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Evaluation of the Economic Impact on MSMEs Through the Car Free Day (CFD) Program at Merdeka Square, Medan City: A Case Study of Micro Enterprises in the CFD Environment Chintya Pradilla Putri; Nurbaiti; Tri Inda Fadhila Rahma
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7365

Abstract

The Car Free Day (CFD) program at Merdeka Square in Medan City is one of the government's efforts to create a healthy public environment while encouraging economic growth through empowering Micro, Small, and Medium Enterprises (MSMEs). This study aims to determine whether the CFD program at Merdeka Square really has a significant impact on increasing the income of micro businesses. The study used a qualitative method with a case study approach, involving observation, in-depth interviews, and documentation as data collection techniques. The results of the study showed that the CFD program had a significant impact on increasing the income of MSMEs, with some traders recording a turnover of up to two million rupiah in one activity. However, challenges such as tight competition and limited selling time are still faced by business actors. Better location planning and the elimination of stall rental fees have helped improve trader comfort. Thus, CFD has been proven to be a trigger for local economic growth and supports the sustainability of MSMEs in Medan.
The Effect of Marketing Costs and Product Prices on Increase in Sales At Syanum Coffee Aceh Tamiang Ardhinur, Ardhinur; M. Ikhsan Harahap; Tri Inda Fadhila Rahma
International Journal of Community Engagement Payungi Vol. 5 No. 3 (2025): International Journal of Community Engagement Payungi
Publisher : Yayasan Payungi Smart Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58879/ijcep.v5i3.69

Abstract

This study employs a quantitative method with linear regression analysis to investigate how marketing costs and product prices influence sales growth at Syanum Coffee in Aceh Tamiang. The independent variables consist of marketing costs and product prices. The dependent variable in this study is total sales obtained from sales over the past 36 months. With a significance value of 0.000 (p < 0.05), the analysis strongly suggests that increased marketing expenditures lead to significant sales growth. Furthermore, product pricing also plays a significant role in influencing sales, as indicated by its 0.000 significance value (p < 0.05). This research recommends that Syanum Coffee continue to optimize marketing budget allocation effectively and consider pricing that is in accordance with consumer purchasing power to improve sales performance sustainably. In addition, the study’s findings reveal that despite a reduction in marketing costs during the observation period, sales continued to increase, suggesting that other indirect factors such as product quality, customer loyalty, or market trends may also contribute to sustained growth. The high R² value of 0.981 confirms that marketing costs and product prices jointly account for the vast majority of sales variation, reinforcing the strategic importance of these variables. By focusing on a local SME context, this study extends previous findings and provides practical implications for small businesses operating in competitive markets. The evidence underlines the value of targeted promotions and adaptive pricing strategies in boosting business resilience and market responsiveness. Ultimately, this research contributes meaningfully to the field of marketing strategy by offering data-driven guidance to decision-makers seeking long-term, sustainable sales growth through cost-efficient and customer-centric approaches.
Analysis Of The Impact Of Digital Era Developments On The Needs For Frontliners In Indonesian Sharia Banks Branch Office of Padang Bulan Saskia, Dhea Ananda; Fauzi Arif Lubis; Tri Inda Fadhila Rahma
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8081

Abstract

This study aims to analyze the impact of digital banking transformation on the demand for frontliners at Bank Syariah Indonesia (BSI) KCP Padang Bulan using a mixed methods approach. Quantitatively, data were collected through questionnaires from 112 respondents and analyzed using descriptive statistics, Pearson correlation, and simple linear regression in SPSS 20.0. Qualitatively, a Systematic Literature Review (SLR) was conducted on relevant studies from 2018–2024 to identify trends and patterns in the shift of frontliner roles. The results show that digital banking significantly affects the demand for frontliners, with a coefficient of determination (R²) of 23.4% and a positive regression coefficient (B = 0.218). While digitalization reduces routine transactional tasks typically handled by frontliners, it simultaneously redefine their roles into more strategic, consultative, and digital-support functions. The findings indicate that frontliners are still needed, but with new competencies, especially in digital literacy and customer engagement. This implies that Islamic banking institutions must reorient their human resource strategies to sustain relevance in the digital era
Pengaruh Harga, Promosi, Suasana Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Toko Kue Dapur Daya Tanjungbalai Aprilia Indah Saputri Rambe; Tri Inda Fadhila Rahma; Wahyu Syarvina
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2498

Abstract

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model.
The Effect of Management Effectiveness and FFB Weighing Efficiency at the Palm Oil Mill Weighing Bridge on the Acceleration of FFB Purchases at PT Anj Agri Binanga Djurmiani Nasution; Tri Inda Fadhila Rahma; Kusmilawaty
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2465

