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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pelayanan Hotel Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Applied and Industrial Sciences (ESA) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis
Sumadi, I Gede
Politeknik Pariwisata Bali
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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 1 
The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

Abstract

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEKERJA EVENT DI CV. BERLIAN EVENT ORGANIZER SEMARANG Widayanta, Ardhita Marta; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2023

Abstract

The development of the event industry organizer in the City of Semarang is quite fast. One such company is Berlian Event Organizer company. The research aims to test the impact of workload and work stress on employee performance in Berlian Event Organizer company. The data was obtained through questionnaires distributed to 54 staff and interviews. The research method is descriptive quantitative. Testing instruments using validity tests and reliability tests. The data is analyzed using the classical assumption test, double linear regression. The results of the analysis can be seen that: 1) workload (X1) has a significant impact on performance of 37.5% on the performance of the employee event 2) work stress (X2) has no significant impact of 11.6% on the work performance of event employees . 3) workload (X1 and work stress X2) have a significant effect of 53% on work performance in event employees in CV. Berlian Event Organizer.
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEKERJA EVENT DI CV. BERLIAN EVENT ORGANIZER SEMARANG Widayanta, Ardhita Marta; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2023

Abstract

The development of the event industry organizer in the City of Semarang is quite fast. One such company is Berlian Event Organizer company. The research aims to test the impact of workload and work stress on employee performance in Berlian Event Organizer company. The data was obtained through questionnaires distributed to 54 staff and interviews. The research method is descriptive quantitative. Testing instruments using validity tests and reliability tests. The data is analyzed using the classical assumption test, double linear regression. The results of the analysis can be seen that: 1) workload (X1) has a significant impact on performance of 37.5% on the performance of the employee event 2) work stress (X2) has no significant impact of 11.6% on the work performance of event employees . 3) workload (X1 and work stress X2) have a significant effect of 53% on work performance in event employees in CV. Berlian Event Organizer.
Pengaruh Kualitas Pelayanan Jasa Penyewaan Event Equipment Terhadap Kepuasan Pelanggan pada Cv. Bali Stage Expotama di Bali Susila, Gusti Ayu Agung Ratih Prameswari; Sumadi, I Gede; Wirata, I Nengah
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This study aims to analyze the effect of service quality on event equipment rental services at CV. Bali Stage Expotama on customer satisfaction. Quantitative method used in this research. Data was collected by distributing questionnaires to 38 consumers of CV Bali Stage Expotama and validity and reliability tests were carried out before the questionnaire was used to gather data. Data processing was carried out using the SPPS version 26 program and data analysis techniques using a simple linear regression test. Based on the results of data analysis, it is known that the service quality of event equipment rental services at CV. Bali Stage Expotama in Bali influences of customer satisfaction by 84.6%. The results of the analysis of service quality show that the tangible dimension gets a score of 3.89 (satisfied), the reliability dimension gets a score of 4.02 (satisfied), the responsiveness dimension gets a score of 4.06 (satisfied), the assurance dimension got a score of 3.99 (satisfied), the empathy dimension got a score of 3.97 (satisfied). These five dimensions get satisfied ratings, which means customers are satisfied with services of CV. Bali Stage Expotama and it is known that the tangible dimension gets the lowest rating.
Pengaruh Personal Selling dan Sales Promotion terhadap Keputusan Pembelian Jasa Event Organizer di Bepro Communication Kusumaningrum, Prabawati Nugroho; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1645

Abstract

Bali Island as a tourism destination continues to grow every year, especially in the MICE and event industry. The intense competition in this industry has forced event organizers to carry out various promotional strategies. This research aims to analyze the effect of personal selling and sales promotion in an effort to increase sales volume for event organizer services. This research uses a quantitative descriptive approach. Data was collected through a questionnaire instrument which was distributed to 80 project managers from each company that used services in holding events from 2018 to 2022. Data were processed using SPSS version 26 and analyzed using multiple linear regression, classical assumption regression test, individual parameter significance test (t test), simultaneous significance test (F test) and the coefficient of determination R². Based on the results of data analysis it is known that personal selling and sales promotion have a positive and significant effect on purchasing decisions for event organizer services either partially or simultaneously. Simultaneously it is 70.5%, while the remaining 29.5% is influenced by other factors not examined. Partially, personal selling has a positive and significant effect of 23.4% on purchasing decisions, while sales promotion has a positive and significant effect of 28.2% on purchasing decisions.
Strategi Pemasaran Corporate Event Dalam Membangun Customer Relation di PT. Visicita Imaji Semesta Piero, Grandtino; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2327

