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Journal : JURNAL BISNIS STRATEGI

PENGARUH KUALITAS MANAJEMEN LINGKUNGAN TERHADAP KEUNGGULAN BERSAING PADA INDUSTRI MANUFAKTUR DI JAWA TENGAH Cahyono, Budhi; Sulistyo, Heru
JURNAL BISNIS STRATEGI Vol 9, No 7 (2002): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1296.36 KB) | DOI: 10.14710/jbs.9.7.76-91

Abstract

Quality revolution programs have position quality as main object. Corporates focus on continuous improvement and how to create cus­ tomer satisfaction continually. The other side, Berry and Rondinelli (1998) say that in the twenty first century indicated as a new revolution industry, especially in environmental management. This fact have make corporates must redefinition to their object, they not only exploiting human resources and natural resources, but also how they must responsibility to environ­ mental.This research is design to know the impact of Quality environmental management (OEM) practices to competitive advantage. The first hypoth­ esis focus the impact OEM on competitive advantage and the second hypothesis emphazises the impact of interaction OEM with corporate performance as moderating variable on competitive advantage. Data was collected by mail survey with object corporates that resistance on envi­ ronmental problem. Population are all corporate that resistance to envi­ ronmental problem and the research variabel are : quality environmental management, corporate performance and competitive advantage. Respond rate from quesionare that mailed reach 28% from total popula­ tion 150 corporates. All item in three variabel were measured by 5 point Ukert­scale (strongly disagre to strongly agree) and all items were valid. By alpha cronbach, all variables indicate reliable (OEM ­ 0, 7789, GP = 0, 8433, CA  = 0, 7827). This resuit indicate that quality environmental management has positive impact on competitive advantage. The other result indicate that interaction quality environment management and corporate performance (as moderating variable) has positive impact on competitive advantage
Hubungan antara Kualitas dan Kepuasan Pelanggan dalam Pembentukan Intensi Pembelian Konsumen : Studi pada Empat Industri Jasa di Semarang Sulistyo, Heru
JURNAL BISNIS STRATEGI Vol 4, No 1 (1999): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.309 KB) | DOI: 10.14710/jbs.4.1.8-24

Abstract

This research discussed relationship between service quality and consumers satisfaction in term  of consumers purchase intention at four service industries in Semarang.  The appearance of conflicts among researchers concerning to the relationships between the service quality, consumers satisfaction in the one side and the purchase intentions in the other side previously, brought about the interest to find out the relationship among the three variables concerned, by giving alternatives toward consumers satisfaction as the moderator variable.  The objective of the research is to examine the nature of the relationship between service  quality and consumers satisfaction in term of the purchase intentions. Based on the model proposed by  Taylor and Baker ( I 994), the relations.hip between service quality and purchase intentions was moderated by the consumers satisfaction giving more explanation on the purchase intentions variance better than each variable.The method of data collecting was done through questionares, which consist of 320 respondents at four service industries and using convenience sampling.  Those four service industries were  familiar for service  user. The result of the research showed that coefficient regression of the interaction for the two service industries was positif and signifficant (p £ O. 05),  whereas for the the other two was not signifficant.  The value of R2 for two service industries was increasing after the interaction of service quality and consumers satisfaction being participated in the model of moderator regression equality and the result supported the research hypotesis.  The research also showed that consumers satisfaction (moderator vari­ able) was able to moderate the relationship between service quality and consumers purchase intention.