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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) INTERACTION: Jurnal Pendidikan Bahasa Didaktik : Jurnal Ilmiah PGSD STKIP Subang Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Brand Communication Journal of Creative Power and Ambition (JCPA) Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Ade Budi Santoso
Universitas Bina Sarana Informatika
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Marketing Public Relation untuk Mempromosikan PT. Citilink Indonesia Feby Mayola; Ade Budi Santoso
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.682

Abstract

PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.
Strategi Komunikasi Pemasaran Digital Toko GreenGO melalui Marketplace TikTok Ayunda Maiza; Ade Budi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1656

Abstract

The rapid development of information technology has profoundly influenced the transformation of marketing communication in the digital era. One of the most significant innovations in recent years is TikTok, a social media platform that has evolved into a powerful marketplace for business actors. This study aims to analyze the digital marketing communication strategy implemented by GreenGO Store through TikTok Shop, using the AIDA theory (Awareness, Interest, Desire, Action) as an analytical framework. The study employs a qualitative descriptive approach, with data collected through in-depth interviews involving three key informants: the head of digital marketing, TikTok live admin, and online shop admin. The findings reveal that GreenGO’s communication strategy successfully attracts audience attention (awareness) through creative content, fosters interest via two-way interaction during live streaming, creates desire through emotional storytelling and trend-based promotions, and drives purchasing actions through discount strategies and ease of transaction. This strategy not only boosts sales performance but also enhances customer loyalty and strengthens the eco-friendly brand image.
STIGMATISASI ISLAM NUSANTARA SEBAGAI ALIRAN SESAT KAJIAN TEORI STIGMA ERVING GOFFMAN Romadon, Saiful; Prakoso, Jatayu Hadi; Wijayanti, Isa; Santoso, Ade Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26692

Abstract

Penelitian ini membahas tentang Stigmatisasi Islam Nusantara sebagai Aliran Sesat : Kajian Teori Stigma Erving Goffman. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian bahwasanya Islam bukan hanya dipandang sebagai agama yang berdimensi syariat dan akidah semata, islam juga menyangkut aspek peradaban, kebudayaan dan tradisi yang semakin memperkaya khazanah ilmu ke-Islaman. Itu artinya Islam tidak hanya sesuatu yang turun dari langit lalu diterapkan begitu saja dibumi. Para pendakwah terdahulu (wali songo) telah menghadirkan Islam di Nusantara secara membumi dan terikat dengan dimensi kontekstual dan itulah yang disebut Islam Nusantara. Istilah Islam Nusantara bukanlah aliran Islam baru atau mazhab baru, istilah Islam Nnusantara adalah ciri khas Islam di Nusantara yang menyesuaikan kondisi geografis dan sosiokultural di Nusantara.
TRANS7 EDITORIAL MISINTERPRETATION IN THE UNCENSORED XPOSE PROGRAM REGARDING THE TRADITIONS OF ISLAMIC BOARDING SCHOOL SYMBOLIC INTERACTION THEORY STUDY Saiful Romadon; Ade Budi Santoso; Jatayu Hadi Prakoso; Irwansyah Nuzar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the Trans7 editorial team's misinterpretation of Islamic boarding school traditions in the Xpose Uncensored program: A study of symbolic interaction theory. The research used a qualitative method with a case study approach. The results show that every place, group, institution, organization, and the like has traditions and symbols whose meanings cannot be generalized. Islamic boarding schools are one of the oldest educational institutions in Indonesia, possessing their own unique characteristics and diverse traditions in their learning process.
Media Framing Analysis in News Making on the Case of Molestation at the Ndholo Kusumo Tahfidzul Qur'an Islamic Boarding School, Pati Regency Saiful Romadon; Ade Budi Santoso
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1376

