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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Pendidikan Ekonomi Undiksha Jurnal Akuntansi Profesi Ekuitas: Jurnal Pendidikan Ekonomi Cetta: Jurnal Ilmu Pendidikan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Community Service Learning WIDYA LAKSANA International Journal of Social Science and Business International Journal of Supply Chain Management Lampuhyang Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pedagogi dan Pembelajaran Jurnal Widya Sastra Pendidikan Agama Hindu Prabha Vidya International Journal of Multidisciplinary Sciences Ekuitas Jurnal Pnedidikan Ekonomi
I Wayan Suwendra
Universitas Pendidikan Ganesha
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Journal : Ekuitas Jurnal Pnedidikan Ekonomi

 1 
Analisis SWOT Daerah Tujuan Wisata Ranu Bedali Mochammad Mahfud; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.28036

Abstract

This study aims to determine the strengths, weaknesses, opportunities, and threats of the tourist attraction of Ranu Bedali as a tourist destination, and to find out the right strategy to be applied in the tourist destination of Ranu Bedali, Ranuyoso District, Lumajang Regency. In this regard, the study was designed as a qualitative descriptive study with a sample of 100 people consisting of government, managers, visitors and the community. Data were collected using a questionnaire and interviews were further analyzed descriptively qualitatively. The results showed that the strength of 2.42 weakness 0.54 opportunity 2.26 threat 0.47 and the cut point (1.88; 1.79) is in quadrant I, namely growth with concentration of aggressive strategies where the situation can be done by utilizing strengths and opportunities to increase the growth of Ranu Bedali destination destinations. Optimizing the potential of beautiful scenery, cool and beautiful, cheap ticket prices, the existence of swimming pools and waterfalls, and cleanliness that is still well maintained must always be preserved and socialized to the public so that people also preserve nature, not cut down trees carelessly, do damage to facilities and infrastructure in tourism and so as not to lose competitiveness with other tourist attractions. Increase arts and cultural performances, develop promotion systems, organize craft and souvenir training, improve damaged roads, access to tourism so that they are ready to face competition between tourist destinations. Improving the quality of Human Resources (HR) tourism managers and communities around tourism so that illegal logging does not occur again, destruction of facilities and infrastructure, and does not become perpetrators of pembegalan against people from outside Lumajang who want to visit the tourist destination Ranu Bedali.
Persepsi Masyarakat Terhadap Revitalisasi Pasar Tradisional di Pasar Rakyat Banjar, Desa Banjar, Kabupaten Buleleng Kadek Irma widya Darini; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.33872

Abstract

This study aimed at determining public perception of traditional market revitalization in Banjar people's market. The type of research was a descriptive study with a quantitative approach to describe the public perception of traditional market revitalization in Banjar people's market. The population in this study are visitors at the Banjar people market with a sample of 405 respondents who were searched using the sampling incidental. Data were collected by questionnaires and analyzed using descriptive analysis. Based on the result of the study, public perception of the expectation dimension obtained a score of 23.798 included in the appropriate category, the need dimension obtained a score of 7.090 included in the strongly agree category, the experience dimension obtained a score of 9.543 included in the good category.
Pengaruh Pendapatan dan Pola Konsumsi Terhadap Kesejahteraan Keluarga Nelayan di Desa Bunutan Kecamatan Abang I Nyoman Dedi Arimawan; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.33900

