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All Journal DERIVATIF Jurnal Sekretari Universitas Pamulang Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Asian Journal of Management, Entrepreneurship and Social Science
Durotun Nasikah
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences

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Analisis Strategi Pemasaran Produk Untuk Meningkatkan Kinerja Pada Toko Kue Island Cake Metro Ratmono; Durotun Nasikah; Ajeng Resmadi Putri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3804

Abstract

The purpose of this study was find out how the marketing performance, the internal and theexternal factors of the Island Metro Cake Shop, and what kind of marketing strategy isappropriate to improve its marketing performance. This study applied a qualitative researchmethod by analyzing the product marketing strategy at the Metro town Cake Shop IslandCake. The collection of this research data involved two informants, they were cake shopowners and his employee. The research data were obtained by conducting interviews anddistributing questionnaires to determine the weights and ratings on aspects of the company'sinternal and external factors. Data analysis in this study used a SWOT analysis consisting ofStrengths, Weaknesses, Opportunities and Threats. The results of this study indicated that themarketing performance of the island cake cake shop in Metro town seemed to have a fairlygood performance. This is based on the sales results achieved by the island cake shop whichhas increased from year to year. The number of costumers who buy the products in the formof cakes at island cake shops is increasing. The marketing strategy implemented by the shopowner is to provide good service quality, ease of service, and promote on social media. Basedon the SWOT analysis, the strategy in marketing Island Cake shop products applies EFE andIFE analysis as a grow and build strategy within the company. The shop maintains service to customers by maintaining the superiority of its cake products both in terms of quality andquantity.
Analisis Lingkungan Kerja dan Disiplin Kerja Serta Pengaruhnya Terhadap Kinerja Pegawai Melalui Motivasi Sebagai Variabel Intervening Meisy Alda Putri; Suwarto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6717

Abstract

This study aimed to find out whether the work environment affects employee performance. To find out whether work discipline affects the performance of the staff. To find out whether work motivation affects employee performance. Based on the sampling technique used, namely purposive sampling on employees of the metro city trade office, the number of samples used was 75 respondents. Data collection in this study uses a questionnaire, while the analysis technique in this study uses path analysis. The results of this study showed that (1) the work environment has a direct effect on work motivation with a tcal value of 8.448 > ttable 1.992. (2) Work discipline has a direct effect on work motivation with a tcal value of 2.908 > ttable 1.992. (3) The work environment has a direct effect on employee performance with a tcount value of 5.125 > ttable 1.992. (4) Work discipline has a direct effect on employee performance with a tcal value of 2.474 > ttable 1.992. (5) work motivation has a direct effect on employee performance with a tcal value of 3,340 > ttable 1,992.
Pengaruh Budaya Organisasi, Jenjang Karir Terhadap Kinerja Karyawan Dengan Kompensasi Sebagai Variabel Intervening (Studi Kasus Pada PT. Cahaya Lampung Selatan) M Hafish Ferdiansyah; Durotun Nasikah; Nina Lelawati; Tyas Aisyah Nor Zureza
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4120

Abstract

This study aims to determine the effect of organizational culture, career path on employee performance with compensation as an intervening variable. This research is quantitative, where quantitative research is research that uses data types that can be measured or calculated directly through measuring research variables using numbers. The data analysis technique used is the analytical method which includes instrument requirements testing, requirements analysis testing and Multiple Linear Regression testing. The results of the study show that Organizational Culture has a positive and significant influence on employee performance. Career path has a positive and significant impact on employee performance. Organizational Culture has a positive and significant influence on compensation Career path has a positive and significant influence on compensation
Pengaruh Electronic Word Of Mouth, Brand Image Terhadap Minat Beli Produk Iphone Dengan Brand Trust Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Manajemen Angkatan Tahun 2019 Universitas Muhammadiyah Metro) Sri Agustinah; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4418

