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All Journal Jurnal Informatika Upgris Syntax Literate: Jurnal Ilmiah Indonesia Musamus Journal Of Research Information and Communication Technology REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Journal of Intelligent Decision Support System (IDSS) Sustainable: Jurnal Kajian Mutu Pendidikan Nusantara Hasana Journal Jurnal Mandiri IT Brilliance: Research of Artificial Intelligence Jurnal Minfo Polgan (JMP) Journal Of World Science Batara Wisnu : Indonesian Journal of Community Services Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Informatika dan Teknologi Informasi JSITP Jurnal Indonesia Sosial Teknologi Jurnal Publikasi Teknik Informatika (JUPTI) Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research Jurnal Sains dan Ilmu Terapan JURSIMA Jurnal Akademik Pengabdian Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Nugroho Adhi Santoso
STMIK YMI Tegal
Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengembangan Kapasitas Usaha Klasterisasi Bawang Merah “Diversifikasi Produk Bawang Merah dan Strategi Pemasaran Di Era Digitalisasi” Zaenul Arif; Nugroho Adhi Santoso; Bangkit Indarmawan Nugroho; Aang Alim Murtopo; Sarif Surorejo; Syefudin Syefudin; Bayu Aji Santoso
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4355

Abstract

The development of shallot cluster business capacity is crucial in increasing the competitiveness and welfare of farmers, especially in the digital era. This community service aims to explore the potential for shallot product diversification and formulate effective marketing strategies through the use of digital platforms. Through a qualitative approach with case studies on selected shallot clusters, this study identified various processed shallot products that have added value, such as fried shallots with various flavors, shallot floss, shallot paste, and other derivative products. The analysis of digital marketing strategies includes the use of social media, e-commerce, and other online platforms to expand market reach and increase interaction with consumers. The results of community service are expected to provide practical recommendations for the development of shallot cluster business capacity, encourage product innovation, and optimize the use of digital technology in marketing strategies to achieve sustainable economic growth for farmers.
Co-Authors Aang Alim Murtopo Abdul Rochim Ahmad Zulfikri Anik Mutaqin Anik Muttaqin Ardi Supratman Arif Rohman Hakim Bangkit Indarmawan Nugroho Bayu Aji Santoso Bryan Adam Hidayatullah Chalimatus Solikhah Dewi Srifani Fajrul Falah Fikri Zain Hidayatullah Gunawan Gunawan Gunawan Gunawan Gunawan Gunawan Intan Mayla Faiza Isni Azmi Khofifah Indah Hasanah Khofifah Indah Hasanah Kusworo Adi Maezun Nafis Maezun Nafis Marzuqi Marstyo Ardiansyah Moh. Jamaludin Muhammad Syifa Albana Nurul Fadilah Nurul Fadilah Oky Dwi Nurhayati Pingky Septiana Ananda Rifki Dwi Kurniawan Rifki Dwi Kurniawan Sarif Surorejo Slamet Kusworo Suryadi Budiutomo Syefudin Syefudin Syefudin Taufiq Aziz Windi Setiawati Wresti Andriani Zaenul Arif Zaenul Arif Zainul Arif Zakaria Zuldhan Ibnu Pangestu