Abstract

This research has been conducted to determine (1) the effect of income on the welfare of fishermen families in Bunutan Village, Abang District, (2) the influence of consumption patterns on the welfare of fishermen families in Bunutan Village, Abang District, (3) the influence of income and consumption patterns on the welfare of fishermen families in Bunutan Village, Abang District. This research has been categorized as causal research. The number of samples involved in this research were 285 respondents. The data was collected using a questionnaire method, analyzed using multiple linear regression, which includes the t-test and F test with the help of the SPSS 16.0 for windows program. The results showed that: (1) there is a positive and significant influence of income on the welfare of fishermen families in Bunutan Village, Abang District partially, this is evidenced by a significance value of 0.000 < 0.05, then H0 is rejected, (2) there is a positive and significant effect of the consumption patterns on the welfare of fishermen families in Bunutan Village, Abang District partially, this is evidenced by a significance value of 0.000 < 0.05, then H0 is rejected, and (3) there is a positive and significant effect of income and consumption patterns on the welfare of fishermen families in Bunutan Village District Simultaneously, this is proven by the significance value of 0.000 < 0.05, then H0 is rejected. The magnitude of the influence of income and consumption patterns on fishermens' families' welfare in Bunutan Village, Abang District, is 52.2%. The coefficient of determination of 0.522 proves this result.
Pengaruh Pendapatan dan Jumlah Anggota Keluarga Terhadap Kesejahteraan Keluarga di Kelurahan Karangasem Ni Luh Ayu Utaminingsih; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.35304

Abstract

The main purpose of this research was to determine the effect of income and number of family members   on family welfare in Karangasem Village. This research is a type of causality research. The population of   this research is the Head of Family in Karangasem Village with a sample of 374 families. The methods used for data collection were questionnaires and documentation. The data analysis technique used in this study was the t test and the F test to determine the effect of the independent variable on the dependent variable partially and simultaneously. The results showed that (1) income affects family welfare. This is indicated   by the value of tcount = 5.498 > ttable = 1.966, (2) the number of family members affects family welfare. This   is indicated by the value of tcount = 13.535 > ttable = 1.966, (3) income and the number of family members affects family welfare. This is indicated by the value of Fcount = 103,956 > Ftable = 3.02.
Analisis Swot Usaha Sektor Informal di Pasar Amlapura Timur Kabupaten Karangasem pada Era Pandemi Covid-19 Ni Putu Suciyawati; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.37251

Abstract

This study aims to find out 1) SWOT analysis of informal sector businesses in the East Amlapura market in the era of the covid-19 pandemic when viewed from strengths, weaknesses, opportunities, and threats; 2) SWOT analysis of informal sector businesses in the East Amlapura market during the COVID-19 pandemic era when viewed from the right strategy used. The type of research used is descriptive qualitative. The subjects of this study were 50 informal business traders in East Amlapura. While the object of the research is a SWOT analysis of informal sector businesses in the East Amlapura market. Methods of data collection using interviews, questionnaire, and documentation. The data analysis technique used descriptive analysis. The result of this research is the Internal Strategy Factor Matrix, it can be seen that the total value of strength is 2.6 while the total value of weakness is 1.36. This shows that the strength factor of informal traders in the East Amlapura Market in the era of the covid-19 pandemic is greater than the weakness factor of traders. The External Strategy Factor Matrix shows that the total score for opportunities is 2.2, while the total score for threats is 1.65. This shows that the opportunities for informal traders in the East Amlapura Market in the era of the covid-19 pandemic are greater than the threat factor faced by informal traders in the East Amlapura Market. The results of the SWOT calculation get the results of the X horizontal axis of 2.4 and the Y vertical axis of 0.55. Based on these numbers, it can be concluded that the position is in quadrant I because both results are positive.
Pengaruh Harga, Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian Fashion Secara Online pada Mahasiswa Pendidikan Ekonomi, Universitas Pendidikan Ganesha Ni Luh Supraeni; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.68704

Abstract

The purpose of this research is to determine (1) the influence of price on online fashion purchasing decisions (2) the influence of product quality on online fashion purchasing decisions (3) the influence of trust on online fashion purchasing decisions, (4) the influence of price, product quality and confidence in online fashion purchasing decisions. The type of research used is causal research. The sampling technique used is simple random sampling. The population of this research is Economics Education Students Class of 2021 and 2022, with a sample size of 122. The data collection method uses a questionnaire and is analyzed using multiple linear regression, which includes the t test (T-test). The research results show that (1) there is a positive and significant influence of price on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (2) there is a positive and significant effect of product quality on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (3) there is a positive and significant influence of trust on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (4) There is a positive and significant influence between price, product quality and trust on online fashion purchasing decisions simultaneously, with a significance value of 0.000 <0.05. The magnitude of the influence of price, product quality and trust on purchasing decisions is equal to 25.9%, evidenced by a coefficient of determination of 0.259.
Pengaruh Citra Merek (Brand Image) dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha Rumanis, Anita; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.79786