Abstract

Based on a report by the International Data Corporation (IDC), which published the company's latest report regarding the smartphone market in Indonesia for the fourth quarter of 2021, there are 5 smartphone brands with the highest market share in Indonesia in 2021 and iPhone is not included in the top 5. The aim is to find out whether the eWOM and Brand Image variables can have a direct effect on Brand Trust, to find out whether eWOM and Brand Image can have a direct effect on Buying Intention, to find out whether Brand Trust can have a direct effect on Buying Intention. This research uses a type of quantitative research method. The sampling technique uses the Accidental Sampling technique. Subjects who were interviewed as respondents were management students of the 2019 batch of Muhammadiyah Metro University who were found randomly. The data collection technique uses a questionnaire and literature study. and data analysis using validity test, reliability test, normality test, homogeneity test, linearity test and regression significance, and path analysis. The results of this study partially show that eWOM and Brand Image have a positive effect on Brand Trust. that eWOM and Brand Image have a positive effect on Purchase Intention, Brand Trust has a positive and significant effect on Purchase intention.
Pengaruh Budaya Organisasi, Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada BMT Surya Abadi Riyanto Lampung Tengah Muhammad Khoirul Huda; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4538

Abstract

Employee performance can decrease due to poor organizational culture, lack of motivation, and compensation mismatch with workload. This research aims to determine whether there is an influence of organizational culture, compensation and work motivation on employee performance at BMT Surya Abadi Riyanto, Central Lampung. The method used in research is quantitative. The population in the study was all 85 BMT Surya Abadi Riyanto Central Lampung employees. The sample used was 85 people using saturated sampling techniques. Data collection used a questionnaire method given by BMT Surya Abadi employees. Questionnaire scoring uses a Likert scale. The data analysis used in the research is multiple linear regression analysis, t-test, F test, and coefficient of determination. The research results show that there is a significant influence, both simultaneously and partially, between organizational culture, compensation and work motivation on employee performance. Thus it can be concluded that the higher or better the organizational culture, compensation provided, and motivation of employees, the higher the performance achieved by employees.
Pengaruh Pendidikan Kewirausahaan, Lingkungan Keluarga Dan Keterampilan Berwirausaha Terhadap Motivasi Berwirausaha (Studi Pada Mahasiswa Manajemen Angkatan 2019 UNiversitas Muhammadiyah Metro) Maylana Anggraini; Ardiansyah Japlani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4650

Abstract

With the still high Labor Force Participation Rate (TPAK) in the Lampung Province area, Muhammadiyah Metro University's class of 2019 management students themselves are felt capable of overcoming this problem, namely by increasing entrepreneurial motivation, because it is hoped that by increasing the number of entrepreneurs in Indonesia it can open new jobs, reduce unemployment rate and can also help improve the economy of the surrounding community and also the country. This research aims to find out whether entrepreneurship education, work environment and entrepreneurial skills influence entrepreneurial motivation. Meanwhile, in this research the researcher used a quantitative type of research. The population in this study was 138 management students from the class of 2019 at Muhammadiyah Metro University. Determining the number of samples using the Sovlin formula with a margin of error of 5%, obtained a sample of 102 samples. The data collection technique used was using interviews and questionnaires. Data analysis used includes validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis with the help of the SPSS version 25.0 application. Entrepreneurship education, work environment and entrepreneurial skills have a positive and significant influence on the entrepreneurial motivation of management students class of 2019 at Metro Muhammadiyah University.
Pengaruh Etika Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Intervening Pada CV. Tani Jaya Metro Barat Durotun Nasikah; Andiana Rosid; Mohammad Nadhif Fadhil
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5778

Abstract

This research aims to determine whether work ethic and work discipline influence employeeperformance with organizational culture as an intervening variable. Quantitative methodswere used in this research. The population in this study were employees at CV. Tani JayaMetro Barat, numbering 50 people. The sampling technique used in this research is themethod for determining saturated samples obtained by the author at CV. Tani Jaya MetroBarat has 50 employees. The data collection technique used was interviews andquestionnaires. Data analysis used includes validity tests, reliability tests, normality tests,linearity tests, homogeneity tests and Path Analysis with the help of the SPSS version 25.0application. The research results can be concluded that there is a direct influence of workethics on organizational culture at CV. Tani Jaya Metro Barat. There is a direct influence ofwork discipline on organizational culture at CV. Tani Jaya Metro Barat. There is a directinfluence of Work Ethic on Employee Performance at CV. Tani Jaya Metro Barat. There is adirect influence of Work Discipline on Employee Performance at CV. Tani Jaya Metro Barat.There is a direct influence of organizational culture on employee performance at CV. TaniJaya Metro Barat.
Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing Keripik Pisang Tunas Kota Metro Berliana Ajeng Pratiwi; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.5813

