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All Journal Ordik BAKI (Berkala Akuntansi dan Keuangan Indonesia) Communications in Science and Technology Jurnal Penelitian Teori & Terapan Akuntansi (PETA) IJIES (International Journal of Innovation in Enterprise System) JE-Unisla Indian Journal of Forensic Medicine & Toxicology Jurnal Abdimas Akademika Jurnal Manajemen USNI
Subagyo
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Journal : Jurnal Manajemen USNI

 1 
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI APLIKASI SHOPEE Subagyo; Tukidi; Indah WV
Jurnal Manajemen Vol 4 No 1 (2019): Volume 4 No 1 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.01 KB) | DOI: 10.54964/manajemen.v4i1.133

Abstract

This research aims to determine the impact of trust, easiness, and quality information on purchasing decisions online in the Shopee app. The method used in this research is the quantitative method and assessment of the results based on respondents ' answers using a Likert scale. The population in this study is all consumers of Satya Negara Indonesia University student A and the samples in this study amounted to 100, and the sampling Tekhnik used in this study was Probability Sampling, and Sample determination based on simple random sampling. The data analysis methods used in the study are test instruments (validity and reusability), Data normality analysis, assumption Test (normality, multicholinerity, heterokedastisity, autocorrelation), correlation coefficient test, linear regression test Multiple, F-Test, T-Test, and coefficient of determinant (R ²).The results showed that simultaneously (test F) showed that there was a significant influence between the trust variables (X1), the easiness (X2), and the quality of information (X3) against the purchase decision (Y). Partial (T-Test) the trust is influential as positive to the purchase decision, whereas the easiness variable does not affect as positive to the purchase decision, and the information quality has effect as negative to Purchase decision.
PENGARUH STORE ATMOSPHERE, BRAND AMBASSADOR DAN GREEN MARKETING TERHADAP MINAT BELI KONSUMEN INNISFREE CENTRAL PARK MALL Subagyo; Ananda Nasyatul
Jurnal Manajemen Vol 5 No 1 (2020): Volume 5 No 1 Tahun 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.381 KB) | DOI: 10.54964/manajemen.v5i1.149

Abstract

This study aims to determine the effect of Store Atmosphere, Brand Ambassadors and Green Marketing on Consumer Purchase Interest at Innisfree Central Park Mall. The method used in this study is a quantitative method and the results of the study are based on respondents' answers using a Likert scale. The population in this study is Innisfree Central Park Mall consumers, the sample in this study amounted to 100. Data analysis methods used in this study are Multiple Linear Regression Test, f Test, t Test and Determinant Coefficient. The results showed that simultaneously (f test) showed that there was a significant influence between the Store Atmosphere (X1), Brand Ambassador (X2) and Green Marketing (X3) variables on Consumer Purchase Interest (Y). partially (Test t) Store Atmosphere does not significantly influence Consumer Purchase Interest and Brand Ambassador has no significant effect on Consumer Purchase Interest, while Green Marketing has a significant effect on Consumer Purchase Interest.
Co-Authors Abdul Rachman Syam Tuasikal Ananda Nasyatul Andi Sudiarso Ardiansyah, Roiz Badrus Zaman Dewayana, Satria Bramesta Fitri Trapsilawati GESTY ERNESTIVITA Hery Purnomo Indah WV Kurniawan, Rony Kurniawanti Martia Winda Artantri Masrurah, Nur Aini Maulana, Elang Meidiaz, Emily Vanessa Mufidurroyhan, Ziyan Muhammad Adha Ilhami Muhammad Kusumawan Herliansyah Muhammad Muchson Nana Usnawati Nanang Indriarsa Nining Widyah Kusnanik Nurhasan Paramitha, Dyah Pricillia, Angeline Rino Sardanto Rohzi, Iqbal Fahtur Samari Saputra, Cerdas Dwi Septiana, Rizky Sigit Ratnanto SUPARJI Tukidi Wahyu Widodo Wibowo, Budhi Wulandari, Anggi Tri Yulinda Uswatun Kasanah