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Peran Digital Marketing sebagai Upaya Peningkatan Omset Penjualan Bagi Klaster UMKM di Kota Semarang Hapsoro, Bayu Bagas; Palupiningdyah, Palupiningdyah; Slamet, Achmad
Jurnal Abdimas Vol 23, No 2 (2019): December
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M), Universitas Negeri Semarang

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Peranan Usaha Mikro, Kecil dan Menengah (UMKM) tidak dapat dipisahkan dari upaya para Stakeholder terkait untuk mewujudkan pertumbuhan sekaligus mengangkat kesejahteraan para pelaku UMKM. Salah satu indikator meningkatnya kesejahteraan pelaku UMKM, adalah dengan meningkatnya omset penjualan. Kondisi ini diharapkan dapat tercapai, dengan memaksimalkan strategi pemasaran digital, yang di-desain khusus untuk para pelaku UMKM di Kota Semarang. Hal ini menjadi penting, karena percepatan teknologi yang bergerak sangat cepat, menyebabkan perubahan perilaku konsumen dalam memilih dan melakukan transaksi jual beli. Situasi inilah yang mendorong UMKM harus mampu berbenah dan melakukan inovasi, untuk tidak hanya sekedar bertahan, tetapi juga mampu menikmati keuntungan finansial dari perubahan teknologi yang terjadi saat ini. 
Pengaruh Keefektifan Pembelajaran Pelatihan dan Kualitas Layanan Terhadap Citra Balai Diklat Keagamaan Semarang Masruroh, Luluk; Slamet, Achmad; Khafid, Muhammad
Educational Management Vol 6 No 2 (2017): December 2017
Publisher : Educational Management

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Citra merupakan salah satu harta yang bernilai tinggi bagi suatu lembaga, sehingga penting untuk mengetahui faktor yang mempengaruhi citra lembaga. Penelitian ini bertujuan untuk mengetahui pengaruh keefektifan pembelajaran selama pelatihan, kualitas layanan, dan kepuasan peserta terhadap citra Balai Diklat Keagamaan Semarang baik secara langsung maupun tidak langsung. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal. Hasil penelitian menunjukkan (1) secara langsung kepuasan peserta tidak dipengaruhi oleh keefektifan pembelajaran selama pelatihan, (2) terdapat pengaruh langsung kualitas layanan terhadap kepuasan peserta, (3) terdapat pengaruh langsung keefektifan pembelajaran selama pelatihan terhadap citra, (4) terdapat pengaruh langsung kualitas layanan terhadap citra, (5) terdapat pengaruh langsung kepuasan peserta terhadap citra, (6) tidak terdapat pengaruh secara tidak langsung keefektifan pembelajaran selama pelatihan terhadap citra melalui kepuasan peserta dikarenakan hasil direct effect lebih besar daripada indirect effect, dan (7) tidak terdapat pengaruh secara tidak langsung kualitas layanan terhadap citra melalui kepuasan peserta dikarenakan hasil direct effect lebih besar daripada indirect effect. Semakin tinggi keefektifan pembelajaran selama pelatihan dan kualitas layanan yang diberikan maka kepuasan yang dirasakan juga akan tinggi dan membentuk citra yang tinggi. Image is one of the high value treasures for an institution, so it is important to know the factors that affect the image of the institution. This study aims to determine the effect of learning effectiveness during training, service quality, and participants' satisfaction on the image of Balai Diklat Keagamaan Semarang either directly or indirectly. This research uses a quantitative approach with causal design. The result of the research shows that (1) the participant's satisfaction is not directly influenced by the effectiveness of the learning during the training, (2) there is direct influence of the service quality to the participant's satisfaction, (3) there is a direct effect of learning effectiveness during the training on image, (6) there is no indirect influence of learning effectiveness during training on image through participant's satisfaction because result direct effect is greater than indirect effect, and (7) there is no indirect influence of service quality to image through participant's satisfaction because result of direct effect is bigger than indirect effect. The higher the effectiveness of learning during the training and the quality of service provided, the higher the perceived satisfaction and image form a high.
The Improvement of Management Model Learning Islamic Education (PAI) Based on Scientific Approach Muntari, Witi Muntari; Slamet, Achmad; Subagyo, Subagyo
Educational Management Vol 7 No 1 (2018): June 2018
Publisher : Educational Management