Abstract

The event organizer industry continues to grow along with the increasing demand from companies to build long term relationships with clients through corporate event, PT. Visicita Imaji Semesta is an experienced event service provider that has handled numerous national scale projects. However, the company has faced a decline in repeat orders, affecting its business performance, therefore an appropriate marketing strategy is needed to strengthen customer relations. This study aims to analyze the corporate event marketing strategy implemented by PT. Visicita Imaji Semesta in building customer relationships, the research uses a descriptive qualitative method with data collected through intereviews, observation, and documentation. SWOT analysis is used to identify the internal and external factors, strengths, weaknesses, opportunities, and threats that influence that company’s marketing strategies. The finding indicate that the company applies SO strategies by integtrating creativity and open communication with digitas trends such as hybrid events, ST strategies are implemented by maintaining intensive communication and providing value added services to clients. WO strategies internal limitations through technology, while WT strategies focus on strengthening SOP, staff training, and quality control systems, there four strategies have proven effective in fostering client satisfaction, loyalty, and trust, forming the foundation of sustainable long term relationships.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Avinci Wedding Planner Yogyakarta Shifa, Laula Linatus; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2345

Abstract

Avinci Wedding Planner is a well-known wedding service provider in Yogyakarta City that has a variety of wedding packages. This study aims to analyze the influence of service quality on consumer satisfaction at Avinci Wedding Planner Yogyakarta. This study uses a quantitative method approach with a population of 194 consumers and a sample of 66 respondents determined using the Slovin Technique. Data collection using questionnaires, interviews, and documentation studies. The testing of the research instrument used validity test and reliability test with SPSS version 26. The data analysis techniques used were normality test, heterokedasticity test, simple linear regression analysis, f test, t test, and determination coefficient. The results showed that the quality of service had a positive and significant influence on consumer satisfaction with a t- calculated value greater than the t-table (9.065 > 1.99714) and a significance level of 0.000 < 0.05. The determination coefficient showed that service quality contributed 56.2% to consumer satisfaction, with 43.8% influenced by other variables. The reliability dimension and the assurance dimension received the highest score (4.39), while the responsiveness dimension with an average score of (4.34) scored the lowest. These findings help Avinci Wedding Planner to optimize the improvement of service aspects that have a significant effect on customer satisfaction.
Pengaruh Beban Kerja Terhadap Kinerja Pekerja Harian Lepas di PT Kreasi Indonesia Putra Gautama, I Made Lingga; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2378

Abstract

PT. Kreasi Indonesia Putra is an event organizer based in Bali, founded by Ihsan Halomoan Dili Lubis. Currently, PT. Kreasi Indonesia Putra has developed into a competent professional event organizer for both national and international events. The services provided by PT. Kreasi Indonesia Putra include activities such as production, gala dinners, meetings, conferences, team building, exhibitions, and incentive tours.This study aims to examine the influence of workload on the performance of freelance daily workers. The population consisted of all workers, with a sample of 38 freelance respondents. Data collection was conducted using questionnaires, analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results indicate that workload has a negative and significant effect on employee performance, based on a t-value of -6.108 and a significance level of 0.000. The magnitude of workload's influence on employee performance is 50.9%. Recommendations include assigning tasks according to available time and employee capabilities, providing regular training and guidance to employees, and supervising employees in carrying out their duties.
Co-Authors Agung Suryawan Wiranatha Aleksandra, I Gusti Agung Ayu Mia Anna Maulidia Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Citrawati, Luh Putu Gautama, I Made Lingga I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Indah Kusumarini Karang, I Kadek Budiartanayasa Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Lisa, Natasia Poetri Ni Kadek Swandewi Ni Made Melia Prashanti Wahyuni Ni Wayan Purnami Rusadi Paramita , Ratri Piero, Grandtino Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Sabina, Elvira Selamet, I Wayan Agus Shifa, Laula Linatus Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta Wirata, I Nengah Wulandari, Pande Putu