Abstract

This study aims to determine the analysis of the efficiency of the use of technology on the weighbridge of palm oil mills on the speed of purchasing FFB at PT ANJ Agri Binanga both partially and simultaneously. This research method is with a quantitative approach. Multiple regression analysis techniques with variables of effectiveness, efficiency and acceleration of purchases. The results of this study indicate that Effectiveness that meets the "INDUSTRIAL STANDARD" that high weighing efficiency (>50 tons/hour/unit) contributes to an increase in processing effectiveness of 5-8%. "MEDIUM" acceleration of FFB purchases will impact the performance of PT ANJ Agri Binanga so that it has an impact on the economic value of the Company. High acceleration of purchase (>15%) without capacity increase can reduce processing effectiveness by 3-5%. Increasing capacity synchronized with accelerated purchasing can maintain or increase processing effectiveness. Statistical results show that partially effectiveness has a positive but insignificant effect on the acceleration of FFB purchases and efficiency has a positive and significant effect on the acceleration of FFB purchases. Simultaneously effectiveness and efficiency 88.61% affect the acceleration of FFB purchases at PT ANJ Agri Binanga and the F test of the Ha hypothesis is accepted that effectiveness and efficiency together have a significant effect on the acceleration of FFB purchases at PT ANJ Agri Binanga located in Simangambat District, North Padang Lawas Regency.
Pengaruh Pemahaman Peraturan Pajak, Tarif Pajak Dan Kesadaran Wajib Pajak Terhadap Kepatuhan Wajib Pajak Restoran: (Studi Kasus Pada Restoran Di Kota Medan) Venni Yolanda; Tri Inda Fadhila Rahma; Arnida Wahyuni Lubis
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2023): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i4.475

Abstract

This research is based on the influence of understanding tax regulations, tax rates, and taxpayer awareness on restaurant taxpayer compliance in Medan City. This research aims to determine the effect of understanding tax regulations, tax rates and taxpayer awareness on restaurant taxpayer compliance. Understanding tax regulations is knowledge and understanding of the rights and obligations as a taxpayer, tax rates are knowledge and understanding of PKP and tax rates, taxpayer awareness is awareness that paying taxes is an obligation. and taxpayer compliance is complying with the rules set by taxation. This research uses a quantitative method with an associative approach, data collection techniques using questionnaires. The sample size in this research was 40 restaurants in Medan City. The sampling technique uses random sampling technique. Data were analyzed using multiple linear regression methods. The results of the research show that Law Number 28 of 2007 explains the General Provisions and Procedures for Taxation and Medan City Regional Regulation Number 12 of 2003 discusses restaurant taxes and the tax rates imposed, tcount for variable X1 (0.699) is smaller than ttable ( 2,028) then it can be said that partial understanding of tax regulations does not have a significant effect on restaurant taxpayer compliance and the restaurant tax rate is 10% (ten percent) of the restaurant tax base, namely the amount of payments made to restaurants, t calculated for variable X2 (2,349 ) is greater than ttable (2.028), so it can be said that the tax rate has a significant influence on restaurant taxpayer compliance, while taxpayer awareness in paying taxes is the taxpayer's behavior in the form of views or feelings involving knowledge, belief and reasoning accompanied by a tendency to acting in accordance with the regulations provided by the tax provisions system, tcount for variable The research results from the simultaneous test hypothesis with a significance level of 5% show that Fcount (9.292) is greater than Ftable (2.87) so that all independent variables consisting of understanding of tax regulations, tax rates and awareness of taxpayers simultaneously have a significant effect on the dependent variable, namely restaurant taxpayer compliance.
Kolaborasi Ekoteologi: Mewujudkan Desa Bersih Dan Harmonis di Lau Gumba Tri Inda Fadhila Rahma; Muhammad Ilham; Nadia Gunawan; Vressillia Witama; M. Rangga Syahputra Saragih; Suci Ramadayani
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5062

Abstract

The village of Lau Gumba faces significant ecological problems, especially related to household waste and the lack of environmental aesthetics, which require solutions that are not only technical but also based on social and religious values. Therefore, this community service adopts an ecotheological approach, which combines religious teachings with ecological awareness, through the Participatory Action Research (PAR) method. The goal of this program is to instill interfaith ecological ethics, strengthen active community participation, and redesign village environmental governance. The activities carried out include environmental care actions involving various religious groups, planting 100 trees as a form of reforestation, providing ecobins for waste management, as well as recycling waste such as used cooking oil into candles and making natural mosquito repellent sprays. The results obtained from this activity include a cleaner environment, an increase in ecological awareness of around 30%, and more harmonious interfaith social relations. These findings show that ecotheology not only serves as a strategy in sustainable environmental management, but also as an instrument for cross-faith value education. Thus, ecotheology enriches the discourse on spirituality-based environmental education, making it an effective approach in solving environmental problems while strengthening interreligious harmony.
The Effect of Shopee's Payment Methods and Twin Date Promotions on Shopping Decisions on the Shopee Application muhammad zieo Addefrid putra; Tri Inda Fadhila Rahma; Nursantri Yanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6894

