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All Journal International Journal of Social Science and Business Jurnal Desain Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Mediakom : Jurnal Ilmu Komunikasi Padaringan : Jurnal Pendidikan Sosiologi Antropologi Jurnal Dakwah dan Komunikasi Science and Education Journal Jurnal Spektrum Komunikasi Jurnal PETISI (Pendidikan Teknologi Informasi)
Windri Saifudin
Communication Science Department, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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AKTIVASI DIGITAL RADIO SIARAN SEBAGAI UPAYA PERLUASAN AUDIENCE Windri Saifudin; Ade Kusuma; Farikha Rachmawati
Mediakom : Jurnal Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2022.v6i1.6676

Abstract

Era digital telah membawa perubahan besar, khususnya pada industri media. Era yang  ditandai dengan hadirnya internet sebagai perkembangan teknologi komunikasi digital yang  lebih canggih, dianggap memberi dampak pada berubahnya selera audience di industri  media konvensional. Masyarakat yang dulu mengandalkan media konvensional sebagai  medium utama mendapatkan informasi dan hiburan, kini telah bergeser pada internet.  Kondisi itu turut mempengaruhi pendapatan iklan yang terus merosot. Padahal, audience  dan iklan merupakan sumber pendapatan yang memiliki peranan vital dalam menjalankan  roda ekonomi dan bisnis pada industri media. Tantangan tersebut membawa para  pengelola industri media konvensional untuk terus berinovasi, dan mengembangkan  medianya sesuai dengan kemajuan teknologi dan tuntutan pasar atau khalayak. Penelitian  ini merupakan penelitian kualitatif deskriptif yang memfokuskan pada industri radio siaran.  Objek penelitian ini dilakukan pada Radio Suara Surabaya dan Prima Radio Surabaya,  yang mana kedua radio tersebut merupakan radio swasta di Surabaya dengan segmentasi  dewasa. Untuk mempertahankan eksistensinya di tengah tantangan media digital berbasis  internet, kedua radio tersebut mencoba untuk mengembangkan medianya dengan melakukan  konvergensi melalui media digital berbasis internet. Hasil penelitian ini melihat bagaimana  Radio Suara Surabaya dan Prima Radio Surabaya aktif menggunakan media digital sebagai  salah satu upaya untuk beradaptasi dengan kebutuhan konvergensi media dan memperluas  pasar audience.
The Role of Ulama in the Development Communication of the Family Planning Program Latif Ahmad Fauzan; Windri Saifudin; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.455

Abstract

One of the problems causing society's prosperity low level is the imbalance of population growth, economic growth, and health. BKKBN (National Family Planning Coordinating Board) has a role to measure and control the growth of Indonesia's population through the KB (The Family Planning Program). In Yogyakarta, especially in Wonokromo Village, Pleret, Bantul Regency, the implementation and socialization of KB program had some obstacles because most people thought that the program seemed to be contrary to the way of the Islamic rules. Therefore, the ulama have a crucial role in changing of community’s perspective on KB in the context of Islam. Based on the background of those problems, the researcher was interested in this topic of research to understand Ulama’s role for BKKBN and the community from communication science perspective, especially Development Communication. The qualitative descriptive method is the basic method in this research. The result of the research is that Ulama play an important role in the Interpersonal Communication process with the BKKBN, and play a major role in disseminating the family planning program to the Wonokromo Community. Ulama played a role in interpreting and communicating the Family Planning Program in accordance with the Islamic perspective, so that people can accept and implement the program.
Penerimaan Audiens Pria Terhadap Soft Masculinity Dalam Videoklip NCT Dream – Candy Jhosua Audison Siagian; Windri Saifudin
PADARINGAN (Jurnal Pendidikan Sosiologi Antropologi) Vol 7, No 01 (2025): PADARINGAN : Jurnal Pendidikan Sosiologi Antropologi
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/pn.v7i01.14273

Abstract

The concept of soft masculinity presents a new dimension of male masculinity with feminine characteristics, often associated with women. This research examines the phenomenon of soft masculinity in the music video Candy by NCT Dream. The music video represents a different concept of masculinity compared to traditional masculinity, showcasing male characters with delicate gestures and various attributes typically associated with women. For adherents of traditional masculinity, such as those in Indonesian society, this is often perceived as a violation of social norms. The Candy music video, as a medium of communication and entertainment, is considered capable of influencing the cognitive, affective, and behavioral aspects of society in accepting this unconventional portrayal of masculinity. Through a qualitative approach using Stuart Hall's reception analysis method, this study focuses on the reception of male NCT Dream fans toward this new cultural phenomenon. The findings indicate that informants who accept soft masculinity in their daily lives are influenced by their cultural and social environment, particularly regarding exposure to K-Pop culture. Meanwhile, rejection of the message adaptation is largely driven by the entrenched social norms within society, requiring men to negotiate the meaning of the message or even reject it outright
Strategi Portal Media Berita Online Beritajatim.com Dalam Memperluas Audiens Pelangi Nerisa Arfina; Windri Saifudin
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4586