Abstract

This study aims to determine the effect of brand image variables and product quality on purchasing decisions for Scarlett Whitening products for students of the Faculty of Economics, Ganesha University of Education. The population in this study were all undergraduate and D4 students of the Faculty of Economics. The number of samples used in this study was 100 using the Slovin formula. The sampling technique used was purposive sampling technique. The data collection method uses a questionnaire with the data analysis method, namely multiple linear regression analysis. Hypothesis testing using the t test and F test processed with the help of SPSS 26 for Windows. The results of this study suggest that: (1) Brand image has a positive and significant effect on purchasing decisions for scarlett whitening products with a t value above the t table value, namely 8.149> t table value 1.984 and a significance value of 0.000<0.05 (2) Product quality has a positive and significant effect on purchasing decisions for scarlett whitening products with a t value above the t table value, namely 7, 770> t table value 1.984 and a significance value of 0.000 <0.05 and (3) Brand image and product quality have a positive and significant effect on purchasing decisions for scarlett whitening products with a calculated F value greater than the F table, namely the calculated F value of 44.386> F table 3.09 and a significance value of 0.000 <0.05.
Pengaruh Online Consumer Reviews dan Influencer terhadap Keputusan Pembelian Melalui Aplikasi Tiktok pada Mahasiswa Universitas Pendidikan Ganesha Br Sembiring, Ika Tindria; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.81406

Abstract

This research aims to determine the influence of (1) online consumer reviews on purchasing decisions via the TikTok application; (2) Influencers on purchasing decisions through the TikTok application; and (3) Online consumer reviews and influencers on purchasing decisions through the TikTok application. This research uses a causal quantitative research design. The population in this study was 2425 students from the class of 2019 at Ganesha Education University. The technique used in sampling is purposive sampling. The sample in this study amounted to 100 people. The data collection method was carried out through distributing questionnaires. Data were analyzed using multiple linear regression analysis. The results of this research show that (1) Online Consumer Reviews have a significant influence on purchasing decisions via the TikTok application; (2) Influencers have a significant influence on purchasing decisions through the TikTok application; and (3) Online Consumer Reviews and Influencers have a significant influence on purchasing decisions via the TikTok application
Analisis Pengaruh Diskon Harga, Kualitas Produk, dan Promosi terhadap Pembelian Impulsif di Tiktok Shop: Studi Pengguna Aktif di Kabupaten Buleleng Saragih, Merry Artianni; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100542

Abstract

This study aims to analyze the influence of price discounts, product quality, and promotions on TikTok Shop with a case study of active users in Buleleng Regency. The growing phenomenon of online shopping, especially through TikTok Shop, has given rise to spontaneous or impulsive buying behavior. This study employs a quantitative approach using a survey method, with data collected through a questionnaire distributed to 100 respondents selected using purposive sampling. The independent variables in this study are price discounts, product quality, and promotions, while the dependent variable is impulsive buying. The collected data were analyzed using multiple linear regression through SPSS version 25. The results of the study indicate that price discounts, product quality, and promotions simultaneously have a significant effect on impulsive buying. Partially, these three variables also prove to have a significant positive effect. Price discounts are the most dominant factor in driving spontaneous purchasing decisions, followed by promotions and product quality. This indicates that consumers are more likely to make unplanned purchases when exposed to attractive, urgent offers, especially on interactive platforms such as TikTok Shop. The conclusion of this study is that marketing strategies that combine price discounts, product quality, and attractive and interactive promotions can increase the tendency for impulsive buying. These findings are expected to serve as a reference for businesses in designing attractive marketing strategies to increase the appeal of impulsive buying.
Co-Authors Agustina, Kadek Wahyu Anak Agung Gede Agung Anak Agung Istri Sri Wiadnyani Anjar Nora Vurry Anjuman Zukhri Artha, I Ketut Agus Astrini, Km. Suli Ati, Ni Putu Deni Rena Azhari, Ayu Bagus Sarjana Bimantara, Ida Bagus Wahyu Br Sembiring, Ika Tindria Cahya, Putu Fenta Pramudya Dewi, Ni Putu Sthira Sattwika Fitri, Hidayatul Fitria, Ursila Fridayana Yudiaatmaja Ganitri, Putu Trisna Gede Hendri Ari Susila Gede Menari Yasa Gusti Ayu Desy Indrayani Gusti Ayu Desy Indrayani Haris, Iyus Akhmad Herlin, Luh I Gusti Ayu Anom Pradnyawati I Gusti Putu Bagus Putra Pratama I Kadek Rai Suwena I Kadek Rustiana Putra I Ketut Artaya I Ketut Kirya I KETUT SUARDANA, I KETUT I Ketut Suwarna I Made Adi Mahardika I Nyoman Dedi Arimawan I Nyoman Sujana I Putu Gede Parma I Putu Widiana Putra I Wayan Bagia I Wayan Widiana Ida Ayu Gede Parwiti Indrayani, Gusti Ayu Desy Indrayani, Gusti Ayu Desy Irfan, Moch Iyus Akhmad Haris Jevisa, Tommy Kadek Irma widya Darini Kirya, I Ketut Km. Suli Astrini Komang Agus Ardi Ary Wibawa Komang Tari Karismayanti Komang, Tria Wahyuni Korinawati, Ni Wayan Septian Laba, I Nyoman Luh Herlin Luh Sukma Ningsih Lulup Endah Tripalupi M. Rudi Irwansyah M.Cs S.Kom I Made Agus Wirawan . M.Pd. S.Pd. Luh Indrayani . Made Ary Meitriana Made Ita Widiantari Maharani, Ida Ayu Made Novita Mahfud, Mochammad Mariantika, Ni Putu Meitriana, Made Ary Moch Irfan Mochammad Mahfud Musanti, Ni wayan Ida Naswan Suharsono Ni Kadek Yuliandari Ni Luh Ayu Utaminingsih Ni Luh Supraeni Ni Made Suriani Ni Nyoman Sugihartini Ni Nyoman Yulianthini Ni Putu Cahya Intania Ni Putu Deni Rena Ati Ni Putu Suciyawati Ni Wayan Septian Korinawati Parwiti, Ida Ayu Gede Pasek, Putu Pasek Aryana Permana, I Gede Yoga Pradnyawati, I Gusti Ayu Anom Pratama, I Gusti Putu Bagus Putra Pratiwi, Gusti Ayu Made Dwi Putra, I Kadek Rustiana Putri, Kadek Rina Praba Wati Putu Chandra Caka Narayani Putu Eva Dita Arisma Putu Fenta Pramudya Cahya Putu Kerti Nitiasih Putu Sulasni Putu Trisna Ganitri PutuIndra yudana Roseyamita, Ni Wayan Yiela Giana Rumanis, Anita Sandy Candra Saputra Saputra, Ni Made Diah Anindyari Saputra, Sandy Candra Saragih, Merry Artianni Sarjana, Bagus Sujana, I Nyoman Sujana, I Wayan Agus Sukarlinawati, Wayan Sulasni, Putu Supraeni, Ni Luh Suwarna, I Ketut Trisna Yanti, Ni Komang Erni Vurry, Anjar Nora Wayan Cipta Wiadnyani, Ni Made Wibawa, Komang Agus Ardi Ary Widiantari, Made Ita Wirawan, Nanda Yakob, Noor Azudin yudana, PutuIndra Yuliandari, