Claim Missing Document
Check
Articles

EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
UPAYA PENANAMAN NILAI KEWIRAUSAHAAN BERANI MENGAMBIL RESIKO MELALUI PEMBELAJARAN BERBASIS BUSINESS PLAN PADA SISWA SMK Shodiqin, Shodiqin; Slamet, Achmad; Kardoyo, Kardoyo
Journal of Economic Education Vol 6 No 1 (2017): June 2017
Publisher : Journal of Economic Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v6i1.14698

Abstract

Nilai kewirausahaan merupakan karakter yang sangat penting untuk dikembangkan di sekolah. Penelitian ini bertujuan untuk menganalisis upaya guru menanamkan nilai kewirausahaan berani mengambil resiko dengan pembelajaran berbasis business plan pada siswa SMK dengan menggunakan pendekatan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pelaksanaan pembelajaran menggunakan pendekatan saintifik. Guru menugaskan peserta didik untuk memperoleh informasi melalui observasi pada suatu perusahaan dan kemudian menyusun idenya menjadi business plan. Penekanan masih pada sikap mau menerima, merespon dan menghargai nilai berani mengambil resiko, sedangkan sikap mau menghayati dan mengamalkan belum dilakukan. Evaluasi dilakukan terhadap proses dan hasil pembelajaran. Guru telah menyusun perencanaan, pelaksanaan dan penilaian secara baik dan peserta didik secara antusias memperoleh pendidikan yang bermakna.
Analisis Optimasi Persediaan Bahan Baku dengan Menggunakan Metode Economic Order Quantity pada CV Tenun/ ATBM Rimatex Kabupaten Pemalang. Andini, Wienda Velly; Slamet, Achmad
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7901

Abstract

Inventories of raw materials on this research used EOQ (Economic Order Quantity) method which purpose to analysis and describe inventories of raw materials rayon thread at CV. Tenun Gayor/ATBM Rimatex which is required to achieve optimum result. This research is a quantitative research. Object this research uses EOQ method coverting, safety stock, reorder point, and total inventory cost. The result that there was an optimum purchasing number using EOQ on the thread in 2014 for about 8.721 Kg with 10-times, the safety stock 918 Kg, the reorder point 1.477,62 Kg, and total inventory cost Rp.32.032.628,36.
THE DEVELOPMENT OF PERFORMANCE-BASED HIGH SCHOOL FINANCING MANAGEMENT MODEL OF SENIOR-HIGH SCHOOLS IN PEMALANG REGENCY Cheristiyanto, Cheristiyanto; Sugiyo, Sugiyo; Slamet, Achmad; Hardyanto, Wahyu
The Journal of Educational Development Vol 5 No 1 (2017): February 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i1.12991

Abstract

Three main resources of school financial management problem in Indonesia are (a) the low transparency and accountability (b) the inappropriate standard operating procedures (SOP), and (c) the inappropriate operational fund calculating system. This research aims to develop the school financial management system. This is a research and development (R&D) which implemented three main steps, i.e. (a) describing the school financial management system, (b) developing a model, and (c) validating the model. The subjects of the study were two state senior high schools in Pemalang regency. There are three main results of this research. They are the real description of the school financial management system, the model or SOP for financial management, and the model for calculating the school operational fund. After being validated, the models were proven effective.
Developing an E-Module-Based Classroom Action Research Training Model Sadimin, Sadimin; Hardyanto, Wahyu; Slamet, Achmad
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18123

