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All Journal Transformasi Jurnal Ilmiah Administrasi Publik (JI@P) Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas Research Fair Unisri Jurnal Komunitas (Komunikasi Tiada Batas)
Herning Suryo
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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WORD OF MOUTH SEBAGAI STRATEGI KOMUNIKASI PEMASARAN SANGGAR WAYANG PURWANTO Nur Wibowo, Pratama; Suryo, Herning; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkers—speakers from customers and close networks, (2) Topic—product quality, competitive prices, and friendly service, (3) Tools—direct communication and traditional information dissemination, (4) Talking Parts—engaging consumers through active responses, and (5) Tracking—monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service. Keywords: marketing communication, word of mouth, puppet studio
KOMUNIKASI INTERPERSONAL ANTARA MANAJER DAN KARYAWAN DALAM MENJAGA KUALITAS PELAYANAN PELANGGAN PADA CAFE KOPI CENDANA KOTA SURAKARTA Cahya Fahrurozi, Anindhita; Suryo, Herning; Siswanto, Siswanto
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Communication process in organisation is very important to measure employee performance. In Cendana Coffee Cafe Surakarta City, managers play an important role in interpersonal communication to maintain service quality. The result is an increase in visitors but there are also criticisms related to communication and employee motivation. This research focuses on describing interpersonal communication between managers and employees in maintaining service quality at Cendana Coffee Cafe Surakarta City. The type of research used is descriptive qualitative. The data sources in this research are primary data sources and secondary data sources. The data collection technique used in this research is interview, observation, documentation. The results showed that interpersonal communication between managers and employees at the Cendana Coffee cafe in Surakarta City was carried out by verbal and nonverbal communication. Verbal communication such as face-to-face conversations and briefings, while nonverbal communication through body language and facial expressions when serving customers. In carrying out interpersonal communication, it is carried out by carrying out 4 (four) indicators, namely openness, empathy, mutual support, equality. While the positive attitude indicator has not been running in the manager's interpersonal communication with employees. Keywords: Interpersonal Communication, Service Quality, Cendana Coffee
STRATEGI PUBLIC RELATIONS MEMPERTAHANKAN CITRA POSITIF: (STUDY KASUS PADA FADJAR STUDIOS PEMBUATAN STEMPEL DI SURAKARTA) Dwiki Kurniawan, David; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Fadjar Studios is a facilities management service. The main objective of business efforts in carrying out a strategy to maintain a positive image is by carrying out programs to achieve company performance where Fadjar Studios by making updates which we distribute directly or through online media in order to get a positive image from the public. Based on these problems, there is a statement, namely: What is the public relations strategy for maintaining a positive image of Fadjar Studios, as well as steps fordata collection, planning, action and communication, and evaluation. The research approach used is a qualitative approach, because researchers want to know the strategies carried out by Fadjar Studios public relations in maintaining the company's image. The data collection techniques used in this research were observation, interviews and documentation. The theory used is the public relations theory of Cutlip, Center, and Broom (2005: 268). This theory explains the four steps of the public relations management process, namely: Data Collection, Planning, Communication, and Evaluation. The research results show that in maintaining a positive image, Fadjar Studios carries out a process of defining problems using data and information. The planning process uses systematic planning. The implementation process is carried out according to the plan that has been prepared. The evaluation process is carried out after implementation is complete. From this research it can be concluded that public relations implements strategies to maintain a positive image. The steps taken are also in accordance with applicable procedures Keywords: Strategy, Public Relations, Image, Fadjar Studios
STRATEGI KOMUNIKASI HOST LIVE PADA AKUN @RICISM_ DALAM MEMANFAATKAN FITUR LIVE TIKTOK SEBAGAI DAYA TARIK AUDIENS Handayani, Tri Mega; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.