Abstract

The high growth of internet usage has resulted in a shift in the way people access and consume news. This condition encourages competition between online media in capturing the attention and tastes of the audience. This study aims to analyze Beritajatim.com's strategy in expanding its audience reach amidst the dynamics of the digital media industry. The method used is descriptive qualitative with a SWOT and STPD analysis approach to identify internal and external factors that influence Beritajatim.com's position as a news portal. Data analysis techniques through interviews, observation and documentation. The results of the study revealed that audience expansion is an important strategic step for Beritajatim.com, due to the high level of competition, changes in reader tastes, audience fragmentation, and declining revenue. This encourages Beritajatim.com to implement a media convergence strategy as an adaptive step. This strategy is realized through podcast production, content variety, and content distribution across digital platforms to reach a wider audience.
Kuasa Patriarki dan Mitos Budaya Pada Desain Poster Film Yuni Ade Kusuma; Windri Saifudin; Muhammad Qodarul Fittron
Jurnal Desain Vol 10, No 1 (2022): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v10i1.13289

Abstract

Poster merupakan salah satu media promosi yang digunakan para pembuat film untuk mempromosikan karya film yang akan ataupun sedang dirilis. Pada sebuah poster terdapat elemen gambar dan teks, yang terdiri dari judul, sub judul, credit title dan simbol-simbol lainnya. Poster film Yuni, versi penayangan di bioskop, berhasil memenangkan kategori desain poster terpilih pada ajang penghargaan Piala Maya 10 yang diselenggarakan tahun 2021. Penelitian ini bertujuan untuk meneliti makna pesan yang ditampilkan poster film Yuni melalui pilihan warna, tipografi, foto dan keseimbangan layout. Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan pendekatan semiotika Charles Sanders Peirce yang mengacu pada teori segitiga makna. Peneliti menganalisis keterkaitan antara sign (tanda), object (objek), dan interpretant (interpretan). Hasil penelitian ini menjelaskan bahwa sebuah poster film digunakan untuk menarik perhatian dan memberikan petunjuk pada calon penonton tentang cerita yang akan ditampilkan pada sebuah film. Pada poster film Yuni, peneliti menemukan adanya petunjuk tentang sosok tokoh utama yang terbelenggu pada kuasa patriarki dan mitos budaya tradisional tentang perempuan Indonesia.
KidZania Surabaya Marketing Communication Strategy in Increasing the Number of Visitors Fatma Endah Cahyaningrum; Windri Saifudin
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i2.10899

Abstract

This study aims to determine how the marketing communication strategy used by KidZania Surabaya in increasing the number of visitors. The competitive artificial tourism industry makes companies compete to win the hearts of their consumers. This makes marketing communication strategies important to increase sales for KidZania Surabaya. This research method uses a qualitative approach, while data collection techniques are obtained through in-depth interviews, observation and documentation. The results of the study show that KidZania Surabaya has implemented various marketing communication strategies to increase the number of visitors. Some strategies used include the use of conventional and digital media as a means of promotion and publication. In addition, KidZania Surabaya also collaborates with various parties such as educational institutions and the government in the form of events that can increase public brand awareness and influence their interests and actions in buying tickets. Not only that, KidZania Surabaya also collaborates with various other companies to offer price promotions so that they can stimulate consumer purchases. The implementation of an integrated and innovative marketing communication strategy makes KidZania Surabaya able to compete with the predetermined segmentation.
Multidimensional Analysis of Hashtag-Driven Conversations: Detecting Hybrid Discourse Patterns in the #KaburAjaDulu Twitter Campaign Andri Fauzan Adziima; Wahyu SJ Saputra; Windri Saifudin; Meisya Vira Amelia; Alumdadini Bilqis Lanisari
International Journal of Social Science and Business Vol. 10 No. 1 (2026): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v10i1.105807

