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All Journal Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen JSMA (Jurnal Sains Manajemen dan Akuntansi) Telaah Bisnis Formosa Journal of Multidisciplinary Research (FJMR) Edu Research : Jurnal Penelitian Pendidikan Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Ekonomi Manajemen Bisnis dan Akuntansi JIMIA International Journal of Education, Vocational and Social Science JPS (Jurnal Perbankan Syariah)
Kunto Ajibroto
Politeknik Pajajaran ICB Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Telaah Bisnis

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Meningkatkan Daya Saing Produk Perbankan melalui Analisis Lingkungan Strategis: Kasus Produk Kredit Pegawai BPR Bhakti Daya Ekonomi Kunto Ajibroto; Dematria Pringgabayu
Telaah Bisnis Vol 17, No 2 (2016): Desember 2016
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.41 KB) | DOI: 10.35917/tb.v17i2.54

Abstract

Abstract The purpose of this study is analyzing external factors and internal factors, so it will be possible to find out the most appropriate strategy formulation for BPR Bhakti Daya Ekonomi(BDE) in facing the increasingly fierce competition. The research method used is qualitative with data collection using interview and observation, while for data analysis using SWOT method which also use analysis of EFAS and IFAS. The results of this study indicate that the position of BPR BDE for Credit Employees products is located in quadrant IV. In this quadrant the bank is in a position where its internal advantage is relatively more dominant than its weakness. However, in facing of the environment, threat is relatively greater than the chances. This study recom­mend that BPR BDE should adopt a concentrated diversification strategy while still focusing on employee loans not only serving civil servants and TNI/POLRI, but adding new products that are credit products for private employees, which specifically target private employee markets, who already have a steady income.
Co-Authors Andi Zulfikar Darussalam Dematria Pringgabayu Era Purike Era Purike Fauzany, Riffka Fransisca Wuri Wulandari Gina Legiana Hendriady de Keizer Hendriady de Keizer Herfiyanti, Leni I Putu Ajie Windu Kertayoga I Wayan Susrama Ida Bagus Alit Ksama Putra Nana Sujana Nana Sujana Ni Luh Putu Suarmi Sri Patni Nur Azizah Nur Azizah Priatna Kesumah Putri Dwi Novrina Rahadiyan Rahadiyan Said Bambang Nurcahya Windy Permata Suyono