Article Per Year (5 Year)
p-Index From 2021 - 2026
2.407
P-Index
This Author published in this journals
All Journal DERIVATIF Jurnal Sekretari Universitas Pamulang Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Asian Journal of Management, Entrepreneurship and Social Science
Durotun Nasikah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Analisis Strategi Pemasaran Produk Untuk Meningkatkan Kinerja Pada Toko Kue Island Cake Metro Ratmono; Durotun Nasikah; Ajeng Resmadi Putri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3804

Abstract

The purpose of this study was find out how the marketing performance, the internal and theexternal factors of the Island Metro Cake Shop, and what kind of marketing strategy isappropriate to improve its marketing performance. This study applied a qualitative researchmethod by analyzing the product marketing strategy at the Metro town Cake Shop IslandCake. The collection of this research data involved two informants, they were cake shopowners and his employee. The research data were obtained by conducting interviews anddistributing questionnaires to determine the weights and ratings on aspects of the company'sinternal and external factors. Data analysis in this study used a SWOT analysis consisting ofStrengths, Weaknesses, Opportunities and Threats. The results of this study indicated that themarketing performance of the island cake cake shop in Metro town seemed to have a fairlygood performance. This is based on the sales results achieved by the island cake shop whichhas increased from year to year. The number of costumers who buy the products in the formof cakes at island cake shops is increasing. The marketing strategy implemented by the shopowner is to provide good service quality, ease of service, and promote on social media. Basedon the SWOT analysis, the strategy in marketing Island Cake shop products applies EFE andIFE analysis as a grow and build strategy within the company. The shop maintains service to customers by maintaining the superiority of its cake products both in terms of quality andquantity.
Pengaruh Budaya Organisasi, Jenjang Karir Terhadap Kinerja Karyawan Dengan Kompensasi Sebagai Variabel Intervening (Studi Kasus Pada PT. Cahaya Lampung Selatan) M Hafish Ferdiansyah; Durotun Nasikah; Nina Lelawati; Tyas Aisyah Nor Zureza
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4120

Abstract

This study aims to determine the effect of organizational culture, career path on employee performance with compensation as an intervening variable. This research is quantitative, where quantitative research is research that uses data types that can be measured or calculated directly through measuring research variables using numbers. The data analysis technique used is the analytical method which includes instrument requirements testing, requirements analysis testing and Multiple Linear Regression testing. The results of the study show that Organizational Culture has a positive and significant influence on employee performance. Career path has a positive and significant impact on employee performance. Organizational Culture has a positive and significant influence on compensation Career path has a positive and significant influence on compensation
Pengaruh Electronic Word Of Mouth, Brand Image Terhadap Minat Beli Produk Iphone Dengan Brand Trust Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Manajemen Angkatan Tahun 2019 Universitas Muhammadiyah Metro) Sri Agustinah; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4418

Abstract

Based on a report by the International Data Corporation (IDC), which published the company's latest report regarding the smartphone market in Indonesia for the fourth quarter of 2021, there are 5 smartphone brands with the highest market share in Indonesia in 2021 and iPhone is not included in the top 5. The aim is to find out whether the eWOM and Brand Image variables can have a direct effect on Brand Trust, to find out whether eWOM and Brand Image can have a direct effect on Buying Intention, to find out whether Brand Trust can have a direct effect on Buying Intention. This research uses a type of quantitative research method. The sampling technique uses the Accidental Sampling technique. Subjects who were interviewed as respondents were management students of the 2019 batch of Muhammadiyah Metro University who were found randomly. The data collection technique uses a questionnaire and literature study. and data analysis using validity test, reliability test, normality test, homogeneity test, linearity test and regression significance, and path analysis. The results of this study partially show that eWOM and Brand Image have a positive effect on Brand Trust. that eWOM and Brand Image have a positive effect on Purchase Intention, Brand Trust has a positive and significant effect on Purchase intention.
Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Ayu Puspita Sari, Indah; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Analisis Lingkungan Kerja dan Disiplin Kerja Serta Pengaruhnya Terhadap Kinerja Pegawai Melalui Motivasi Sebagai Variabel Intervening Meisy Alda Putri; Suwarto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6717

Abstract

This study aimed to find out whether the work environment affects employee performance. To find out whether work discipline affects the performance of the staff. To find out whether work motivation affects employee performance. Based on the sampling technique used, namely purposive sampling on employees of the metro city trade office, the number of samples used was 75 respondents. Data collection in this study uses a questionnaire, while the analysis technique in this study uses path analysis. The results of this study showed that (1) the work environment has a direct effect on work motivation with a tcal value of 8.448 > ttable 1.992. (2) Work discipline has a direct effect on work motivation with a tcal value of 2.908 > ttable 1.992. (3) The work environment has a direct effect on employee performance with a tcount value of 5.125 > ttable 1.992. (4) Work discipline has a direct effect on employee performance with a tcal value of 2.474 > ttable 1.992. (5) work motivation has a direct effect on employee performance with a tcal value of 3,340 > ttable 1,992.
Co-Authors Ajeng Resmadi Putri Ayu Puspita Sari, Indah Darmayanti, Elmira Febri Diah Prastika Fatma Kumala Febriyanto Fitriani Fitriani Fitriani Jati Imantoro M Hafish Ferdiansyah M. Ihsan Dacholfany Meisy Alda Putri Nanang Wahyudin Nani Septiana Nina Lelawati Nina Lelawati Nurul Zulaiha Ratmono Rina Eka Mayanti Selamet Fuadi Sri Agustinah Suwarto Suwarto Tyas Aisyah Nor Zureza Yateno