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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Signal Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Psikologi Asian Journal of Social and Humanities Greenation International Journal of Economics and Accounting
Farida Nurfalah
Universitas Swadaya Gunung Jati
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Journal of Social Science

 1 
Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar Esa Astrid Rhaisa; Nur Elisa; Farida Nurfalah; Welly Wihayati
Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i4.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Anindita Nirmala Dewi Ayu Barokah Bintang Amalia Dea Refani Sapitri Deana Ermania Rahutami Desak Nyoman Intan Dian Andriany Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Farras, Muhammad Farras Firmansyah Fatin Afiati Lasmiandari Fida Kamal Fadhillah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ilham Baihaqi Inanah Inanah Isma Qonaah Jamilah Ahmad Komalasari Komalasari Lili Yani M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miastuti Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Muhamad Ardan Anuggerah Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Novi Anggraeni Nur Elisa Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Rahmat Hidayat Rena Regita Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Shofy Amalia Silvi Riani Siti Khumayah Sri Wulandari Sri Wulandari Sri Wulandari SRI WULANDARI Syaifah Nazlah Tegar Wicaksono Tri Banaty Umi Umayah Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yusuf Alfiansyah Zahra Rahmadenia Zahra Rahmadenia