Abstract

The problem in this research is that the teachers have not carried out any independent action research to improve the learning quality and promotion. The purpose of this research is to analyze the actual model of classroom action research training for senior high school (SMA) teachers that have been carried out for years, to analyze the hypothetical model of an E-Module-based classroom action research training for high school teachers, and to analyze the final model of the E-Module-based classroom action research (CAR) training for SMA teachers. The method used in this study was research and development. The data were collected using interviews, documentation, observation, questionnaire, and test. The research results indicate that the final model of the E-Module-based classroom action research training is highly effective. The results of the extended trial show that the E-Module-based classroom action research training is able to properly facilitate teachers to implement and write a CAR research report independently and easily. E-Module-based CAR training assists teachers in understanding the CAR. This is understandable because E-Module-based CAR can be accessed anywhere and anytime through the Internet. The conclusion of this research is that E-Module-based CAR training makes it easy for teachers to conduct classroom action research because participants can access the E-Module via the browser.
Faktor-faktor yang Mempengaruhi Kepuasan Konsumen di Rocket Chicken Purbalingga Liyundira, Liyundira; Slamet, Achmad
Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i3.5577

Abstract

Tujuan penelitian ini untuk menjelaskan pengaruh store layout, harga, lokasi, dan promosi terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah seluruh konsumen Rocket Chicken Purbalingga. Pengambilan sampel dengan menggunakan teknik accidental sampling sejumlah 100 responden. Metode pengumpulan data yang digunakan metode studi kepustakaan dan metode kuesioner. Pengujian instrumen dilakukan dengan uji validitas dan uji reliabilitas, Metode analisis dalam penelitian ini menggunakan analisis regresi berganda dengan program SPSS 21.0 for Windows. Hasil uji secara parsial diperoleh t hitung untuk variabel kualitas store layout 5,866 dengan signifikansi 0,000, untuk variabel harga diperoleh t hitung sebesar 3,750 dengan signifikansi 0,000 untuk variabel lokasi diperoleh t hitung sebesar 2,175 dengan signifikansi 0,032 dan untuk variabel promosi diperoleh t hitung sebesar 1,669 dengan signifikansi 0,098. Simpulannya secara simultan store layout, harga, lokasi, dan promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara parsial store layout, harga, dan lokasi berpengaruh signifikan terhadap kepuasan konsumen sementara variabel promosi berpengaruh namun tidak signifikan terhadap kepuasan konsumen. Mengingat store layout, harga, lokasi memiliki pengaruh positif dan signifikan pada Rocket Chicken Purbalingga, sebaiknya manajemen perusahaan memperhatikan variabel tersebut guna mempertahankan konsumen.
Analisis Pengendalian Pesediaan Bahan Baku dengan Menggunakan Metode Economic Order Quantity (EOQ) pada Perusahaan Roti Bonansa fajrin, Eldwidho hanarista; Slamet, Achmad
Management Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i4.9944

Abstract

ABSTRACT   Fajrin, Eldwidho Hanarista. 2015. â€œAnalisis Pengendalian Persediaan Bahan Baku Dengan Menggunakan Metode Economic Order Quantity (EOQ) Pada Perusahaan Roti Bonansa”. Manajemen Keuangan. Fakultas Ekonomi. Universitas Negeri Semarang. Pembimbing Prof. Dr. H. Achmad Slamet, M.Si Key Word : Economic Order Quantity (EOQ), Raw Material Supply, Safety Stock (SS), Reorder Point (ROP), Total Inventory Cost (TIC) Optimal of raw material supply is an important factor in the fluency of the production process in a company. These raw materials can be controlled by using certain methods, one of that is a  Economic Order Quantity (EOQ) method which has a better level of calculation accuracy than conventional methods. This study is quantitative research, which has a goal to examine more deeply about the use of methods  Economic Order Quantity (EOQ) in the control of raw materials companies Bread bonanza. The object of this study is the number of purchases, the amount of inventories, amount of usage of raw materials used in production, as well as a booking fee and the cost of storage of raw materials. The result showed the optimal inventory of raw flour materials using EOQ method is 3009kg with a frequency of purchase as 30 times, safety stock is 504kg and ROP done at the time the raw material warehouse at 1188kg and TIC Rp 12,559,196.00. Optimal supplies of sugar with EOQ method is  1244 kg, with a frequency of purchase as 20 times, safety stock is 412 kg and ROP should be done at the time the raw material warehouse is 578kg while the TIC Rp3.461.934,00. Conclusions from this research is the calculation method of EOQ in counting raw materials wheat flour and sugar more efficiently than with conventional methods. This can be prove from the results of the comparison TIC more efficient use EOQ method to save costs and is able to increase profits. Suggestions for management of Bonansa company is to use EOQ method in process of controlling raw materials companies.
Analisis Kinerja Manajemen Rumah Sakit Umum Bina Kasih Ambarawa dengan Pendekatan Balanced Scorecard Hartuti, Erni Muji; Slamet, Achmad
Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i4.15995

