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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Al-Muzara'ah Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Bukhori: Kajian Ekonomi dan Keuangan Islam Policy Brief Pertanian, Kelautan, dan Biosains Tropika Halal Studies and Society
Asep Nurhalim
Faculty Of Economics And Management, IPB University, Jl. Agatis. Dramaga Campus IPB, Bogor, West Java, 16680, Indonesia
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Implementation of the halal assurance system and MSME business development strategy: The case of a coffee shop Muslich, Muhammad Ayyub; Nurhalim, Asep; Irfany, Mohammad Iqbal
Halal Studies and Society Vol. 1 No. 1 (2024): January 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.1.38-42

Abstract

This study aimed to assist Micro, Small, and Medium Enterprises (MSMEs), specifically Dakara Coffee in meeting the requirements of the Halal Assurance System (HAS) 23000. Primary and secondary identification methods were used to implement the HAS Manual in this analysis. The HAS Manual which was designed for the specific conditions of Dakara Coffee comprised 11 criteria. The results showed that several identified food and beverage ingredients did not meet the HAS 23000 criteria and lacked supporting documents. Furthermore, several improvements were recommended such as replacing materials that did not comply with HAS 23000 and completing documentation for food and beverage ingredients. By using the Analytical Hierarchy Process (AHP) method, the primary priority for the business development of Dakara Coffee was identified as location, followed by other aspects including halal management, branding strategy, product innovation, and organizational management.
Determinants that affect generation Z consumer loyalty in Wardah skincare Zhulkarnain, Nur Azhizhah; Nurhalim, Asep; Mahanani, Yekti; Hassan, Rusni
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.8-13

Abstract

In 2022, the skincare market in Indonesia was observed to generate revenue of approximately US$ 2.05 billion. In this market, consumers tend to prefer local products that adhere to the standards of halal and are widely recognized. A prominent, current, and popular skincare brand that has been found to adhere to these standards is Wardah. Between 2020 and 2021, Wardah experienced an increase in market share, showing a growing preference for its products among consumers. However, from 2023 to 2024, a significant decline has been observed in the market share of the brand, signaling a reduction in consumer preference. This trend is a critical concern for the company, as it emphasizes the need to address the factors contributing to the decline and to implement strategies that are capable of enhancing the appeal of products produced by Wardah, enabling the brand to remain competitive. Therefore, this study aimed to analyze the factors influencing the loyalty of Generation Z consumers toward Wardah skincare products in the Jabodetabek region. The demographic was observed because, conventionally, Generation Z, which constitutes around 27% of the population of Indonesia (75 million people), is often targeted as the primary market to build consumer loyalty for the majority of products. In order to achieve the study objectives, a sample of 135 respondents was selected using a non-probability sampling method, specifically the purposive sampling technique. The data was then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The obtained results showed that brand trust and perceived value had a significant and positive impact on consumer loyalty. These observations suggest that companies should focus on maintaining and strengthening brand trust, fostering a strong brand community, and raising awareness about the importance of halal certification in skincare products. Additionally, efforts should be made to educate consumers about the value of halal-certified skincare products, as this can further enhance brand loyalty.
Faktor-faktor yang Memengaruhi Keputusan Masyarakat dalam Memilih Wakaf Uang Irfany, Mohammad Iqbal; Albajili, Abi Nubli; Nurhalim, Asep
Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Vol. 15 No. 2 (2022): Al-Awqaf : Jurnal Wakaf dan Ekonomi Islam
Publisher : Badan Wakaf Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47411/al-awqaf.Vol15Iss2.168

Abstract

Wakaf Hasanah is one of the services offering by BNI Syariah (now Bank Syariah Indonesia) to collect cash waqf transactions. offers a service called “Wakaf Hasanah” throuh website and mobile phone’s application that aims to make people easier having cash waqf’s transactions. Total of waqf funds that collected through Wakaf Hasanah as much as 1.2 percent is a cash waqf funds and 98.8 percent is a waqf through money funds. This research study aims to analyze the factors that affect people’s decision in selecting cash waqf in Wakaf Hasanah. This research study used primary data from 70 randomly respondents who had done cash waqf with Wakaf Hasanah or had not done waqf. The result of this study used logistic regression method and descriptive analysis shows that comprehension on cash waqf, information access, simplicity to donate cash waqf, and people’s trust affect people’s decision in selecting cash waqf.
Co-Authors Abi Nubli Albajili Albajili, Abi Nubli Anggraini, Lilik Arif Imam Suroso Fitri, Resfa Haq, Daffa Aqomal Irfany , Mohammad Iqbal Khalifah Muhamad Ali Lelly Mawarni Mahanani, Yekti Meta, Fildza Shabrina Mohammad Iqbal Irfany Mohammad Iqbal Irfany Muslich, Muhammad Ayyub Ranti Wiliasih Rusni Hassan, Rusni Rusydiana , Aam Slamet Salahuddin El Ayyubi Soni Trison Sugema, Iman Vitriara Ahsana Nadya Xaviera, Aliyya Zaki Abdullah Zhulkarnain, Nur Azhizhah