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All Journal Register Journal Adi Widya : Jurnal Pengabdian Masyarakat Proceedings of the International Conference on Nursing and Health Sciences Journal of Pragmatics and Discourse Research Frasa: English Education and Literature Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) ACCELERATION: Multidisciplinary Research Journal REGISTER JOURNAL
beta setiawati
Universitas Duta Bangsa Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE ANALYSIS OF MAXIM VIOLATION IN ALL THE BRIGHT PLACES THE MOVIE Beta Setiawati; Angelika Jeana Rachel; Ahnaf Dzaky Kamaluddin; Sholiyah Sholiyah; Alyssa Nur Rochmah
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 5 No. 2 (2024): Vol. 5 No. 2 September 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v5i2.3981

Abstract

This research analyzes maxim violation in the film All the Bright Places (2020). This movie talks about mental health, family, and relationships. The purpose of this research is to find what maxim violations are used in the movie All the Bright Places. The research method used is Descriptive Qualitative by using Grace Theory. The researcher analyzes the data thoroughly, with observations to find data results with explanations that will be compiled in the form of conversational dialogue. This study identifies the maxim violations of quality, quantity, relevance, and manner in the dialog between the main characters, Theodore Finch and Violet Markey. In this study, 9 violations of maxim quality, 3 violations of maxim quantity, 13 violations of maxim relevance and 6 violations of maxim manner were found.
CONSTRUCTING URGENCY AND SCARCITY IN INDONESIAN SHOPEE FLASH SALE ADVERTISEMENTS: A PRAGMATIC ANALYSIS beta setiawati
Acceleration: Multidisciplinary Research Journal Vol. 4 No. 2 (2026): Acceleration: Multidisciplinary Research Journal
Publisher : PT Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/amrj.v4i2.210

Abstract

This study examines the linguistic construction of urgency and scarcity in Shopee flash sale advertisements and their pragmatic functions in shaping consumer perception and decision-making. Using a qualitative descriptive design with a discourse-analytic approach, data were collected from 132 flash sale advertisements over a four-week period. The data were analysed through discourse analysis and pragmatics, focusing on speech acts and implicature. The findings identified 381 linguistic markers, comprising 214 urgency expressions and 167 scarcity expressions. Urgency was mainly expressed through time-bound markers and action prompts, while scarcity was conveyed through stock limitation and quantity indicators. Exclamatory forms, imperative sentences, elliptical phrases, and code-mixing were frequently used to strengthen persuasive effects. Additionally, 64% of the advertisements combined urgency and scarcity strategies, making this the dominant persuasive pattern. Pragmatically, these expressions functioned as indirect persuasive acts that created perceptions of limited time and availability, encouraging immediate consumer action. The study highlights how linguistic choices serve as effective persuasive tools in Indonesian digital marketing discourse.
Co-Authors Ahnaf Dzaky Kamaluddin Alyssa Nur Rochmah Angelika Jeana Rachel Desi Rohma Khurniawati Devi Tri Romadhoni Evi Murti Wardhani Fiona Puspitasari Mulyadi Hidayatulloh, Aris Kufita Alya Salsabila MARGININGSIH Muhammad Amin bin Sahari Murti Wardhani, Evi Ratini Setyowati Sholiyah Sholiyah SM, Syafrianto Sri Wahyuningsih Nugraheni Wardhani, Evi Murti Winarti Winarti Winarti