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Adila Adisti
Jurusan Ilmu Ekonomi Fakultas Ekonomi Universitas Andalas
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Ekspansi Pasar Batik Jembatan Akar Melalui Optimalisasi Produksi dan Pemasaran Digital Adila Adisti; Chairunnisya; Musbatiq Srivani
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 1 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i1.38382

Abstract

Batik Jembatan Akar is one of the MSMEs located in West Sumatra and is known for its batik products, which display unique motifs typical of Minangkabau culture. This community service activity aims to improve production quality by applying technology, broadening the insights and skills of partners in batik using natural dyes, and strengthening marketing strategies through growth hacking innovation by utilizing digital marketing, sustainable and environmentally friendly packaging. The methods used in this activity are socialization, application of technology, and mentoring and evaluation. The results of this activity show an increase in batik production every month from 10 pieces to 30 batik cloths and the products produced have consistent quality. In terms of marketing, the viewer reach has reached 436 views in each post. Through this community service, the team helps partners expand market share by producing good product standards and using environmentally friendly packaging and marketing through Instagram Ads to reach consumers according to the market share of Jembatan Akar batik.
Meningkatkan Daya Saing Kerupuk Kamang melalui Diferensiasi Produk dan Strategi Pemasaran Digital Chairunnisya; Adisti, Adila; Ramadhani, Ratih; Mazelfi, Ihsani; Wellyalina
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40357

Abstract

Kerupuk Kamang Dua Saudara is one of the MSMEs that produces kamang crackers. However, sales are only made to middlemen without a logo and proper packaging, so it does not have competitive advantages. This community service aims to solve problems in three aspects, namely the production aspect (increasing the amount of production and the use of technology in the form of cassava grinding machines), the marketing aspect (use of social media), and the managerial aspect (discipline in SOP production and financial management). To solve the problems partners face, the approach can be categorized into a community service method based on integrated solutions through socialization, training, mentoring, and application of technology. Product innovation and digital marketing are important steps to increase business competitiveness. This community service positively impacts the UMKM Kerupuk Kamang Dua Saudara through increased production, digital marketing, and business management. Service to partners has succeeded in increasing production capacity by adding cassava grinding machines and developing three new product variants. In the marketing aspect, zipper packaging with a logo and active social media accounts for digital promotion have been created. From the managerial side, partners now have production SOPs, simple financial reports, and legal documents such as NIB and PIRT assistance. These results significantly increase partner efficiency, competitiveness, and market opportunities.
Co-Authors Chairunnisya Chairunnisya Chairunnisya Chairunnisya Chairunnisya, Chairunnisya Daimon Syukri Devi Yulia Rahmi Gracia Marshall, Imam Mazelfi, Ihsani MUHARJA, FAJRI Musbatiq Srivani Musbatiq Srivani Natasya, Diah Ayu Ramadhani, Ratih Ratih Ramadhani Ratih Ramadhani RINI Rini Rahmahdian Rini Rahmahdian Rizkyanto, Ridwan Rosyadah, Najla Saputra, Dendi Adi Tuty Anggraini Valeni, Rhenia Wahyuni Eloisa Marinda Wahyuni Eloisa Marinda Wellyalina, Wellyalina Wibisono, Iin Hartati Zakia, Dina Afifah