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Journal : Proceeding International Conference on Information Technology and Business

Marketing Strategy through Swot Analysis on the Puncak Mas Tourist Attraction in Bandar Lampung Niken Paramitasari; Yan Aditiya Pratama; Andri Winata; Aditya Mandala Putra
Prosiding International conference on Information Technology and Business (ICITB) 2021: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 7
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The tourism sector in Indonesia is currently considered to have an effective role in increasing the country's foreign exchange. The Covid-19 pandemic has an impact ontourism sector activities and recorded losses of up to IDR 10 trillion during the implementation of the Large-scale social restrictions or LSSR (Indonesian: Pembatasan Sosial Berskala Besar or PSBB). The 2020 report states that the number of tourists has decreased by 75% compared to 2019. In this study, data was obtained through distributing questionnaires to visitors in Puncak Mas tourist attraction. It was processed using a SWOT analysis technique. The result of this study showed that Puncak Mas tourist attraction had strength in Internal Factors and there were various threats of quite inhibiting. Diversification must be carried out so that there was development in tourist areas and tourism renewal that provides innovation, security, and comfort for Puncak Mas tourist attraction.Keywords— Marketing Strategy, SWOT, Tourism
The Development of Mobile-Based for Online Thesis Guidance Amnah - Amnah; Indra Budi Sumantoro; Yan Aditiya Pratama
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Nowadays, technology becomes more sophisticated. Especially in mobile technology, it already has various types and operating systems. One that is widely used by the community is Android. During the Covid-19 pandemic, students are difficult to conduct thesis guidance because the teaching and learning process in the university is not required to come. Sometimes, the schedules of did not match or the lecturers are out of town so they cannot do correctly. With mobile technology, thesis guidance can be used online, guidance and mobile. This application was designed for an online guidance support system. Moreover, it helps in solving problems encountered in the tutoring process. Keywords: Guidance, Thesis, Smartphone