Abstract

This study investigated the multidimensional dynamics of the Indonesian hashtag #KaburAjaDulu on Twitter (X) between April and July 2025. By integrating sentiment analysis, social network analysis (SNA), and topic modeling, the research developed a framework to distinguish organic grassroots discourse from coordinated non-organic amplification, often associated with "buzzer" activity. Findings revealed that conversation volume peaked in May and July 2025, largely dominated by positive sentiment. The SNA identified a complex network structure that was simultaneously decentralized and characterized by dense clusters indicative of coordinated behavior. Key actors with high centrality scores functioned as both popular figures and essential information bridges. Topic modeling indicated that positive discourse centered on humor, personal success, and lighthearted narratives, while negative sentiment consistently aligned with themes of national skepticism and career frustration. The integration of these methodologies demonstrated that the #KaburAjaDulu phenomenon was shaped by a multifaceted interplay of trending narratives and influential actors. The study concluded by providing a practical analytical framework for social media and policy research, enabling stakeholders to monitor public discourse and map influential actors to inform evidence-based responses to emerging societal issues.
Persepsi Pengguna Aplikasi Onears sebagai Media Konvergensi Mercury Media Group Dicky Friardani Januar Syah Muhammadin; Windri Saifudin
JURNAL PETISI (Pendidikan Teknologi Informasi) Vol. 7 No. 2 (2026): JURNAL PETISI (Pendidikan Teknologi Informasi)
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpetisi.v7i2.4411

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi pengguna terhadap aplikasi Onears sebagai media konvergensi Mercury Media Group dengan meninjau keterkaitannya dengan desain antarmuka (UI/UX). Penelitian ini dilatarbelakangi oleh rendahnya jumlah unduhan serta tidak berlanjutnya konten on-demand pada Onears, meskipun aplikasi tersebut menjadi bagian penting dari strategi digital Mercury Media Group. Menggunakan pendekatan kualitatif dengan studi kasus dan paradigma interpretif, data dikumpulkan melalui observasi, wawancara mendalam, usability testing dengan teknik think aloud, serta dokumentasi. Hasil penelitian menunjukkan bahwa pengguna baru menilai tampilan Onears kurang jelas dari sisi hirarki visual, ikon, warna, dan petunjuk navigasi, sehingga menghambat learnability dan efficiency dalam proses penggunaan awal. Pengguna lama cenderung berfokus pada fitur Live Radio karena dipengaruhi pengalaman masa lalu dan kebiasaan mendengarkan radio konvensional. Selain itu, ditemukan beberapa bugs serta lemahnya affordance dan konsistensi visual yang berdampak pada persepsi keandalan aplikasi. Temuan ini menegaskan bahwa implementasi konvergensi media melalui Onears belum berjalan optimal, baik dari sisi tampilan antarmuka maupun pembaruan konten. Penelitian ini diharapkan dapat menjadi masukan bagi Mercury Media Group dalam meningkatkan kualitas desain aplikasi, sekaligus menjadi rujukan bagi penelitian terkait konvergensi media dan pengalaman pengguna pada platform radio digital.
Diskursus Pelecehan Seksual Di Pondok Pesantren Dalam Film Wahyu: Analisis Wacana Kritis Aulia Shifa Azzahra; Windri Saifudin
Science and Education Journal (SICEDU) Vol 5 No 3 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i3.941

Abstract

Penelitian ini berfokus pada bagaimana wacana pelecehan seksual di pondok pesantren dikonstruksi dalam film Wahyu. Film menjadi salah satu media yang tidak hanya berfungsi sebagai hiburan, tetapi juga berperan aktif dalam mengonstruksi wacana sosial melalui pilihan narasi, dialog, dan visual yang ditampilkan. Film Wahyu menarik untuk dikaji karena mengangkat isu pelecehan seksual yang terjadi di lingkungan pondok pesantren, sebuah latar yang selama ini identik dengan citra religius dan otoritas moral. Penelitian ini bertujuan untuk mengetahui bagaimana wacana pelecehan seksual di lingkungan pondok pesantren dikonstruksi dalam film Wahyu berdasarkan pendekatan Analisis Wacana Kritis Norman Fairclough. Penelitian ini menggunakan paradigma kritis dengan metode kualitatif dan jenis penelitian deskriptif, dengan menganalisis tiga dimensi wacana Fairclough. Hasil penelitian menunjukkan bahwa wacana pelecehan seksual di Pondok Pesantren menunjukkan bahwa Pondok Pesantren sebagai institusi dengan otoritas moral yang kuat sekaligus sebagai ruang yang menciptakan celah bagi terjadinya dan tersembunyinya pelecehan seksual.
Co-Authors Ade Kusuma Alumdadini Bilqis Lanisari Andri Fauzan Adziima Augustin Mustika Chairil Aulia Shifa Azzahra Dicky Friardani Januar Syah Muhammadin Didiek Tranggono Dwi Wahyuningtyas Farikha Rachmawati Fatma Endah Cahyaningrum Jhosua Audison Siagian Kusuma, Ade Latif Ahmad Fauzan Meisya Vira Amelia Muhammad Qodarul Fittron Pelangi Nerisa Arfina Wahyu SJ Saputra