Abstract

In the current digital age, rapid technological progress has significantly reshaped consumer behavior, especially within the e-commerce sector. Shopee stands out as a prominent e-commerce platform, maintaining a strong presence in the digital marketplace by offering diverse payment options and engaging promotional campaigns, particularly targeting younger consumers. This research seeks to examine the impactIn the current digital age, rapid technological progress has significantly reshaped consumer behavior, especially within the e-commerce sector. Shopee stands out as a prominent e-commerce platform, maintaining a strong presence in the digital marketplace by offering diverse payment options and engaging promotional campaigns, particularly targeting younger consumers. This research seeks to examine the impact of payment methods and double-date promotional events on purchasing decisions made through the Shopee application by students at he State Islamic University of North Sumatra (UINSU). The study was conducted within the Faculty of Islamic Economics and Business, involving a sample of 100 students selected through a probability sampling method. Employing a quantitative approach, data were gathered using a Likert-scale questionnaire. Multiple linear regression analysis was applied to interpret the data. Findings indicate that the availability of various payment methods on Shopee positively influences consumer purchasing decisions. Moreover, Shopee's double-date promotional strategies also contribute positively to purchase intentions, particularly among users within the Faculty of Islamic Economics and Business at UINSU of payment methods and double-date promotional events on purchasing decisions made through the Shopee application by students at he State Islamic University of North Sumatra (UINSU). The study was conducted within the Faculty of Islamic Economics and Business, involving a sample of 100 students selected through a probability sampling method. Employing a quantitative approach, data were gathered using a Likert-scale questionnaire. Multiple linear regression analysis was applied to interpret the data. Findings indicate that the availability of various payment methods on Shopee positively influences consumer purchasing decisions. Moreover, Shopee's double-date promotional strategies also contribute positively to purchase intentions, particularly among users within the Faculty of Islamic Economics and Business at UINSU.
Systematic Literature Review: Development Strategies of Jepara Wood Furniture MSMEs in Indonesia Shariah Economic Review Raisa Aulia Rahma; Tri Inda Fadhila Rahma; Nurul Jannah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2746

Abstract

Wood furniture Micro, Small and Medium Enterprises (MSMEs) in Jepara play an important role in the regional and national economy. However, this sector faces various challenges, such as global competition, limited capital, market access, and the application of sharia economic principles in business management. This study aims to analyze the development strategy of Jepara wood furniture MSMEs from a sharia economic perspective through a Systematic Literature Review (SLR) approach. The research method uses systematic observation of relevant literature from journals, books, and other academic publications. The results show that the development strategy of wood furniture MSMEs can be done through optimizing sharia-based financing, improving product quality with halal standards, digitizing marketing, and strengthening partnerships with financial institutions and the government. Sharia economic principles, such as justice, transparency, and desirability.
Content Marketing Strategy in Building Brand Awareness of Skincare Products From The Perspective of Islamic Business Ethics (Case Study: Skintific) Adelia Marwa Ujung; Nurbaiti; Tri Inda Fadhila Rahma
Al-Amwal : Journal of Islamic Economic Law Vol. 10 No. 1 (2025): Al-Amwal : Journal of Islamic Economic Law
Publisher : Prodi Hukum Ekonomi Syariah, Fakultas Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/alw.v10i1.8812

Abstract

Purpose: This study aims to analyze the role of content marketing in building brand awareness of Skintific skincare products from the perspective of Islamic economic law, emphasizing that digital marketing practices must be both effective and compliant with the normative principles of fiqh muamalah. Method: A descriptive qualitative method is employed, collecting data through documentation of digital content and semi-structured interviews with two active Skintific resellers, namely Toko Missglam and Toko Underprice. Analysis is conducted using an Islamic economic law framework to evaluate content marketing practices based on Sharia principles, including honesty (ṣidq), transparency (tablīgh), trustworthiness (amānah), and justice (‘adl), as well as avoidance of deceptive practices (tadlīs) and uncertainty (gharar). Results and Discussion: The findings indicate that content marketing significantly enhances Skintific’s brand awareness through educational content, visual storytelling, and authentic consumer testimonials disseminated via social media. The study introduces a normative perspective, repositioning digital content marketing as a contemporary object of fiqh muamalah, moving beyond mere descriptive marketing analysis toward legal-ethical evaluation. Practices are considered Sharia-compliant as they provide clear and truthful product information and avoid exaggerated or misleading claims, thereby strengthening consumer trust. Implications: This study contributes to the discourse of Islamic economic law by positioning digital content marketing as a contemporary object of fiqh muamalah, offering a normative framework for assessing ethical compliance in modern digital marketing practices. It provides guidance for businesses and scholars on integrating Sharia principles into digital marketing strategies, particularly within the skincare industry.