Persepsi Pendengar Terhadap Rebranding Radio Metta FM Solo Ancika, Nurmalita Anggie; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Radio Metta Solo FM was founded in 2003 as a Catholic radio which facilitates many Catholic activities and broadcasts around 30% of spiritual programs that focus on the spiritual needs of the community. Over time, this radio began to transform into a professional commercial radio that focused on advertising and profit-oriented activities. This radio is rebranding to Urban Family Radio, with a change in name and tagline that reflects its new identity as a modern and urban family radio. The aim of this research is to determine the perception of the rebranding carried out by Radio Metta Solo FM by listeners in Surakarta. The supporting theories in this research are Rebranding according to Muzellec and Lambkin and Perception according to Walgito. This research is descriptive with qualitative methods. The results of this research conclude that the rebranding of Radio Meta FM Solo produced varying impacts on listener perceptions. The change to more modern content has succeeded in attracting new listeners with a fresh and contemporary approach. However, there are challenges in maintaining radio's original identity, leading to a decline in the loyalty of long-time listeners. It is important for Radio Meta FM Solo to clarify market segmentation and maintain elements that are loved by long-standing listeners so that brand perception remains positive and consistent, allowing this radio to develop without losing the essence that its loyal listeners have known. Keywords: Rebranding, Perception, Radio Metta FM Solo
KOMUNIKASI PERSUASIF HUMAS PARIWISATA PURA MANGKUNEGARAN SURAKARTA DALAM MENINGKATKAN PENGUNJUNG Nabila, Shandra; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Persuasive communication is communication that involves persuading and persuading which aims to change a person's attitude, opinion, or behavior. In this process, the communicator can plan to influence the communicant. The purpose of this study is to determine the persuasive communication of the Pura Mangkunegaran Tourism Public Relations in increasing visitors. The type of research used is a qualitative descriptive research method. The focus of the research in this study is how the persuasive communication of the Pura Mangkunegaran tourism public relations uses persuasive communication techniques, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques. Data collection techniques used are observation, interviews and documentation. In this study, the researcher used the Pura Mangkunegaran tourism public relations and Pura Mangkunegaran tourism visitors as sources. The data analysis technique used is interactive model data analysis developed by Miles and Huberman. The results of the research on persuasive communication of Pura Mangkunegaran tourism public relations in increasing visitors using persuasive communication techniques l, namely association techniques, integration techniques, reward techniques, arrangement techniques and red-herring techniques show that Pura Mangkunegaran tourism public relations uses social media which is a channel used by communication paths to convey messages from Pura Mangkunegaran tourism public relations to the community and potential local and foreign tourists. This study concludes that persuasive communication carried out by Pura Mangkunegaran tourism public relations contributes significantly to increasing the number of visitors. However, further innovation is needed in communication strategies, especially in utilizing digital technology to reach a wider audience. Keywords: Persuasive Communication, Public Relations, Mangkunegaran Palace Tourism
Komunikasi Pemasaran Desa Wisata Sendang Kun Gerit Gemolong Sragen Dalam Meningkatkan Kunjungan Wisatawan Sixnata, Rulhy Adhy; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Advances in communication and technology due to globalization have presented opportunitiesand challenges for the tourism sector in Indonesia. One of the developing destinations isSendang Kun Gerit, a natural bathing-based tourist attraction in Sragen Regency. Thisresearch aims to describe the marketing communication strategies implemented to increasethe number of visitors. This research uses a qualitative descriptive method with data collectiontechniques through interviews, observation and documentation. The research results show thatthe marketing communications implemented include online marketing via social media, publicrelations, personal selling, and sales promotions. The strategy contributed to an increase inthe number of tourists, especially during the holiday season. It is proven that every month thenumber of visitors increases and the busiest occurs in December 2024, reaching 35,231 peoplevisiting Sendang Kun Gerit.Keywords: Marketing Communications, tourism, Sendang Kun Gerit
STRATEGI KOMUNIKASI ANDCRAFT MELALUI MEDIA INSTAGRAM Arsamevia, Tiara; Suryo, Herning; Mahar Rizqi, Fikriana
