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All Journal E-Journal of Tourism Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) DIJB (Diponegoro International Journal of Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Social Science and Business Journal of Humanities and Social Studies Indonesian Journal Of Business And Economics International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Manajemen dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Scientific Development Journal
Lieli Suharti
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : E-Journal of Tourism

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Loyalty of Green Tourist : Mediating Role of Satisfaction Nining Yuniati; Sony Heru Priyanto; Lieli Suharti; Linda Kusuma
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.241 KB) | DOI: 10.24922/eot.v7i1.54951

Abstract

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction
Co-Authors Aurilia Triani Aryaningtyas Aurilia Triani Aryaningtyas Buana Damai, Sekar Harum candra setiawati Chaniago, Robby Chatarina Umbul Wahyuni Elnanto, Johanna Gracelia Fernando, Kenan Gatot Sasongko Hani Sirine Heni Wahyu Susanti Larasati, Sheila Tirtaningrum Linda Kusuma Megaputri, Nindy Elsa Nababan, Octoberiaty Niken Ayu Pebriola Nindy Elsa Megaputri Nining Yuniati Ozora, David Petrus Wijayanto Priyanto Ratna Sulistyo Purbosari, Cindy Putri, Yashinta Rakian Adib Sufi Roos Kities Andadari Samuel Martono Sanny Fortunata Susanto, Sanny Singarimbun, Abigael Sribuena Sony Heru Priyanto Untoro, Hendy Widyaningtyas, Ambar Sari Yanuar Surya Putra Yustina Erti Pravitasmara Dewi