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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) INTERACTION: Jurnal Pendidikan Bahasa Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi Nusantara Journal of Multidisciplinary Science Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Brand Communication Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Ade Budi Santoso
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Strategi PIC (Person In Charge) Dalam Membangun Komunikasi Eksternal Terkait Penanganan Masalah Registrasi Data Terpadu Kesejahteraan Sosial: Studi Kasus di Dinas Sosial Kota Tangerang Selatan Maysyarah, Maya; Seran, Adrianus; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.217

Abstract

Communication strategy is very important for a communicator in developing communication with other parties. This research is motivated by the phenomenon of registration problems DTKS (Integrated Social Welfare Data) in the South Tangerang area so that good communication is needed between the Social Service and the community as an external public. This research examines the PIC (person in charge) strategy in building communication with the community as an external public at the South Tangerang City Social Service regarding the problem of DTKS registration for the poor. The purpose of this study was to find out the communication strategy carried out by PIC, the communication process, the obstacles faced in establishing communication and registration problems as well as the causes of the soaring number of DTKS in the South Tangerang area. This research was conducted using descriptive qualitative research methods by conducting observations, interviews and documentation of documents and data collected from sources in the field. In carrying out its duties and functions, the PIC primarily uses two-way communication so that communication that is built with the external public can work effectively in solving a social problem, especially the DTKS registration problem. obstacles in communicating with external publics through effective primary communication by providing suggestions and solutions to problems experienced by the community related to DTKS registration, so that any problems can be resolved properly and have a good impact on Social Service agencies and the community as the external public.
Pola Komunikasi Orang Tua Dan Anak Remaja Di Masa Modernisasi Pada Kelurahan Jaticempaka Pondok Gede Wear, Tursina Arafat; Syarah, Maya May; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.222

Abstract

Abstract: The process of providing information and conveying understanding between two or more people is known as interpersonal communication. The purpose of this study is to characterize the interpersona l communication that takes place between parents and kids in the present period. This kind of study is a qualitative descriptive study that explains how parents and kids interact with one another. The community, particularly the parents who reside in Jati Cempaka Pondok Gede Village, are the subjects of this study. This method of gathering data includes observation, interviewing, and documentation. Data reduction, data presentation , conclusion drawing, and Miles and Huberman's interactive data analysis technique were the approaches used for data processing and analysis. The findings of this study demonstrate that parents and kids in the Jati Cempaka Pondok Gede sub-district region engage in interpersonal contact by being honest about contemporary issues, particularly the impact of technology and the internet. Parents continue to watch over, encourage, and respect their children's privacy, though. The development of trust between parents and children depends on this.
Strategi Marketing Public Relation untuk Mempromosikan PT. Citilink Indonesia Feby Mayola; Ade Budi Santoso
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.682

Abstract

PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
Strategi Komunikasi Pemasaran Digital Toko GreenGO melalui Marketplace TikTok Ayunda Maiza; Ade Budi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1656

Abstract

The rapid development of information technology has profoundly influenced the transformation of marketing communication in the digital era. One of the most significant innovations in recent years is TikTok, a social media platform that has evolved into a powerful marketplace for business actors. This study aims to analyze the digital marketing communication strategy implemented by GreenGO Store through TikTok Shop, using the AIDA theory (Awareness, Interest, Desire, Action) as an analytical framework. The study employs a qualitative descriptive approach, with data collected through in-depth interviews involving three key informants: the head of digital marketing, TikTok live admin, and online shop admin. The findings reveal that GreenGO’s communication strategy successfully attracts audience attention (awareness) through creative content, fosters interest via two-way interaction during live streaming, creates desire through emotional storytelling and trend-based promotions, and drives purchasing actions through discount strategies and ease of transaction. This strategy not only boosts sales performance but also enhances customer loyalty and strengthens the eco-friendly brand image.
STIGMATISASI ISLAM NUSANTARA SEBAGAI ALIRAN SESAT KAJIAN TEORI STIGMA ERVING GOFFMAN Romadon, Saiful; Prakoso, Jatayu Hadi; Wijayanti, Isa; Santoso, Ade Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26692

