealing content and often followed by self-diagnosis. Algorithms indirectly shape patterns of mental health content consumption, and content produced by government platforms frequently fails to appear within the algorithmic filters encountered by young adults. This condition poses a challenge for stakeholders in delivering digital literacy, particularly in mental health information content.
Co-Authors Adhara Suwanta Ahimsa Adi Wibowo Ali Haydar ALI HAYDAR Annisa Dwi Safitri Arina Himatul Husna Augustinus Cheasa Jossy Pratama Chilyatun Nisa Alifiul Anfi Dwi Masrina Dwimas Rina Elinawati Aisyah Farhan Aditya Danendra Gatutkoco Hangger Prebowo Wibisono Gusti Louisa Heidy Arviani Imam Wicaksono Krisna Rendi Awalludin Kusnarto Latif Ahmad Fauzan Laura, Oidhia Nabilah Puspita Ardhani Nacha Wahyu Micha Sitompul Ratih Pandu Mustikasari Royce Octa Biaggy Budiman Roziana Febrianita Salsabil Abi Rafdi Shafinaz Nafizhah Hardianti Syifa Syarifah Alamiyah Windri Saifudin Zainal Abidin Achmad