Abstract

Tujuan penelitian ini adalah untuk  mendeskripsikan dan menganalisis kinerja manajemen RSU Bina Kasih Ambarawa dengan pendekatan Balanced Scorecard. Metode pengumpulan data yang digunakan adalah dokumentasi dan wawancara. Metode analisis data yaitu analisis deskriptif. Pengukuran kinerja melibatkan empat perspektif, yaitu: keuangan, pelanggan, proses bisnis internal, dan pembelajaran dan pertumbuhan. Berdasarkan hasil penelitian, kinerja pada perspektif keuangan dinilai baik dengan menciptakan nilai tambah bagi pemilik modal. Kinerja perspektif pelanggan dinilai cukup baik. Berdasarkan perspektif  proses bisnis internal, kinerja dinilai baik. Tingkat pelatihan karyawan dari perspektif pembelajaran dan pertumbuhan rendah, dan retensi karyawan dinilai  cukup baik.  
Community Rituals in Facing Volcanic Eruption Threat in Java Permana, Septian Aji; Liernoor, Dewi; Slamet, Achmad; Juhadi, Juhadi
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 9, No 1 (2017): Komunitas, March 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v9i1.7069

Abstract

This research aims to explore the kinds of rituals done by the society in around Merapi mountain facing volcanic mountain eruption threat in Cangkringan and find educational meaning in the ritual. This research uses qualitative approach, phenomenology. Research informants are Cangkringan society, Merapi mountain caretaker, and Cangkringan figures.  Data collecting technique are participant observation; the researcher involved directly in the ritual. Data then analyzed by using domain, taxonomic, componential, and cultural theme. Research result shows that Cangkringan society in facing Merapi mountain eruption threat is still traditionally by labuhan ritual , laku topo bisu ritual, and sedekah Gunung ritual. These rituals are representation of educational values and local wisdom whose most fundamental objectives are to maintain nature, the values of togetherness, in order and respect to achieve outer and inner harmony.
Developing a Multicultural-Based Sociology Instructional Training Management Model to Improve the Teachers’ Professional Competence in Semarang City Rochana, Totok; Rachman, Maman; Slamet, Achmad; Rifai, Achmad
The Journal of Educational Development Vol 6 No 3 (2018): October 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v6i3.24283

Abstract

The background of this study is that (1) the characteristics of sociology as subject suggest the need for multicultural-based instruction; (2) teachers have never participated in multicultural-based sociology instructional training; (3) there has not been any multicultural-based sociology instructional training management model. The objectives of this study are (1) to describe the current sociology teacher training management model; (2) to design the development of a multicultural-based sociology instructional training management model; (3) to describe the final form of the multicultural-based sociology instructional training management model. This study employed Research and Development (R & D) approach. Data were collected through interviews, closed and open questionnaires, and documentation studies. The data were then analyzed using descriptive percentages, mean analysis, and qualitative analysis techniques. The results show that (1) the current sociology teacher training management model includes four management functions: training of planning, training of organization, training of implementation, and training of evaluation; (2) the development of a multicultural-based sociology training management model includes three management functions: training of planning, training of implementation, and training of evaluation; (3) the final model of multicultural-based sociology instructional training management includes three management functions: training of planning, training of implementation, and training of evaluation. The conclusion is that the final model of the multicultural-based sociology instructional training management is effectively applied to the sociology teacher.