Abstract

This research is entitled "Analysis of Media Framing in Making News on the Case of Molestation at the Ndholo Kusumo Tahfidzul Qur'an Islamic Boarding School, Pati Regency". The object of this research is news related to the case of molestation at the Ndholo Kusumo Tahfidzul Qur'an Islamic Boarding School, Pati Regency. The news that became the subject of the research was the online media viva.co.id entitled "Kiai Ponpes Pati Molested Dozens of Students. MUI Angry". This type of qualitative research is descriptive using the Framing Analysis Model of Zhondang Pan and Gerald M. Kosicki as an analysis technique. The results of this study indicate that the syntactic elements of the headline and lead in the news published by viva.co.id are sufficient to show clarity. Which describes the content of the news related to the MUI's response to the case of molestation at the Ndholo Kusumo Tahfidzul Qur'an Islamic Boarding School. However, the word Kiai in the headline will potentially give rise to negative public perceptions of the title Kiai which allows the creation of stereotypes and reduces public trust and respect for the title Kiai. The script element found that viva.co.id did not meet the 5W+1H news completeness criteria. The "where" section lacks detailed explanation. The thematic structure of the viva.co.id news portal thoroughly describes the news and provides clear information. The rhetorical structure includes the word "alleged" in the first paragraph, suggesting that the news is not entirely accurate. However, in the headline, the author seems to assert that dozens of female students were sexually abused by a religious leader (Kiai). Furthermore, the headline "Kiai of Pati Islamic Boarding School Molested Dozens of Female Students" uses general language, potentially leading to the generalization that Islamic boarding school kiai in Pati Regency sexually abused female students. This would certainly mislead or misunderstand readers if they only read the headline.
Representasi Perjuangan Mendapatkan Restu Keluarga oleh Tokoh Erwin dalam Film Cek Toko Sebelah 2 : Analisis Semiotika Charles Sanders Peirce Andhika Anwar Pratama; Ade Budi Santoso
Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi Vol. 2 No. 2 (2026): Mei: Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jkaipbaku.v1i3.146

Abstract

Film as a form of mass media has an important role in the socio-cultural, artistic, political, as well as scientific realms. Cek Toko Lado 2 is a continuation of the story of the Chinese family of Koh Afuk which is in the comedy genre and directed by Ernest Prakasa. This film not only presents entertainment, but also presents family dynamics, parental expectations, and challenges in maintaining family business while building trust between fellow family members. The stories presented are able to illustrate the social reality of urban communities who are often faced with a dilemma between family interests and individual freedom. The purpose of this research is to analyze the struggle of Erwin's character in fighting for his love for Natalie and his efforts to get the blessing of his future in-laws. The research method used is qualitative with the approach of Charles Sanders Peirce's semiotic theory. The data source was obtained through direct observation of scenes and dialogues in the film, and reinforced by documentation and literature studies. The results of the study show that Erwin's struggle can be understood through three main elements in Peirce's semiotics, namely sign, object, and interpretant. First, the spirit of never giving up is reflected in Erwin's consistency in facing various obstacles. Second, the attitude of responsibility can be seen from Erwin's commitment to his career and the romantic relationship he is living. Third, the willingness to sacrifice is evident when Erwin prioritizes personal interests in order to gain the blessing of Natalie's family. In conclusion, this study emphasizes that films not only function as a means of entertainment, but also as a social learning medium that conveys moral messages about struggle, sacrifice, and the importance of trust in family relationships and romance. Thus, Cek Toko Lado 2 is able to be a relevant and inspiring social reflection for the audience, especially urban people who are facing the dynamics of family life and love.
PENGARUH MEDIA FANBASE @KIMJIWOONG_INA TERHADAP PEMENUHAN INFORMASI KOMUNITAS WOONGDEONGIES DI PLATFORM X Vitaloka Diazony; Ade Budi Santoso
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18382

Abstract

Fans require information about their idols as a form of fulfilling their information needs. The development of social media has positioned fanbase accounts as one of the key sources for fans to obtain the latest news and activities related to their idols. This study aims to examine the influence of the fanbase media @KIMJIWOONG_INA on the information fulfillment of the Woongdeongies community on the X platform. This research uses a quantitative method with a simple random sampling technique. Data were collected through questionnaires distributed to 100 respondents who are followers of the @KIMJIWOONG_INA account on the X platform. This study applies the Uses and Gratifications Theory, which explains that audiences are active in selecting and using media to fulfill specific needs, one of which is information needs. The results show that the fanbase media @KIMJIWOONG_INA has a positive and significant effect on fans’ information fulfillment. The magnitude of this influence is 49.9%. It can be concluded that the fanbase media @KIMJIWOONG_INA influences the information fulfillment of the Woongdeongies community on the X platform.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Jatayu Hadi Prakoso; Ade Budi Santoso; Isa Wijayanti; Saiful Romadon
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
Co-Authors Agung Putra Mulyana Andhika Anwar Pratama Ayunda Maiza Feby Mayola Grace Heidy Jane Amanda Wattimena Irfan Tito Irwansyah Nuzar Isa Wijayanti Isa Wijayanti Isa Wijayanti Isha Wijayanti Kraugusteeliana Kraugusteeliana Lia Nanda Wijaya Maulana Azmi Maya May Syarah Maya May Syarah Maya May Syarah, Maya May Maysyarah, Maya Muhammad Irfan muhammad irfan Mulyana, Agung Putra Namira Fitria Nurlita Nurlita Prakoso, Jatayu Hadi Relivia Elsa Frisnatiara Reza Oktav Ardika Putra Riska Putri Pratami Saiful Romadon Seran, Adrianus Vitaloka Diazony Wear, Tursina Arafat Wijayanti, Isa