Abstract

Business in Indonesia is becoming more competitive as a direct result of the country's rapid economic growth. Companies here must improve their capabilities to compete in the global market. Micro and small industries contributed 47.37% to GDP and 93.8% to employment capacity in 2018, according to the Ministry of Cooperatives and SMEs. The food sector is the most common and widespread of the many businesses that may be run in Indonesia. Metro City is an important hub for banana chip production in Lampung Province. Banana-flavored chips are one of the products. Pak Bambang and his wife utilized existing assets by processing bananas with a new and interesting method to make traditional Lampung banana chips. Market orientation (X1), product innovation (X2), and competitive advantage (Y) are variables used in positivist research designs applied to certain populations or random samples. Research findings prove that Tunas Banana Chips in Metro City benefit from the company's market orientation, product innovation, orientation variables, and competitive advantage.
Pengaruh Social Media Marketing dan Word Of Mouth Terhadap Keputusan Pembelian Dengan Kualitas Produk Sebagai Variabel Moderasi Pada Toko Jims Honey 15A Kota Metro Durotun Nasikah; Suwarto; Linda Agih Pradita
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6006

Abstract

This research aims to find out whether there is an influence of Social Media Marketing and Word of Mouth on purchasing decisions at the Jims Honey 15A Metro City Store. To find out product quality regarding purchasing decisions at the Jims Honey 15A Metro City Store. To find out and identify product quality that moderates the influence of consumer purchasing decisions at the Jims Honey 15A Metro City Store. This research uses quantitative research, the sample in this study was 100 people. Data collection techniques use questionnaires, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Test, T Test, R Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 25. With results 1. Social media marketing has a positive effect on purchasing decisions. 2 Word of Mouth has a positive influence on purchasing decisions. 3. Social media marketing which is moderated by product quality variables has an acceptable value, has a positive effect on purchasing decisions. 4. Word of mouth which is moderated by the product quality variable has an acceptable value, has a positive effect on purchasing decisions.
Analisis Pemilihan Supplier Bahan Baku Produksi Pada Industri Kecil Mebel Kayu Dengan Menggunakan Metode Fuzzy Technique For Order Preference By Similarity To Ideal Solution (Topsis) Pada Mebel Kayu Amanah Di Kecamatan Natar Durotun Nasikah; Jati Imantoro; Salsabila Khairi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6203

Abstract

Amanah Wood Furniture is a small and medium enterprise operating in the furniture industry using wood as the main material in making furniture, which prioritizes aesthetics in the results. There are several suppliers who provide the company's raw material needs. The previous supplier selection process was simple and manual, so it was less efficient and the results were not optimal. The method that can be used for supplier selection is the Fuzzy TOPSIS (Technique For Order Preference By Similarity To Ideal Solution) method. The problems that occur in Amanah Wooden Furniture are: (1) How to select suppliers according to the required criteria based on decision making preferences using the Fuzzy TOPSIS method in the Amanah Furniture business? (2) Using the Fuzzy Topsis method, who is the best supplier who can work together according to the company's conditions and capabilities? The sample used in this research used a purposive sampling technique because the Fuzzy YOPSIS method requires decision makers who are experts in analyzing raw material suppliers. To solve the problem, this research uses the Fuzzy TOPSIS method which is a combination of fuzzy concepts with the topsis method which is designed to pay more attention to the level of uncertainty and ambiguity that arises, as well as a weighting technique to weight the criteria objectively. Based on the research results, it shows that the decision support system uses the results of the Fuzzy TOPSIS method considering the criteria, the weight of each criterion, as well as the decision maker's assessment of suppliers based on the criteria considered to give suppliers top priority from the available alternatives
Co-Authors Ajeng Resmadi Putri Ardiansyah Japlani, Ardiansyah Berliana Ajeng Pratiwi Darmayanti, Elmira Febri Diah Prastika Fatma Kumala Febriyanto Febriyanto Fitriani Fitriani Fitriani Indah Ayu Puspita Sari Jati Imantoro Jati Imantoro Linda Agih Pradita M Hafish Ferdiansyah M. Ihsan Dacholfany Maylana Anggraini Meisy Alda Putri Mohammad Nadhif Fadhil Muhammad Khoirul Huda Nanang Wahyudin Nanda Andreas Octavini Nani Septiana Nina Lelawati Nurul Zulaiha Ratmono Rina Eka Mayanti Rosid, Andiana Salsabila Khairi Selamet Fuadi Sri Agustinah Suwarto Suwarto Suwarto Suwarto Tyas Aisyah Nor Zureza Yateno