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Muntari, Witi, 2018. Development of PAI Learning Model Management Based on Scientific Approach ". Thesis. Graduate Program Management Education Study Program. Semarang State University. Supervisor I Prof. Dr. H. Achmad Slamet, M.Si, Advisor II Dr. Subagyo, M.Pd. Keywords: Development of Learning Models, Scientific Approaches, PAI Learning. This research begins with anxiety about the learning process in schools that use conventional and teacher-centered models, which affect the achievement of student learning outcomes. With the 2013 curriculum it is clear that the learning process must be more active with a scientific approach and learner-centered. This is what then makes the author conduct research at the Semarang 01 PGRI Vocational School to find out the PAI learning process with a scientific approach. This study aims to analyze; (1) Management of the factual model of PAI learning, (2) Management of hypothetical models of PAI learning model management with scientific approaches, (3) Finding appropriate PAI learning model management with a scientific approach. This research was designed in the form of Research and development (R & D). Data collection methods used are observation, interview, and documentation. While to analyze the data used an analysis with a phenomenological approach that departs from specific facts or phenomena that occur in the field and then drawn conclusions. The results show that: (1) the learning process still uses conventional learning models and is teacher-centered. (2) development of learning models based on scientific approaches. (3) an appropriate learning model is right to be used as a PAI learning model based on a scientific approach.  
Scientific Learning Approach on Subject Material Computer Application for Financial Administration Saeroji, Ahmad; Slamet, Achmad; Khafid, Muhammad
Journal of Economic Education Vol 7 No 1 (2018): June 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i1.21725

Abstract

Through the 2013 curriculum as a transition from the Education Unit Level curriculum (KTSP) 2006 into a real effort of the government to improve the education process in Indonesia , in the 2013 curriculum with the learning system of students are told to be the students of the tofu. 2013 curriculum is a scientific approach , a scientific approach is a learning process approach using 5M syntax (Observing, Asking, Gathering Information, Associating / Reasoning and Communicating). The subject of Financial Administration is one of the new subjects in Vocational High School Administration Expertise Program on the Basic Competencies of Computer Applications for Financial Administration. The application of a scientific approach is only included as one of the administrative requirements in the Lesson Plans.The purpose of this research is to know the application of scientific approach with 5M syntax (Observing, Asking, Collecting Information, Associating / Reasoning and Communicating) by describing the activity of each 5M syntax on Financial Administration Subjects Administration Program Administration Class XII SMK Negeri 9 Semarang Year Lesson 2017/2018. This research is a qualitative research.Data collection is done by observation, interview, and documentation.The results showed that in the learning activity deangan scientific approach by using 5M syntax is done well but in one meeting not all sync 5M activities, but the 5M syntax is divided into several meetings on core learning activities, because the learning in every meeting consists of opening activities, core and cover. The 5M syntax scientific approach is carried out in Core activities.
Implementation of Scientific Approach in Economic Learning Indriawan, Rois; Slamet, Achmad; Kardoyo, Kardoyo
Journal of Economic Education Vol 7 No 1 (2018): June 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i1.22418

Abstract

Based on Permendikbud Number 22 of 2016 regarding the standard of primary and secondary education process, the policy is a motivation to conduct research to know the extent to which the implementation of scientific approach in economic learning. This research aims to find out and analyze the preparation of RPP (Lesson Plan), implementation of learning, evaluation of learning economic and students’ perception to the teacher’s skill in implementing economic learning by using scientific approach. The significance of this research can add to the repertoire of science on the implementation of scientific approach in economic learning. This research uses desciptive qualitative approach. The research technique used to collect the research data in the form of interview, observation, and documentation. The data analysis is done by data reduction, data presentation and conclusion. To obtain valid data used triangulation of data. The result indicates; the preparation of lesson plan is adjusted to the rule or instruction that applies in the school either through meetings or internal MGMP (Teacher Education Consensus Points). The implementation of economic learning is carried out with the system and principle of scientific learning that is student center. Assessment conducted at SMA Negeri 2 Mranggen is authentic consisting of process or skill assessment conducted through observation with assessment indicator of group work, individual work and presentation. According to the students the skill of economics teacher at SMA Negeri 2 Mranggen in economic learning by using scientific approach is good enough.
E-Book Development of Trading Company Adjustment Journal Based on 2013 Curriculum Krisnaresanti, Aldila; Slamet, Achmad; Wahyudin, Agus
Journal of Economic Education Vol 7 No 1 (2018): June 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i1.24092

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The establishment of 2013 Curriculum had not been counter balanced with the supply of textbook that has been customized to 2013 Curriculum. This research was an e-book development research on trade company adjustment journal based on 2013 Curriculum with the purposes : 1) To analyze the use of e-book on trade company accounting subject especially on the matter of trade company adjustment journal that has been execute so far; 2) To analyze the development design of trade company adjustment journal based on 2013 Curriculum; and 3) To analyze feasibility of the e-book of trade company adjustment journal that has been developed. This research was a research and development research that was executed in two phases, prfeliminary study phase and developmental phase. Result obtained in preliminary study was that the teacher on accounting skill subject had not use the e-book on the learning process of trade company accounting subject, especially on the matter of adjustment journal. E-book development design was started with the planning, early product design, assessment from material and media experts., revision, teacher assessment, revision, and student assessment. Result from student assessment regarding trade company adjustment journal e-book based on 2013 Curriculum yields 87,42% and categorized as good which means it is feasible to be used as media in the learning process.
Implementation of Contextual Based Teaching Materials on Various Work Themes of Primary School Students Rismaningtyas, Arista; Slamet, Achmad; Pranoto, Yuli Kurniawati Sugiyo
Journal of Primary Education Articles in Press
Publisher : Journal of Primary Education

