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Hari Sukarno
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
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Journal : LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan

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THE INFLUENCE OF SERVICE QUALITY, WORD OF MOUTH, AND BRAND IMAGE ON LOYALTY WITH IBRAHIMY SITUBONDO UNIVERSITY STUDENT SATISFACTION MEDIATION Syafi'i, Moch.; Yulisetiarini, Diah; Sukarno, Hari
LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Vol. 18 No. 1 (2024): JUNI
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/lisanalhal.v18i1.113-125

Abstract

This research aims to determine the influence of quality of service, Word of Mouth, and brand image on student loyalty by mediating student satisfaction at Ibrahimy Situbondo University. This study utilizes a research methodology. This study's population consists of active Ibrahimy University students. The method used in this study is Stratified Random Sampling. This study's sample size was 10 × 17 = 170 respondents. The data analysis method used path analysis with the SmartPLS 4 application. Research results show that (1) Service Quality to satisfaction shows a significant positive impact; (2) Word Of Mouth to Satisfaction shows significant positive effects; (3) Brand Image to satisfaction shows significant adverse effects; (4) Quality Service to Loyalty shows significant positives; (5) Word Of Mouth for loyalty shows a substantial positive effect; (6) Image of Brand to loyalty shows a considerable positive impact; (7) Satisfacy to Lojality shows an essential positive impact; (8) Quality of Services to Loiality through Satisface shows a meaningful positive effect; and (9) Word Of Mouth to Lioity through satisfaction indicates a significant negative impact.
Co-Authors Abdul Muhsyi Agus Priyono Agus Priyono Ahmad Roziq Alif Mirzania Ana Mufida Azzam, Naufal Choirin Nikmah Cintia, Alif Deasy Wulandari Diah Yulisetiarini Diniyya, Aulia Arifatu Elviera Mayarani Firmansyah, Yusril Fitriana, Nurul Isnaini Hadi Paramu Hairul Anwar Hairul Anwar, Hairul Hikmah Wardatatul Hasanah Hisamudin, Nur Imam Suroso Isti Fadah Ketut Indraningrat Khanifatul Khusna Maria Dewi Kartikasari Masruroh, Nikmatul Mohammad Dimyati Mukhsin, Muhammad N. Ari Subagio N. Ari Subagio Neny Tri Indrianasari Novi Puspitasari Novi Puspitasari Novita, Dita Ayu Nugroho, Ratna Pratiwi Nurhayati Nurhayati Nursaidah Nurshadrina Kartika Sari Nurul Alviah Nurul Awwaliyah Pangastutik, Langgeng Sri Paramui, Hadi Pujiono, Dodik Slamet Putra, Mohamad Hengki Riaran Safira, Firjin Salma Fauziyyah Salma Fauziyyah Santi Dwie Lestari Siti Fatimah Siti Maria Wardayati Sri Wahyu Lelly Hana Setyanti Subagio, Ari Subagio, N Ari Susanti Prasetiyaningtiyas Syafi'i, Moch. Tatang Ary Gumanti Umi Cholifah Utami, Mega Vivi Arsita Wulandari Yeremia von Savigny Yulianto Umar Rofi’i Yulihantini, Dinna Tri Yundari, Yundari Yusril Firmansyah