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All Journal E-Journal Of Cultural Studies International Journal of Applied Sciences in Tourism and Events Jurnal Bisnis dan Kewirausahaan Jurnal Pariwisata Terapan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Journal of Applied Sciences in Travel and Hospitality Jurnal Ilmiah Hospitality Management Jurnal Sains Terapan Pariwisata
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Politeknik Negeri Bali
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Journal : Jurnal Pariwisata Terapan

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Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort I Ketut Akas Wicaksana; Elvira Septevany; I Nyoman Winia; Ni Gst Nym Suci Murni
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.67338

Abstract

The purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection method used a questionnaire and observation, where the data collected was then analyzed using Multiple Linear Regression Analysis. The results showed that the variables of food quality, and price had a positive and significant effect on customer satisfaction at Anantara Uluwatu Bali Resort. Anantara Uluwatu Bali Resort is expected to be able to maintain food quality and prices and be able to improve food quality ranging from variety, appearance, food health, taste, and temperature to food, and to increase prices according to food quality during the pandemic.
Co-Authors Anak Agung Ngurah Anom Kumbara Bibit Bintang Bithara Darmayanti, Putu Widya Dewa Made Suria Antara Dewa Made Suria Antara Elvira Septevany Herini, Forida Ayu I Dewa Made Partika I Gede Mudana I Gusti Ayu Suci Nurtirtawaty I Ketut Akas Wicaksana I Made Darma Oka I Made Darma Oka, I Made Darma I Made Sura Ambara Jaya I Nyoman Sirtha I Nyoman Winia I Putu Krisna Arta Widana I Wayan Pugra Ida Ayu Elistyawati Made Ruki Made Ruki Mantra Suarjana, Anak Agung Gde Ni Kadek Eni Widyastuti Ni Ketut Bagiastuti Ni Nyoman Rena Yani Ni Nyoman Sri Astuti Ni Nyoman Triyuni Palguna, I Gede Rai Sari, I Gusti Agung Mas Krisna Komala Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh