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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang ATAVISME JURNAL ILMIAH KAJIAN SASTRA BERITA BIOLOGI METASASTRA: Jurnal Penelitian Sastra Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Ilmiah Edunomika (JIE) Jurnal Bébasan Jurnal Ilmiah Manajemen Kesatuan International Journal of Islamic Business and Management Review Management Science Research Journal Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship Management Studies and Business Journal Majalah Ilmiah Bahasa dan Sastra
Asep Supriadi
Balai Bahasa Bandung, Jalan Sumbawa 11 Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Management Studies and Business Journal

 1 
The Impact of Artificial Intelligence (AI) on Marketing Strategy Supriadi, Asep
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/pspbtk28

Abstract

This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.
Customer Engagement in the Digital Age Supriadi, Asep
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/fsaazw60

Abstract

This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.
Digital Transformation in Operational Management: A Systematic Review of Current Trends and Practices Supriadi, Asep; Mulyani, Ana Susi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/07xvt585

Abstract

This research investigates the impact of digital transformation technologies, including artificial intelligence (AI), Internet of Things (IoT), and big data, on operational decision making in the context of operational management. Through a comprehensive literature analysis, this research presents findings from studies that reveal the important role of digital technology in increasing operational efficiency, improving decision making, and facilitating innovation in various industrial sectors. The research findings highlight the importance of understanding the integration of digital technologies with existing operational management practices, as well as the ethical and organizational challenges associated with their use. In addition, this research identifies a number of potential research agendas to develop a deeper understanding of digital transformation in operational management and provide valuable guidance for organizations in facing the challenges and exploiting opportunities in this digital era.
Co-Authors Ahmad, Mamad Ali Asgar Amalia, Fara Dela Tasya Aminuyati Chrisna Djaya Mungok Darmika, Andi Muhammad Trisna Yudi Degdo Suprayitno Ganika, Gerry Hapsari, Paramesthi Wulan Kartasih, Asih Kunda, Asri Monica Feronica Bormasa Muliyati, Muliyati Mulyani, Ana Susi Mulyaningsih Mulyaningsih Mushida, Nazla Musran Munizu Nupus, Hayati Purnamasari, Eva Rahmatullah, Nana Rosita Hermiyati Sono, Mohammad Gifari Sugianto, Efendi Sugiardi, Sigit Suseno, Bambang Dwi Swissa, Indira Ratu Trisdyani, Henna Utami, Eva Yuniarti Veithzal Rivai Zainal Yanto Azie Setya, Yanto Azie