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All Journal Mediakom : Jurnal Ilmu Komunikasi Padaringan : Jurnal Pendidikan Sosiologi Antropologi Jurnal Spektrum Komunikasi
Windri Saifudin
Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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AKTIVASI DIGITAL RADIO SIARAN SEBAGAI UPAYA PERLUASAN AUDIENCE Windri Saifudin; Ade Kusuma; Farikha Rachmawati
Mediakom : Jurnal Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2022.v6i1.6676

Abstract

Era digital telah membawa perubahan besar, khususnya pada industri media. Era yang  ditandai dengan hadirnya internet sebagai perkembangan teknologi komunikasi digital yang  lebih canggih, dianggap memberi dampak pada berubahnya selera audience di industri  media konvensional. Masyarakat yang dulu mengandalkan media konvensional sebagai  medium utama mendapatkan informasi dan hiburan, kini telah bergeser pada internet.  Kondisi itu turut mempengaruhi pendapatan iklan yang terus merosot. Padahal, audience  dan iklan merupakan sumber pendapatan yang memiliki peranan vital dalam menjalankan  roda ekonomi dan bisnis pada industri media. Tantangan tersebut membawa para  pengelola industri media konvensional untuk terus berinovasi, dan mengembangkan  medianya sesuai dengan kemajuan teknologi dan tuntutan pasar atau khalayak. Penelitian  ini merupakan penelitian kualitatif deskriptif yang memfokuskan pada industri radio siaran.  Objek penelitian ini dilakukan pada Radio Suara Surabaya dan Prima Radio Surabaya,  yang mana kedua radio tersebut merupakan radio swasta di Surabaya dengan segmentasi  dewasa. Untuk mempertahankan eksistensinya di tengah tantangan media digital berbasis  internet, kedua radio tersebut mencoba untuk mengembangkan medianya dengan melakukan  konvergensi melalui media digital berbasis internet. Hasil penelitian ini melihat bagaimana  Radio Suara Surabaya dan Prima Radio Surabaya aktif menggunakan media digital sebagai  salah satu upaya untuk beradaptasi dengan kebutuhan konvergensi media dan memperluas  pasar audience.
The Role of Ulama in the Development Communication of the Family Planning Program Latif Ahmad Fauzan; Windri Saifudin; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.455

Abstract

One of the problems causing society's prosperity low level is the imbalance of population growth, economic growth, and health. BKKBN (National Family Planning Coordinating Board) has a role to measure and control the growth of Indonesia's population through the KB (The Family Planning Program). In Yogyakarta, especially in Wonokromo Village, Pleret, Bantul Regency, the implementation and socialization of KB program had some obstacles because most people thought that the program seemed to be contrary to the way of the Islamic rules. Therefore, the ulama have a crucial role in changing of community’s perspective on KB in the context of Islam. Based on the background of those problems, the researcher was interested in this topic of research to understand Ulama’s role for BKKBN and the community from communication science perspective, especially Development Communication. The qualitative descriptive method is the basic method in this research. The result of the research is that Ulama play an important role in the Interpersonal Communication process with the BKKBN, and play a major role in disseminating the family planning program to the Wonokromo Community. Ulama played a role in interpreting and communicating the Family Planning Program in accordance with the Islamic perspective, so that people can accept and implement the program.
Penerimaan Audiens Pria Terhadap Soft Masculinity Dalam Videoklip NCT Dream – Candy Jhosua Audison Siagian; Windri Saifudin
PADARINGAN (Jurnal Pendidikan Sosiologi Antropologi) Vol 7, No 01 (2025): PADARINGAN : Jurnal Pendidikan Sosiologi Antropologi
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/pn.v7i01.14273

Abstract

The concept of soft masculinity presents a new dimension of male masculinity with feminine characteristics, often associated with women. This research examines the phenomenon of soft masculinity in the music video Candy by NCT Dream. The music video represents a different concept of masculinity compared to traditional masculinity, showcasing male characters with delicate gestures and various attributes typically associated with women. For adherents of traditional masculinity, such as those in Indonesian society, this is often perceived as a violation of social norms. The Candy music video, as a medium of communication and entertainment, is considered capable of influencing the cognitive, affective, and behavioral aspects of society in accepting this unconventional portrayal of masculinity. Through a qualitative approach using Stuart Hall's reception analysis method, this study focuses on the reception of male NCT Dream fans toward this new cultural phenomenon. The findings indicate that informants who accept soft masculinity in their daily lives are influenced by their cultural and social environment, particularly regarding exposure to K-Pop culture. Meanwhile, rejection of the message adaptation is largely driven by the entrenched social norms within society, requiring men to negotiate the meaning of the message or even reject it outright
Co-Authors Augustin Mustika Chairil Didiek Tranggono Dwi Wahyuningtyas Farikha Rachmawati Jhosua Audison Siagian Kusuma, Ade Latif Ahmad Fauzan