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Determinants that affect generation Z consumer loyalty in Wardah skincare Zhulkarnain, Nur Azhizhah; Nurhalim, Asep; Mahanani, Yekti; Hassan, Rusni
Halal Studies and Society Vol 1 No 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.8-13

Abstract

In 2022, the skincare market in Indonesia was observed to generate revenue of approximately US$ 2.05 billion. In this market, consumers tend to prefer local products that adhere to the standards of halal and are widely recognized. A prominent, current, and popular skincare brand that has been found to adhere to these standards is Wardah. Between 2020 and 2021, Wardah experienced an increase in market share, showing a growing preference for its products among consumers. However, from 2023 to 2024, a significant decline has been observed in the market share of the brand, signaling a reduction in consumer preference. This trend is a critical concern for the company, as it emphasizes the need to address the factors contributing to the decline and to implement strategies that are capable of enhancing the appeal of products produced by Wardah, enabling the brand to remain competitive. Therefore, this study aimed to analyze the factors influencing the loyalty of Generation Z consumers toward Wardah skincare products in the Jabodetabek region. The demographic was observed because, conventionally, Generation Z, which constitutes around 27% of the population of Indonesia (75 million people), is often targeted as the primary market to build consumer loyalty for the majority of products. In order to achieve the study objectives, a sample of 135 respondents was selected using a non-probability sampling method, specifically the purposive sampling technique. The data was then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The obtained results showed that brand trust and perceived value had a significant and positive impact on consumer loyalty. These observations suggest that companies should focus on maintaining and strengthening brand trust, fostering a strong brand community, and raising awareness about the importance of halal certification in skincare products. Additionally, efforts should be made to educate consumers about the value of halal-certified skincare products, as this can further enhance brand loyalty.
Faktor-faktor yang Memengaruhi Keputusan Masyarakat dalam Memilih Wakaf Uang Irfany, Mohammad Iqbal; Albajili, Abi Nubli; Nurhalim, Asep
Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Vol. 15 No. 2 (2022): Al-Awqaf : Jurnal Wakaf dan Ekonomi Islam
Publisher : Badan Wakaf Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47411/al-awqaf.Vol15Iss2.168

Abstract

Wakaf Hasanah is one of the services offering by BNI Syariah (now Bank Syariah Indonesia) to collect cash waqf transactions. offers a service called “Wakaf Hasanah” throuh website and mobile phone’s application that aims to make people easier having cash waqf’s transactions. Total of waqf funds that collected through Wakaf Hasanah as much as 1.2 percent is a cash waqf funds and 98.8 percent is a waqf through money funds. This research study aims to analyze the factors that affect people’s decision in selecting cash waqf in Wakaf Hasanah. This research study used primary data from 70 randomly respondents who had done cash waqf with Wakaf Hasanah or had not done waqf. The result of this study used logistic regression method and descriptive analysis shows that comprehension on cash waqf, information access, simplicity to donate cash waqf, and people’s trust affect people’s decision in selecting cash waqf.
DOES THE BOYCOTT MOVEMENT AFFECT THE VOLATILITY OF STOCK RETURNS? A COMPARATIVE STUDY OF IHSG AND ISSI Zikri, Rafli Ananta; Achsani, Muhammad Nur Faaiz Fathah; Nurhalim, Asep
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 14, No 1 (2026): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v14i1.36535

Abstract

The heating of the Palestine–Israel conflict in October 2023 triggered boycott movements targeting companies that support Israel and generated concerns regarding the financial market stability. This study examines the impact of boycott movements and macroeconomic factors on stock return volatility in Indonesia. Using time-series data from January 2021 to April 2025, the analysis compares the conventional index represented by the IDX Composite (IHSG) and the Islamic index represented by the Indonesia Sharia Stock Index (ISSI). Volatility dynamics are modelled using the ARCH/GARCH, while short-run and long-run relationships are analyzed using the ARDL approach. The results show that the optimal volatility of Islamic stocks exhibiting faster adjustment toward long-run equilibrium. The boycott movement significantly increases long-run volatility in the IHSG, whereas its effect on ISSI volatility is insignificant, indicating greater resilience of Islamic stocks. Inflation and industrial production reduce volatility, while exchange rate depreciation amplifies volatility in both indices. These findings contribute to the market volatility and Islamic finance literature by demonstrating that ethical screening and Sharia-compliant investment structures mitigate the transmission of boycott-induced geopolitical risk. The results offer practical implications for investors and regulators in strengthening Islamic capital markets as a stabilizing mechanism during periods of socio-political uncertainty.