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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK
Augustin Mustika Chairil
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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PERSEPSI FOLLOWERS AKUN INSTAGRAM @WIRALAGABAE MENGENAI UNGGAHAN SUSTAINABLE FASHION Royce Octa Biaggy Budiman; Augustin Mustika Chairil
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 4 (2025): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i4.5693

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi followers akun Instagram @wiralagabae terhadap unggahan yang berkaitan dengan konsep sustainable fashion. Di tengah meningkatnya kesadaran lingkungan dan tren mode yang berkelanjutan, media sosial menjadi sarana penting dalam menyampaikan pesan dan edukasi kepada khalayak. Akun @wiralagabae sebagai salah satu platform yang mengangkat isu sustainable fashion memiliki peran dalam membentuk pandangan audiens terhadap gaya hidup ramah lingkungan dalam berpakaian. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data diperoleh melalui wawancara mendalam terhadap beberapa followers aktif serta observasi pada konten unggahan terkait. Hasil penelitian menunjukkan bahwa mayoritas followers memiliki persepsi positif terhadap kampanye sustainable fashion yang diunggah oleh akun @wiralagabae. Mereka menilai konten tersebut informatif, inspiratif, dan memotivasi untuk menerapkan gaya hidup berkelanjutan. Namun demikian, beberapa followers masih mengalami kebingungan terkait implementasi nyata dari konsep tersebut dalam kehidupan sehari-hari. Penelitian ini menyimpulkan bahwa media sosial, khususnya Instagram, dapat menjadi alat efektif dalam menyebarkan nilai-nilai keberlanjutan dalam dunia mode, asalkan disajikan secara konsisten dan edukatif.
The Virtual Identity of Play Together Players on Instagram: Identitas Virtual Pemain Play Together di Instagram Laura, Oidhia; Augustin Mustika Chairil
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v14i1.1861

Abstract

Perkembangan teknologi digital dan popularitas game online membuka peluang bagi generasi Z untuk membangun identitas virtual yang melampaui kehidupan nyata. Penelitian ini membahas bagaimana pemain game Play Together membentuk dan menampilkan identitas virtual mereka di Instagram dengan menggunakan teori identitas sosial, selective self-presentation, dan dengan konsep context collapse. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode etnografi virtual, melalui observasi partisipasi dan wawancara mendalam terhadap pemain Play Together generasi Z. Fokus penelitian ini adalah memahami cara pemain membangun, menegosiasikan, dan merepresentasikan identitas virtual di ruang digital. Serta faktor- faktor yang memengaruhinya. Hasil penelitian menunjukkan bahwa pemain secara aktif memilih aspek identitas yang ingin ditampilkan dan menyesuaikan dengan audiens beragam di Instagram, sekaligus mempertahankan ciri diri mereka di dunia nyata. Proses ini dipengaruhi oleh interaksi komunitas virtual, pengalaman pribadi, serta strategi menghadapi tumpang tindih audiens. Identitas virtual bagi generasi Z terbuktibersifat fleksibel, situasional, dan terhubung erat dengan interaksi sosial di dunia digital.
Managing Between Privacy and Sharing in Group Anti Pelakor Indonesia Augustin Mustika Chairil; Dwi Masrina
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1148

Abstract

Social behavioral change about privacy is phenomenon that we concern in internet user, especially in Anti Pelakor Indonesia (API) Facebook Group. This research studied about women managing private information in social media by observing how members of API Group interpreting of privacy and managing their privacy. This study focuses on the interactivity of members, the meaning of privacy, how manage privacy and what kind of factors make members choose to reveal their privacy in the group. Using a concept of privacy and theoretical approach to Communication Privacy Management (CPM), which is providing assumptions about the system to find out how humans balance decisions about reveal private information. Netnography method used to see virtual activities that occur in groups. The results of the study show that various factors influence the process of privacy disclosure. This research produces a description of how privacy management is carried out by the group members.
Pengemasan Pesan Pelestarian Kain Tradisional Indonesia di Media Sosial Instagram @Pemudaberkain Nabilah Puspita Ardhani; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5417

Abstract

                Social media, such as Instagram, has become an essential tool in raising awareness of social issues such as cultural preservation. The @pemudaberkain account is an initiative move that utilizes Instagram to reintroduce traditional Indonesian fabric into everyday life. The goal and focus of the @pemudaberkain account is to attract the interest of the younger generation in appreciating and using traditional Indonesian fabric. This study employs a qualitative content analysis method to examine how the preservation message is conveyed on the @pemudaberkain account during the period from November 2023 to July 2024. The findings show that @pemudaberkain utilizes various forms of content, including informative and persuasive messaging, to influence behavior change, encouraging audiences to adopt traditional fabrics both in formal occasions and casual styles. The @pemudaberkain account also collaborates with influence and external parties to expand its audience reach. Using the social marketing approach by Philip Kotler, @pemudaberkain aims to spread the idea of cultural preservation. Furthermore, @pemudaberkain has effectively used Instagram as a medium of cultural preservation, as evidenced by the positive audience responses, such as praise-filled comments, and audience’s behavior shift toward wearing traditional Indonesian fabrics as part of their everyday attire.
Implementasi IMC Model Dwi Sapta pada Merci Cafe dalam Industri Coffee Shop yang Kompetitif Chilyatun Nisa Alifiul Anfi; Augustin Mustika Chairil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6703

Abstract

Implementation of Integrated Marketing Communication (IMC) Dwi Sapta Model is applied by Merci Café in facing the increasingly competitive coffee shop industry, especially in the Sidoarjo area. IMC Model Dwi Sapta is an integrated marketing communication approach designed to deliver messages consistently through various communication channels. This model consists of three main stages, namely Discovery Circle, Intent Circle, and Strategy Circle. At the Discovery Circle stage, Merci Café uses analysis of the market, coffee consumption trends, and consumer behavior, with the aim of understanding the brand's position in the local market. Then at the Intent Circle stage focuses on identifying problems and brand advantages, which includes analyzing internal and external factors in influencing business performance. Furthermore, at the Strategy Circle stage, Merci Café designed a communication strategy by utilizing various channels, including advertising, events and experiences, public relations and publicity, word of mouth, and social media. This strategy is designed to increase awareness, strengthen customer loyalty, and create a unique experience for consumers so as to strengthen Merci Café's position in the competitive coffee shop industry. The research method used is descriptive qualitative with data collection techniques in the form of in-depth interviews, observation, and documentation analysis. The results showed that the implementation of the IMC Dwi Sapta Model can help Merci Café in strengthening its brand position in the market by using local trends and delivering effective messages to target audiences through effective communication strategies.
Co-Authors Ahimsa Adi Wibowo Ali Haydar Annisa Dwi Safitri Augustinus Cheasa Jossy Pratama Chilyatun Nisa Alifiul Anfi Dwi Masrina Dwimas Rina Elinawati Aisyah Farhan Aditya Danendra Heidy Arviani Krisna Rendi Awalludin Kusnarto Kusnarto Latif Ahmad Fauzan Laura, Oidhia Nabilah Puspita Ardhani Ratih Pandu Mustikasari Royce Octa Biaggy Budiman Roziana Febrianita Salsabil Abi Rafdi Windri Saifudin Zainal Abidin Achmad