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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi Pendidikan dan Pembelajaran Social, Humanities, and Educational Studies (SHEs): Conference Series International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Sarsono Sarsono
UNIVERSITAS ISLAM BATIK SURAKARTA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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EMPLOYEE PERFORMANCE VIEWED FROM WORK DISCIPLINE, ORGANIZATIONAL CULTURE, AND COMMUNICATION (STUDY OF SOCIAL SERVICES IN WONOGIRI DISTRICT) Tejo Santoso; Sarsono Sarsono; Istiqomah Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9432

Abstract

To find out the quality of employees at the Social Service in Wonogiri, the aspects used by researchers are by looking at work discipline, organizational culture, and communication. Quantitative method used in this research. Total population of 35 people. The sample used by all employees because it uses a saturated sample. This study uses SPSS assistance with data analysis techniques using instrument tests, normality tests, multicollinearity tests, heteroscedasticity, multiple linear regression analysis, t tests, F tests and tests of the coefficient of determination. First hypothesis (H1), it is concluded that discipline in work has a considerable influence on increasing the quality of human resources, with a significance of 2.236, organizational culture (H2) influences performance improvement. Communication (H3) in this study has the highest influence compared to the two previous variables with a resulting significance value of 3.302. Furthermore, testing simultaneously showed that all variables had a fairly high impact on improving the quality of human resources at the Wonogiri District Social Service.
LOYALITAS PELANGGAN EMINA COSMETICS DITINJAU DARI BRAND TRUST, BRAND IMAGE, DAN KUALITAS PRODUK (STUDI PADA EMINA GIRL GANG AMBASSADOR) Peni Febrianita Meliana; Sarsono Sarsono; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14760

Abstract

This research seeks to assess (1) how Brand Trust effects customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (2) how Brand Image influences customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (3) how Product Quality influences customer loyalty Emina Cosmetics products to the Emina Girl Gang Ambassador. A quantitative descriptive design was used for this research. The population was taken from Emina Girl Gang Ambassador batch 6, with a Sampel size of 75 respondents. A questionnaire is used in this study, with statistical methods for data analysis such as Coefficient of Determination, multiple linearoregression, t test, and F test. The results indicate that Brand Trust exerts a positive and significant impact on customer Loyalty to Emina Girl Gang Ambassador. Product quality has a positive and significant effect on customer loyalty to Emina Girl Gang Ambassador. Keywords : CustomerQLoyalty, Brand Trust, Brand Image, Product Quality.
KEPUTUSAN PEMBELIAN NAAVAGREEN NATURAL SKINCARE DITINJAU DARI STORE ATMOSPHERE , BRAND AMBASSADOR DAN KUALITAS PELAYANAN ( Studi Pada Pelanggan Naavagreen Natural Skincare Cabang Kartasura ) Eni Lestari; Sarsono Sarsono; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8445

Abstract

This study aims to determine the effect of store atmosphere, brand ambassadors and service quality on purchasing decisions at the Naavagreen Beauty Clinic, Kartasura Branch. Quantitative approach used in this research. The population in this study is Naavagreen Natural Skincare customers who have purchased products and used treatment services at the Naavagreen Clinic at least 2 times. The population in this study is not known with certainty. The sample in this study was 100 respondents, and the sampling technique used was purposive sampling. With the help of SPSS statistics 25, data analysis in this study included classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear analysis, model feasibility test (F test), t test and coefficient of determination (R2). The results of this study show that partially the store atmosphere, brand ambassador and service quality have a positive and significant effect on purchasing decisions, whereas in the t test brand ambassadors do not have a significant effect on purchasing decisions. Store atmosphere has a positive and significant effect on purchasing decisions, and service quality has a positive and significant effect on purchasing decisions Keywords : Purchase decision, store atmosphere, brand ambassador and service quality
Kepuasan Konsumen Ditinjau dari Kualitas Layanan, Persepsi Harga, dan Fasilitas Pada Kedai Heika Kopi Sukoharjo Linda Ambar Muktitri; Istiatin Istiatin; Sarsono Sarsono
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.98460

Abstract

Tujuan peneliitian ini untuk menganalisa pengaruh Kualitas Layanan, PersepsiHarga dan Fasilitas terhadap Kepuasan Konsumen PadaKedai Heika Kopi Sukoharjo. Penelitianini berlandaskan pendekatan kuantitatif deskriptif. Jumlah populasi 9.100 konsumen. Sampel yang diambil 100responden, Pemilihan sampel menggunakan nonprobability sampling dengan pendekatan sampling insidental. Data diperoleh dengan cara penyebaran kuesiioner. Uji F, uji t, regresii llinear berganda dan koefisien determiinasi (R2) digunakan dalam analisis data. Hasil data menunjukkan bahwa kualitas layanan dan fasilitas berrpengaruh secarapositif dan signiifikan terrhadap kepuasan konsumenn pada Kedai Heikaa Kopi Sukohaarjo, sedangkan persepsi harga tidak berpengaaruh positif dan signifikaan terhadap kepuasan konsumen pada Keedai Heika Kopii Sukoharjo. 
Co-Authors Alvina Della Puspita Bagus Kuncoro Adi Bambang Mursito Chatarina Yuli Astuti Dinda Dinda Eni Lestari Eny Kustiyah Femmy Silaswaty Faried Fithri Setya Marwati Fithri Setya Mawarti Ida Aryati Istiatin Istiatin Istiqomah Istiqomah Kartika Hendra Ts Linda Ambar Muktitri Muhammad Irvan Peni Febrianita Meliana Raisa Aribatul Hamidah Ratna Ratna Raymond Raymond Silviana Fransiska Anggreini Siti Maryam Sri Hartono Sujianata Sujianata Tejo Santoso Vidya Dara Oktavia Wahyu Indriyani Wanda Anggi Saputro Winda Rohmawati Yoga Yoga Yogi Ageng Wiratri Yosika Wahyu Solikah