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Abstract

This study aimed to analyze the hypothetical model and analyze the effectiveness of the use of teaching materials. The research design used in this study is research and development. The study was conducted in elementary schools in the District Diponegoro Force Gringsing Batang with research subjects fourth-grade learners at three elementary schools SDN Yosorejo, SDN Krengseng 2, and SDN Sidorejo 1. Sources of research data derived from the expert of experts, education professionals, and learners, The data collection method used measurement scales and tests. Teaching materials developed using seven syntax contextual learning model that integrates seamlessly with the theme of learning various jobs. The results of product validation by expert gets an average value of 3.34 with a percentage of 83.58%. It shows that the product of teaching materials in this study deserves to be tested further. The results showed that an increase in outcomes after using the instructional materials with N-Gain test results on a limited scale trial of 0.55 with category and 0.50 on the results of the use of teaching materials are also categorized as moderate.
FULL DAY SCHOOL MANAGEMENT MODEL AT SMP ISLAM MANBAUL HIKMAH BREBES Faid, Amrun; Slamet, Achmad; Prihatin, Titi
Educational Management Vol 8 No 1 (2019): June 2019
Publisher : Educational Management

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This research was motivated by the problem of the lack of a community environment that requires parents to always be in charge of their children. The aim of the study was to Analyze how the Full Day School Program Planning and the Implementation of the Full Day School Program at SMP Islam Manbaul Hikmah Brebes. This research method used a qualitative descriptive approach. Also, the type of research the researchers used was a case study. This research was focused on Full Day School Program Plan and Implementation Work Plans at SMP Islam Manbaul Hikmah Brebes. Data was from the Fullday School Program and its data sources from the principal, teachers, students and students’ parents. The technique of collecting data was by observation, interview, and documentation. The validity technique was triangulation and it was analyzed with qualitative descriptive. The results showed that based on the results of observation, interview and documentation, it was said that, first, SMP Islam Manbaul Hikmah Brebes implemented the curriculum from the government and the school curriculum with additional subjects (Arabic, BTA, English comversation and computers). Second, Fullday school programs could develop and enhance intelligence of intelligence quotient (IQ), emotional quotient (EQ) and spiritual quotient (SQ) with various effective and actual educational innovations. It was suggested in this study that he implementation of Full Day School had to be evaluated in various perspectives, including psychological, sociological and economic aspects. Also, perspective related to curriculum adaptation could be evaluated.
Management of Performance Management Using Balanced Scorecard Method Lestari, Rina Anggi; Slamet, Achmad
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.26881

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The aims of this research is to describe and analyze the level of performance management of RSUD Dr. Soeselo Kabupaten Tegal using the Balanced Scorecard method. Sampling was carried out by incidental sampling the sample size was determined using the formula slovin and obtained 100 respondens. Data collection methods used are documentation and questionnaires. The analytical method used is descriptive quantitative analysis. The results obtained, in 2015-2017 performance of the financial perspective was considered good. Cutomer perspective performance is considered good. The performance of learning and growth is considered good. The conclusions of this study is the overall performance of RSUD Dr. Soeselo Kabupaten Tegal is categorized quite well. Suggestion in observational it is advisable RSUD Dr. Soeselo Kabupaten Tegal needs to increase motivation and training for employees, so that it can contribute to improving the performance of hospital services.
Analysis of Parenting and Involvement of Parents in Early Childhood Juwariyah, Siti; Slamet, Achmad; Kustiono, Kustiono
Journal of Primary Education Vol 8 No 3 (2019): March 2019
Publisher : Universitas Negeri Semarang

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Abstract

The family is the first place for children to gain knowledge. The concept of early childhood education within the family is children’s first education. Therefore family should act as their tutor to make them a high-quality person and grow by their age stages. This study aims to analyze parent’s involvement and parenting in children’s daily life. This parenting model is an actual effort made by the parent to improve children’s learning activities. This parenting model is implemented in the school environment to encourage children to be independent and ready to pursue their education. This study employed a qualitative phenomenological approach and collected the data from observation, interviews, and several documents. The result showed the occurrence of democratic parenting model, in which parents let their children express themselves freely but with certain limitations. Active collaboration between parents and schools through parenting activities in school is proved to be beneficial for both to assess the growth of children in school and children became more engaged in school activities.