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT The rapid development of information and communication technology has revolutionized the way humans communicate, interact and participate. Social media is one form of development of information and communication technology. Now social media is also utilized as a means of doing business. Instagram has become a popular platform for building audiences and promoting goods or services for businesses. Competition in the business world in utilizing Instagram as a communication medium is getting tighter, an understanding of communication and good communication planning is needed to be able to convey messages well and effectively. This research discusses the communication strategy carried out by Andcraft through Instagram media. The method used in this research with a qualitative approach, data collection with interviews, observation and documentation, and data validation used is miles and huberman interactive analysis. The results showed that Andcraft uses Instagram for planning to know the audience, create messages, determine methods and choose media. Utilizing Instagram as a communication medium is done by Andcraft by using photo and video features, comments, captions, hashtags, Instagram ads, and Instagram insight for social media maintenance of its account. However, in some cases Andcraft does not maximize some of the features that are a challenge for him. Keywords: Communication, Strategy Communication, Instagram, Instagram Utilization
Persepsi Followers Instagram Pada Bening's Clinic Solo Dalam Membangun Brand Image Instagram Followers' Perception of Bening's Clinic Solo in Building Brand Image Ramadhana, Vilawati; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to analyze Instagram followers' perceptions of Bening's Clinic Solo in building a brand image. This research uses a qualitative approach with a document study method. Data collection was carried out through in-depth interviews with active followers on the Bening's Clinic Solo Instagram account. Data analysis uses a perception process model, including selection (sensation and attention), interpretation (organization and categorization), and rounding (judgment and conclusions). The research results show that followers' perceptions of Bening's Clinic Solo are influenced by various factors, such as content visualization, interactions with the clinic, and testimonials from other users. The positive perception formed can contribute to the formation of a strong brand image and attract the interest of potential new consumers. Keywords: Perception, Instagram Followers, Bening's Clinic Solo, Brand Image
INSTAGRAM SEBAGAI MEDIA PROMOSI TRIFTING UNTUK MENINGKATKAN JUMLAH PENGUNJUNG SAFE FESTIVAL DI CONVENTION HALL TIRTONADI Sena, Aldhan Gradika; Suryo, Herning
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The development of information and communication technology has made social media an inseparable part of everyday life. One of the most popular platforms in Indonesia is Instagram, which is used for various purposes, including product and event promotion. This study aims to examine Instagram as a promotional medium for the Save Festival at the Hal Tirtonadi Convention in increasing the number of visitors. Safe Festival only uses Instagram as the main promotional platform, with visual features such as interactive photos and videos and collaboration with local accounts to attract more visitors. Using a qualitative descriptive approach, this study collected data through observation, interviews, and documentation related to promotional activities on the @safeFestival Instagram account. The theories used by the author are promotion, marketing and social media. The results of the study indicate that the use of Instagram through visual uploads and reposting content can significantly increase the number of visitors. This study also supports the findings of previous studies on Instagram as a promotional medium with a focus on elements of visual interaction and targeted communication. Keywords: instagram, promotion, communication
Co-Authors Ahmad Fauzi Aji, Haryo Kusumo Ancika, Nurmalita Anggie Aris Tri Haryanto Arsamevia, Tiara Buddy Riyanto Cahya Fahrurozi, Anindhita Cahyani, Aprilia Wulan Dewi Kurniasari, Agnes Berlian Diki Nugroho Dinda Nurmalikhah, Fakhira Dita Permatasari Dolarosa, Fernanda Ilsavia Dwiki Kurniawan, David Fahrurozi, Fahrul Handayani, Tri Mega Hanifah, Nida Firyal Haryo Kusumo Aji Hemalindha, Hemalindha Syarifah Hanum Hindra Hatuti, Nurnawati Hindra, Nurnawati Kurniawan, Alal Kusumo Aji, Haryo Mahar R, Fikriana Mahar Rizqi, Fikriana Maserona Sarungu, Lukas Maya Sekar Wangi Muadz, Muadz Musairi, Wendi Nabila, Shandra Naina Aqmarina, Putri Narwanto, Rohmad Dwi Nur Wibowo, Pratama Putri Alfiani Rahmalia, Sinta Ramadhana, Vilawati Rosihul Ilmu, Fuhham S Siswanto Saputro, Alfiano Imam Sarungu, Lukas Maserona Sena, Aldhan Gradika Septiawan, Naufal Rafiif Sihabuddin, Sihabuddin Siswanta, Siswanta Siswanto Sixnata, Rulhy Adhy Suffi Al-Amin, Muhammad Kamil Susanti, F. Yeni Suwardi Suwardi Tara, Juki Danis Unami Anggraini, Ganis Wibisana, Anar Nalendra Widiyowati, Estu Widyawati, Destya Fitri