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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JURSIMA Jurnal Pendekar Nusantara
Mohamad Gita Indrawan
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THE INFLUENCE OF WORK DISCIPLINE, ORGANIZATIONAL CLIMATE AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE IN THE BPJS EMPLOYMENT OFFICE, BATAM CITY Dix Wendy Saragih; Indrayani; Muammar Khaddafi; Chablullah Wibisono; Mohamad Gita Indrawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 3 (2023): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i3.1256

Abstract

The purpose of this research is to determine and analyze the influence of work discipline, organizational climate and organizational culture on organizational commitment through job satisfaction at the Batam City BPJS Employment Office. This type of research uses an associative causality design. Data was collected using a questionnaire and distributed to 115 respondents. Statistical data analysis uses SEM-PLS (Structural Equation Modeling Partial Least Square) and uses path analysis to test relationship patterns that reveal the influence of variables on other variables, both direct and indirect. The research results show that Work Discipline directly has a positive and significant effect on Job Satisfaction with P-Values ​​of 0.002 < 0.05. Work Discipline directly has a positive but not significant effect on organizational commitment with P-Values ​​of 0.701 > 0.05. Organizational Climate directly has a positive and significant effect on Job Satisfaction with P-Values ​​of 0.041 > 0.05. Organizational Climate directly has a positive and significant effect on Organizational Commitment with P-Values ​​of 0.010 > 0.05. Organizational Culture directly has a positive and significant effect on Job Satisfaction with P-Values ​​of 0.008 <0.05. Organizational Culture directly has a positive and significant effect on Organizational Commitment with P-Values ​​of 0.006 > 0.05. Job Satisfaction directly has a positive and significant effect on Organizational Commitment with P-Values ​​of 0.000 <0.05. Job Satisfaction mediates the influence of Work Discipline on Organizational Commitment with p-values ​​of 0.411 > 0.05. Job Satisfaction mediates the influence of Organizational Climate on Organizational Commitment with P-values ​​of 0.007 < 1.234. Job Satisfaction mediates the influence of Organizational Culture on Organizational Commitment with p-values ​​of 0.004 < 0.05.
THE INFLUENCE OF GREEN MARKETING, SERVICE QUALITY AND BRAND IMAGE THROUGH PROMOTIONAL STRATEGIES AS INTERVENINNING VARIABLES ON PURCHASING DECISIONS IN STARBUCKS CONSUMERS COFFEE IN BATAM CITY Desi Asmanianti; Indrayani; Mohamad Gita Indrawan; Chablullah Wibisono; Bambang Satriawan; Ngaliman
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 3 (2023): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i3.1258

Abstract

The aim of this research is to determine and analyze the influence of green marketing, service quality and brand image through promotional strategies as intervening variables on purchasing decisions for Starbucks Coffee consumers in Batam City. The method used was a questionnaire and distributed to 380 respondents. Statistical data analysis used SEM PLS. (Structural Equation Modeling Partial Least Square) and using path analysis to test the relationship pattern of the influence of the dependent variable on the independent, both direct influence and indirect influence with SMART PLS 3.0 software. The research results show. From the test results it was found that Green marketing has a significant positive influence on promotional strategies, service quality has a significant positive influence on promotional strategies, brand image has a significant positive influence on promotional strategies, promotional strategies as an intervening variable have a significant positive influence on purchasing decisions, green marketing has a positive and significant influence on purchasing decisions, Service quality has a positive and significant influence on purchasing decisions, Brand image has a significant positive influence on purchasing decisions, There is a significant influence between Green Marketing on purchasing decisions through promotional strategies as an intervening variable, There is a significant influence between service quality on purchasing decisions, through promotional strategies as an intervening variable, there is a significant influence between brand image on purchasing decisions.
Co-Authors Anwar Sadat Harahap BAMBANG SATRIAWAN Chablullah Wibisono Desi Asmanianti Desi Efna Dian Lestari Siregar Dix Wendy Saragih Eka Maria Susanti Erick Santana Franto Tonggi Tampubolon Herbert Manurung Hilman Fikri Indrayani Jontro Simanjuntak Malahayati Rusli Bintang Muammar Khaddafi Ngaliman, Ngaliman Putri, M.Kom, Anggia Dasa Rahma Raja Hafiz Hermawan Ray mond Raymond Raymond Raymond Raymond Rumengan, Angelina Eleonora Sukma Sahreny Yoana Badra Yuanita FD Sidabutar