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All Journal MANAJERIAL Jurnal Pengabdian Pada Masyarakat IKRA-ITH EKONOMIKA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Doktor Manajemen (JDM) Altasia : Jurnal Pariwisata Indonesia Business Management Journal Program Studi Manajemen Abdi Masyarakat Jurnal Industri Kreatif dan Kewirausahaan Jurnal Darma Agung Management and Accounting Expose ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah
Euis Widiati
Universitas Sahid
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS EFEKTIVITAS STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK MATERIAL BANGUNAN: STUDI KASUS BRAND INDOFOIL Muhammad Rafi; Euis Widiati
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.568

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran terhadap keputusan pembelian produk insulasi atap merek IndoFoil pada PT Rama Nuansa Gemilang, Jakarta. Latar belakang penelitian dipicu oleh ketatnya persaingan pasar digital periode 2023-2024 dan rendahnya brand awareness IndoFoil, meskipun produk memiliki keunggulan sebagai green product yang efisien dalam menurunkan suhu ruangan. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dan asosiatif dengan teknik purposive sampling terhadap 107 responden. Data dikumpulkan melalui kuesioner skala Likert dan diolah menggunakan analisis regresi linear sederhana melalui program SPSS. Hasil penelitian menunjukkan koefisien regresi komunikasi pemasaran sebesar 0,368 dengan nilai signifikansi 0,000 < 0,05. Hal ini membuktikan bahwa komunikasi pemasaran berpengaruh signifikan secara parsial terhadap keputusan pembelian. Nilai koefisien determinasi sebesar 0,141 menunjukkan bahwa komunikasi pemasaran berkontribusi sebesar 14,1% terhadap keputusan pembelian, sementara 85,9% sisanya dipengaruhi oleh variabel lain seperti kualitas produk, harga, dan citra merek. Kesimpulannya, penguatan strategi komunikasi pemasaran menjadi faktor krusial dalam meningkatkan keputusan pembelian di tengah persaingan industri insulasi.
Analysis Of Innovation Attributes Towards Adoption Interest Of Syariah Bank E-Channel Facilities Euis Widiati; Budi Suharjo; Diah Krisnatuti
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 12 No. 2 (2020): .
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v12i2.7130

Abstract

The growth of sharia banking in Indonesia which is considered slow. This study aims to analyse communication and attributes of innovation as well as the level of awareness, interest and desire of consumers in adopting e-channel of sharia banks. The data were obtained from 150 respondents selected by convenience sampling with the criteria of customers who have savings accounts both in conventional and sharia banks, and who have one of the e-channel facilities in conventional bank. The data were analysed using PLS. This study is a type of quantitative research. Respondents were taken from the entire population of conventional and sharia bank customers in Jabodetabek (Greater Jakarta). The data were obtained by face-to-face interviews using questionnaire tools. The results suggested that respondents are generally aware of the existence of e-channel facilities of sharia banks. Respondents' interest in e-channel is influenced by the strengthening of awareness regarding the benefits offered. The respondents' high interest continues to the next stage, which is the interest in using e-channels.
Co-Authors Adimasadewo Adimasadewo Alda Riza Merdekawati Amanda, Astri Anggriani, Nurvita Anindi Andin Kurnia Annisa Retno Utami Arafani Rahmah Ario Liman Aulia Benazir Ali Ayu Rizka Sabila Budi Suharjo Debora, Maysa Diah Krisnatuti Fadhulloh, Fariz Alaudin Giyatmi Giyatmi Hamidatun Hamidatun, Hamidatun Keny Safitri Muhammad Rafi MY, Ani Siska Nani Suryani Noormala Zakiyati Al Rasyidah Rahayu, Yola Putri Ratnasari, Kania Retno Utami, Annisa Santoso, Ferry Shanti Pujilestari, Shanti Syifa Arininta Titin Astuti, Titin Umaira, Nadia Ummi, Maulizatul