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All Journal JUMAN Tools (Jurnal Manajemen Tools) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SOSEK: Jurnal Sosial dan Ekonomi Ilomata International Journal of Management Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal Journal of International Conference Proceedings International Journal of Economics (IJEC) International Conference on Sciences Development and Technology Jurnal Multidisiplin Sahombu International Journal of Economics, Business and Innovation Research International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nurafrina Siregar
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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

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Analysis of Product Quality, Brand Image, and Price on Purchase Decisions in Richeese Factory Medan Marelan Consumers Sonia, Preity; Siregar, Nurafrina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2284

Abstract

The rapid development of the times has had a great influence on the culinary industry, especially in the fast food culinary industry. One of the fast food culinary industries is Richeese Factory. The researcher chose Richeese Factory as the object of research because based on the Top Brand Index of the last 5 years, Richeese Factory always occupies the last position in the retail category with a fast food restaurant sub-category. This study aims to determine the effect of product quality, brand image, and price on buying decisions on consumers of Richeese Factory Medan Marelan. The research was quantitative research. The population was consumers who buy at Richeese Factory in Medan Marelan. The sampling technique is a simple random sampling technique. The number of samples used was 100. The data sources used are primary and secondary data with data collection techniques using questionnaires. The analysis method used is multiple linear regression analysis with the SPSS (Statistic Product and Service Solution) application tool. The results of this study show that the variables of product quality, brand image, and price have a positive and significant effect on purchasing decisions on Richeese Factory Medan Marelan consumers.
Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Arlina Nurbaity Lubis Azizah Novita Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah, Erwansyah Ferianto, Maidar Fernando Manurung Hasrul Hasibuan Iqbal Agustia Miransyah Irma Hajira Isnan sarwo prasetyo Joko Ramadhani Mesra Mesra B Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Fatiha Utami Nasution Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rahayu Sri Rindayani Suci Indah Hakiki Suranta Sinukaban, Dedy SUTRISNO Syukur iman ndraha Toto Budiharto toyib daulay Wakhyuni, Emi