Article Per Year (5 Year)
p-Index From 2021 - 2026
5.123
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Signal Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Psikologi Asian Journal of Social and Humanities Greenation International Journal of Economics and Accounting
Farida Nurfalah
Universitas Swadaya Gunung Jati
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Salus Publica

 1 
The Role of Food Vlogger @Gilangaditja in Encouraging Consumers to Buy Products Muhammad Septian Nurrizal; M. Aurel Saputra Yudha; Farida Nurfalah; Abdul Jalil Hermawan
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.450

Abstract

The development of digital technology and the popularity of video sharing platforms such as YouTube, TikTok, and Instagram have encouraged the emergence of food vloggers as influential figures in the culinary world. This study aims to analyze the role of food vlogger @gilangaditja to invite consumers to buy products on the Instagram platform, especially in the Cirebon area. Using a case study-based qualitative approach, data was collected through observation of Instagram content and analyzed by applying the theory of source credibility proposed by Hovland, Janis, and Kelley, as well as the theory of content marketing and consumer behavior. The research revealed that @gilangaditja succeeded in building an image through competence, trustworthiness, and personal appeal. The content produced is informative, interesting, and emotional, thus creating a strong persuasive influence on the audience. The high level of intensive interaction and testimonials from followers shows that food vloggers can act as significant content creators to encourage consumers to buy products. These findings suggest that culinary industry players can utilize collaboration with food vloggers as an important element in an effective digital marketing strategy.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Anindita Nirmala Dewi Ayu Barokah Bintang Amalia Dea Refani Sapitri Deana Ermania Rahutami Desak Nyoman Intan Dian Andriany Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Farras, Muhammad Farras Firmansyah Fatin Afiati Lasmiandari Fida Kamal Fadhillah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ilham Baihaqi Inanah Inanah Isma Qonaah Jamilah Ahmad Komalasari Komalasari Lili Yani M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miastuti Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Muhamad Ardan Anuggerah Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Novi Anggraeni Nur Elisa Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Rahmat Hidayat Rena Regita Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Shofy Amalia Silvi Riani Siti Khumayah Sri Wulandari SRI WULANDARI Sri Wulandari Sri Wulandari Syaifah Nazlah Tegar Wicaksono Tri Banaty Umi Umayah Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yusuf Alfiansyah Zahra Rahmadenia Zahra Rahmadenia