Abstract

Penelitian ini membahas tentang Stigmatisasi Islam Nusantara sebagai Aliran Sesat : Kajian Teori Stigma Erving Goffman. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian bahwasanya Islam bukan hanya dipandang sebagai agama yang berdimensi syariat dan akidah semata, islam juga menyangkut aspek peradaban, kebudayaan dan tradisi yang semakin memperkaya khazanah ilmu ke-Islaman. Itu artinya Islam tidak hanya sesuatu yang turun dari langit lalu diterapkan begitu saja dibumi. Para pendakwah terdahulu (wali songo) telah menghadirkan Islam di Nusantara secara membumi dan terikat dengan dimensi kontekstual dan itulah yang disebut Islam Nusantara. Istilah Islam Nusantara bukanlah aliran Islam baru atau mazhab baru, istilah Islam Nnusantara adalah ciri khas Islam di Nusantara yang menyesuaikan kondisi geografis dan sosiokultural di Nusantara.
TRANS7 EDITORIAL MISINTERPRETATION IN THE UNCENSORED XPOSE PROGRAM REGARDING THE TRADITIONS OF ISLAMIC BOARDING SCHOOL SYMBOLIC INTERACTION THEORY STUDY Saiful Romadon; Ade Budi Santoso; Jatayu Hadi Prakoso; Irwansyah Nuzar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the Trans7 editorial team's misinterpretation of Islamic boarding school traditions in the Xpose Uncensored program: A study of symbolic interaction theory. The research used a qualitative method with a case study approach. The results show that every place, group, institution, organization, and the like has traditions and symbols whose meanings cannot be generalized. Islamic boarding schools are one of the oldest educational institutions in Indonesia, possessing their own unique characteristics and diverse traditions in their learning process.
Representasi Perjuangan Mendapatkan Restu Keluarga oleh Tokoh Erwin dalam Film Cek Toko Sebelah 2 : Analisis Semiotika Charles Sanders Peirce Andhika Anwar Pratama; Ade Budi Santoso
Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi Vol. 1 No. 3 (2025): Agustus : Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jkaipbaku.v1i3.146

Abstract

Film as a form of mass media has an important role in the socio-cultural, artistic, political, as well as scientific realms. Cek Toko Lado 2 is a continuation of the story of the Chinese family of Koh Afuk which is in the comedy genre and directed by Ernest Prakasa. This film not only presents entertainment, but also presents family dynamics, parental expectations, and challenges in maintaining family business while building trust between fellow family members. The stories presented are able to illustrate the social reality of urban communities who are often faced with a dilemma between family interests and individual freedom. The purpose of this research is to analyze the struggle of Erwin's character in fighting for his love for Natalie and his efforts to get the blessing of his future in-laws. The research method used is qualitative with the approach of Charles Sanders Peirce's semiotic theory. The data source was obtained through direct observation of scenes and dialogues in the film, and reinforced by documentation and literature studies. The results of the study show that Erwin's struggle can be understood through three main elements in Peirce's semiotics, namely sign, object, and interpretant. First, the spirit of never giving up is reflected in Erwin's consistency in facing various obstacles. Second, the attitude of responsibility can be seen from Erwin's commitment to his career and the romantic relationship he is living. Third, the willingness to sacrifice is evident when Erwin prioritizes personal interests in order to gain the blessing of Natalie's family. In conclusion, this study emphasizes that films not only function as a means of entertainment, but also as a social learning medium that conveys moral messages about struggle, sacrifice, and the importance of trust in family relationships and romance. Thus, Cek Toko Lado 2 is able to be a relevant and inspiring social reflection for the audience, especially urban people who are facing the dynamics of family life and love.
Co-Authors Agung Putra Mulyana Andhika Anwar Pratama Ayunda Maiza Feby Mayola Grace Heidy Jane Amanda Wattimena Irfan Tito Irwansyah Nuzar Isa Wijayanti Isa Wijayanti Isa Wijayanti Isha Wijayanti Kraugusteeliana Kraugusteeliana Lia Nanda Wijaya Maulana Azmi Maya May Syarah Maya May Syarah Maya May Syarah, Maya May Maysyarah, Maya Muhammad Irfan muhammad irfan Mulyana, Agung Putra Namira Fitria Nurlita Nurlita Prakoso, Jatayu Hadi Relivia Elsa Frisnatiara Reza Oktav Ardika Putra Riska Putri Pratami Saiful Romadon Seran, Adrianus Wear, Tursina Arafat Wijayanti, Isa