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Pengaruh Nilai Pelanggan, Kepercayaa Konsumen dan Kualitas Pelayanan terhadap Kepuasan Konsumen E-Commerce Lazada di Wilayah Kota Bekasi Nur Syeha Rahmawati; Franciscus Dwikotjo Sri Sumantyo; Hapzi Ali
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari-Maret 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i1.82

Abstract

Abstract: This study aims to determine how big the influence of customer value, consumer trust, and service quality on Lazada's e-commerce consumer satisfaction in the Bekasi City area. The basis of this study used 203 respondents to be used as samples in the study, which in this study used primary data obtained by distributing questionnaires to Lazada consumers in Bekasi City. Data analysis techniques in this study using Partial Least Square (PLS) and Hypothesis Testing. Data processing in this study using the SmartPLS 3.0 software program. Based on the results of the study, it was shown that in the hypothesis test, the variable Customer Value had a significant effect on customer satisfaction with a sig value of 0.041 < 0.05 and Tstatistics of 2.054, the results stated that Tstatistics > 1.96. And the Consumer Trust variable has a significant effect on Consumer Satisfaction with a sig value of 0.005 < 0.05 and Tstatistics 2.809, the results are declared significant because Tstatistics > 1.96. Then there is the service quality variable that has a significant effect on customer satisfaction with a sig value of 0.000 > 0.05 and a Tstatistic of 4.741, the results stated that Tstatistics > 1.96. Based on the calculation results show that customer value, consumer trust and service quality have a positive effect on customer satisfaction. This is evidenced by the R Square value of 0.635. This shows that the higher the customer value, consumer trust and service quality towards customer satisfaction, the better. Abstrak: Penelitian ini bertujuan untuk mengetahui seberapa besarkah Pengaruh Nilai Pelanggan, Kepercayaan Konsumen, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen E-commerce Lazada di Wilayah Kota Bekasi. Dasar penelitian ini menggunakan 203 responden untuk digunakan sebagai sampel dalam penelitian, dimana dalam penelitian ini menggunakan data primer yang diperoleh dengan penyebaran kuesioner kepada konsumen Lazada di Kota Bekasi. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dan Uji Hipotesis. Pengolahan data dalam penelitian ini menggunakan program software SmartPLS 3.0. Berdasarkan hasil penelitian menunjukan bahwa dalam uji hipotesis variabel Nilai Pelanggan berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.041 < 0.05 dan Tstatistik 2.054, hasil tersebut dinyatakan bahwa Tstatistik > 1.96. Dan variabel Kepercayaan Konsumen berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.005 < 0.05 dan Tstatistik 2.809, hasil tersebut dinyatakan signifikan karena Tstatistik > 1.96. Lalu ada variabel Kualitas Pelayanan berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.000 > 0.05 dan T statistik 4.741, hasil tersebut dinyatakan bahwa Tstatistik > 1.96. Berdasarkan hasil perhitungan menunjukan bahwa nilai pelanggan, kepercayaan konsumen dan kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen. Hal tersebut dibuktikan dengan nilai R Square sebesar 0.635. Ini menujukan bahwa semakin tinggi nilai pelanggan, kepercayaan konsumen dan kualitas pelayanan terhadap kepuasan konsumen akan semakin baik.
The Influence of Business Networking, Digital Capability, and Innovation on Entrepreneurial Success Eka Sutisna; Franciscus Dwikotjo Sri Sumantyo; Enggar Widianingrum; Noorhani Dyani Lakssmi
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1035

Abstract

This study aims to examine the influence of business networking, digital capability, and innovation on entrepreneurial success in the context of small and medium-sized enterprises (SMEs). In the rapidly evolving digital economy, entrepreneurs are required to leverage not only traditional resources but also strategic capabilities to achieve sustainable business performance. This research adopts a quantitative approach using a cross-sectional survey design. Data were collected from 200 SME owners and managers through structured questionnaires, and the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that business networking, digital capability, and innovation all have a positive and significant effect on entrepreneurial success. Among these variables, digital capability shows the strongest influence, highlighting the critical role of technology adoption and digital skills in enhancing business performance. Innovation also demonstrates a substantial contribution by enabling firms to create value, differentiate offerings, and respond to market changes. Meanwhile, business networking plays a significant role in providing access to resources, information, and opportunities that support business growth. Furthermore, the combined effect of these variables explains a substantial proportion of the variance in entrepreneurial success, indicating their complementary and synergistic relationships. This study contributes to the entrepreneurship literature by integrating business networking, digital capability, and innovation into a comprehensive research model. The findings provide practical implications for entrepreneurs to prioritize digital transformation, strengthen networking activities, and foster continuous innovation to achieve long-term success. Additionally, policymakers are encouraged to support entrepreneurial ecosystems by enhancing digital infrastructure, facilitating collaboration, and promoting innovation-driven initiatives.
Pengaruh Iklim Organisasi Dimediasi Work Engagement terhadap Kinerja Karyawan PT Ciriajasa Cipta Mandiri Jakarta Selatan Narendraputri Andini; Tyna Yunita; Jumawan Jumawan; Edward Silalahi; Franciscus Dwikotjo Sri Sumantyo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 3 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i3.1831

Abstract

The Influence of Organizational Climate Mediated by Work Engagement on Employee Performance at PT. Ciriajasa Cipta Mandiri. This research aims to find out whether Organizational Climate can influence the performance of Work Engagement mediation found in Employee Performance at PT Ciriajasa Cipta Mandiri. With quantitative research methods, the population and sample are saturated. The sample used in this research was 205 respondents. The results of this research explain that organizational climate variables have a positive and significant effect on Work Engagement. Because Organizational Climate has a value of (T statistics 21.565 > T table 1.65) and (P Value 0.000 < 0.05). So the direct influence of the Organizational Climate variable on Work Engagement is proven to be significant and stated to be full. The organizational climate variable has a negative effect on job satisfaction. The Work Engagement variable has a positive and significant effect on employee performance. The researcher realizes that this research has shortcomings and limitations, however, the researcher hopes that this research can be useful for the parties involved in this research. This research can be used to expand knowledge and complete the literature regarding the Influence of Organizational Climate Mediated by Work Engagement as an Intervening Variable in PT. Ciriajasa Cipta Mandiri.
The Influence of AI Personalization, Perceived Usefulness, and Trust in Technology on Online Purchase Intention Franciscus Dwikotjo Sri Sumantyo; Titin Jumriah; Noorhayani Dyani Laksmi
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1259

Abstract

This study aims to examine the influence of AI personalization, perceived usefulness, and trust in technology on online purchase intention in the context of e-commerce. The rapid advancement of artificial intelligence has enabled online platforms to deliver personalized experiences, which are expected to enhance consumer engagement and purchasing behavior. This research adopts a quantitative approach using a cross-sectional survey design. Data were collected from 200 respondents who have experience in online shopping and exposure to AI-based personalization features. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate both the measurement and structural models. The results indicate that AI personalization, perceived usefulness, and trust in technology all have a significant positive effect on online purchase intention. Among these variables, trust in technology emerges as the most influential factor, highlighting the importance of security, reliability, and consumer confidence in digital transactions. AI personalization also plays a crucial role by enhancing the relevance of product recommendations and improving user experience, while perceived usefulness contributes by increasing the efficiency and convenience of online shopping. The model demonstrates strong explanatory power, indicating that these variables collectively provide a comprehensive understanding of consumer behavior in digital marketplaces. The findings of this study offer both theoretical and practical implications, suggesting that e-commerce businesses should focus on integrating advanced AI technologies with trust-building strategies and user-friendly systems to increase consumer purchase intention.