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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Journal Economy And Currency Study (JECS) Proceeding Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Insight Management And Business TANJAK : Jurnal Pengabdian Kepada Masyarakat ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Wan Junita Raflah
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Penguatan Komunitas UMKM Polbeng Business Expo: Sparking Innovation melalui Pelatihan Digital Branding dan Strategi Ekspansi Pasar Domestik Wan Junita Raflah; Edy Haryanto; Marhadi Sastra; Nia Novita Sari; Dinar Fahrunnisa; Riska Jumaliya Putri; Riska Laili Romanza
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/wc20t378

Abstract

Program pengabdian masyarakat ini bertujuan memberdayakan Usaha Mikro, Kecil, dan Menengah (UMKM) di Bengkalis khususnya yang ikut serta pada kegiatan Polbeng Bisnis Expo melalui Pelatihan Digital Branding dan Strategi Ekspansi Pasar Domestik. Fokus pada mengatasi rendahnya literasi digital dan terbatasnya akses pasar pelaku usaha lokal, kegiatan ini menggabungkan pelatihan alat digital branding, gelar pembuatan katalog digital, serta pendampingan oleh mahasiswa dan dosen. Target luaran meliputi penguatan dan peningkatan kapasitas komunitas UMKM dalammengelola pemasaran digital secara mandiri, peningkatan visibilitas produk melalui konten kreatif, dan kemitraan berkelanjutan antara akademisi dan pelaku usaha. Inisiatif ini memberikan pengalaman praktik langsung bagi mahasiswa Program Studi Administrasi Bisnis Internasional dalam manajemen acara dan penyelesaian masalah bisnis riil. Hasilnya diharapkan dapat menunjukkan penguatan daya saing produk lokal, peningkatan kesadaran masyarakat mendukung UMKM, serta model kolaborasi antara mahasiswa dan dosen Politeknik Negeri Bengkalis untuk pertumbuhan UMKM. Program ini menjembatani kesenjangan antara teori dan praktik, sekaligus menjadi kerangka kerja yang dapat direplikasi untuk pemberdayaan ekonomi daerah.
Analysis of Human Resource Management in the Polbeng Business Expo Through Traditional and Contemporary Costume Fashion Show Anita Rinanda; Wan Junita Raflah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12251

Abstract

Human Resource Management (HRM) plays a crucial role in ensuring the successful implementation of project-based events, particularly those involving student organizations. This study aims to analyze the implementation of the Human Resource Planning System Model in organizing the Traditional and Contemporary Costume Fashion Show at the Polbeng Business Expo. The research employed a descriptive qualitative method with a project-based approach to obtain an in-depth understanding of human resource planning, implementation, and evaluation throughout the event. Data were collected through direct observation, semi-structured interviews, and documentation involving key informants, namely the Human Resource Committee Coordinator and the Project Manager. The collected data were analyzed using the qualitative data analysis model proposed by Miles, Huberman, and Saldaña (2014), while the analytical framework was based on Sikula's (1981) Human Resource Planning System Model, consisting of Human Resource Objectives, Human Resource Planning, Human Resource Budget, Human Resource Estimate, Human Resource Activity Programs, and Evaluation and Feedback. The findings reveal that systematic implementation of these six components significantly contributed to effective task allocation, improved communication, stronger coordination among committee members, efficient budget utilization, and better operational readiness during the event. Furthermore, continuous evaluation and feedback enabled the organizing committee to identify strengths, address operational challenges, and improve future event planning. The study concludes that the Human Resource Planning System Model is applicable and effective in managing student-led educational events. The findings provide both theoretical contributions to the field of human resource management in project-based event organizations and practical recommendations for enhancing future Polbeng Business Expo activities through more structured, coordinated, and sustainable human resource management practices.
Analysis of Project Manager Leadership Competencies in Managing Traditional, Contemporary, Eco-Friendly, and Carnival Collaborations at Polbeng Expo Chapter II Clara Tri Andini; Wan Junita Raflah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12327

Abstract

Effective event management plays an essential role in ensuring the successful implementation of large-scale educational events. This study aims to analyze the management aspects applied in presenting Traditional, Contemporary, Eco-Friendly, and Carnival fashion collaborations at Polbeng Expo Chapter II. The research focuses on the implementation of leadership, planning, coordination, communication, and decision-making by the Project Manager throughout the event management process. A descriptive qualitative approach was employed using purposive sampling to select committee members who were directly involved in organizing the event. Data were collected through semi-structured interviews using the Behavioural Event Interview (BEI) approach and supported by direct observation. Data analysis referred to the AKEPT leadership competency framework to evaluate managerial competencies demonstrated during project implementation. The findings indicate that effective planning, cross-functional coordination, adaptive leadership, and timely decision-making significantly contributed to the successful implementation of the fashion show. The Project Manager demonstrated competencies at the Managing Function and Integrating Diverse Functions levels, indicating effective leadership in coordinating multiple divisions and managing project execution. The study concludes that strong management practices enhance collaboration, improve team performance, and contribute to achieving event objectives successfully.
Marketing Management in Eco-Friendly Costume and Carnival Events Mailina Mailina; Wan Junita Raflah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12478

Abstract

This study analyzes the application of marketing management in organizing the Eco-Friendly Costume Fashion Show and Fashion Carnival at the Polbeng Business Expo, Bengkalis State Polytechnic. The purpose of this study is to describe how marketing management was implemented to increase public awareness and participation while introducing the concept of eco-friendly fashion and promoting local culture. This research used a descriptive qualitative method with a project-based approach. Data were collected through observation, interviews, and documentation involving the organizing committee responsible for planning and implementing the event. The data were analyzed using the Marketing Management System Model, which consists of creating value, communicating value, delivering value, and maintaining participant satisfaction. The results show that the marketing strategies applied during the event helped increase participant registration and attract public attention. The use of social media, promotional posters, brochures, and direct promotion to schools supported the dissemination of information about the event. Good coordination among the organizing committee also contributed to the successful implementation of the program. In addition, the event provided an opportunity to introduce environmentally friendly fashion made from recycled materials while encouraging participants to appreciate creativity and local cultural values. Overall, the study concludes that the application of marketing management contributed to the success of the event, increased community participation, strengthened public awareness of sustainable fashion, supported the achievement of the event objectives, and encouraged the preservation of environmental and cultural values through creative fashion activities.
Co-Authors Andri Nofiar. Am Anita Rinanda Arimurti, Rizqa Citi Sarah Clara Tri Andini Desi Rama Diana Desi Rama Diana Dinar Fahrunnisa Dinar Fahrunnisa Edy Haryanto Edy Haryanto Elli Safika Faisal Ananda Hazima Hazima John Hendri Julia Ningsih M Hamidi Mailina Mailina Marhadi Sastra Monica Putri Nia Novita Sari Nia Novita Sari Nurul Fajar Pratama, Adrian Irnanda R. Nur Aini Pertiwi Rambe, Armita Novriana Riska Jumaliya Putri Riska Jumaliya Putri Riska Laili Romanza Riska Laili Romanza Rismawati Putri Rosmida, Rosmida Salwa Salwa Sari, Evi Permata Shahidah Ramadhani Siti Nurhaliza Suci Tasya Ramadhani Teguh Widodo Wan Zulhaq Akmarullah