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Journal : Jurnal Abdi Insani

STRATEGI PENYULUHAN DAN PELATIHAN BAGI SISWA SMK: “MEMBANGUN JIWA ENTREPRENEUR MELALUI PEMASARAN ONLINE DALAM ERA MAKING INDONESIA 4.0" Sujatini, Siti; Budilaksono, Sularso; Puspita Dewi, Euis; Malays Sari Sakti, Essy; Pramestari, Diah; Dinariana, Dwi; Suryani, Fitri; Henni, Henni
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2101

Abstract

The entrepreneurship ratio is an indicator of a country's progress, currently Indonesia's entrepreneurship ratio is still low. Vocational education, especially at Vocational High Schools (SMK), has a crucial role in preparing the young generation to face the dynamics of industry 4.0 in Indonesia. This article aims to explain a community service approach that is focused on strengthening the entrepreneurial spirit of vocational school students through socialization and training strategies, especially in the context of online marketing. By utilizing the potential of digital technology, this activity is designed to increase students' understanding of the essence of entrepreneurship in the digital era to identify business opportunities and adapt to a rapidly changing economic environment. This article also links this initiative to the Making Indonesia 4.0 vision, which highlights the importance of mastering technology and creativity in driving sustainable economic growth. The implementation of this strategy is expected to make a significant contribution in preparing Indonesia's young generation to become strong economic actors in the industrial era 4.0.  The method of this activity is counseling and training, starting from preparing Extension Materials, Identifying Participants, Implementing Counseling, Training Workshops, Mentoring and Mentoring, Evaluation and Feedback. The results of this activity show that students basically already know the basic meaning of websites and Google sites, but do not yet understand how to access them, how to use websites, what are the advantages of using websites, etc. in more detail. . After this training and counseling, students (activity participants) can understand clearly. As for suggestions from the writing team, considering the large enthusiasm of the participants for this activity, activities like this need to be implemented in vocational schools and similar areas in other areas in Jabodetabek
PERAN HOMESTAY DALAM PENGEMBANGAN EKONOMI DAN PARIWISATA DESA MARGALUYU, PENGALENGAN, JAWA BARAT Yuliani, Nafisah; Trisnawati, Nana; Idaman, Nur; Budilaksono, Sularso; Suryani, Fitri; Marhalinda, Marhalinda; Suwartane, I Gede Agus
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1569

Abstract

The problems of community service partners in Margaluyu Pengalengan Village, West Java are: optimizing homestay management, product development and tourist attractions, marketing and promotion, involvement of local communities. The aim of community service is: identifying homestay opportunities generated for the local community of Margaluyu Village, Pengalengan, exploring the potential of homestays in the Margaluyu Village area, Pengalengan, exploring the role of homestays in the economic and tourism development of Margaluyu Village, Pengalengan. Improvements that have been made by homestay owners require support from the government and related agencies in providing tourist village infrastructure. Local governments are working with villagers to improve accessibility, repair roads, provide clean water sources, and improve sanitation. Apart from that, other supporting facilities have also been improved, such as providing stable electricity and adequate internet access. This provides long-term benefits for village communities and strengthens the attractiveness of the Situ Cipanunjang Tourism Village, Margaluyu Pengalengan Village, West Java. Thus, the role of homestays in economic development in Margaluyu Pengalengan Village, West Java, Pengalengan, is very significant. Apart from providing a direct economic impact through increasing people's income, homestays are also a catalyst for infrastructure development, community empowerment and promotion of local products. With the right support from various related parties, homestays can become one of the main driving forces in developing the local economy and improving community welfare in Margaluyu Pengalengan Village, West Java.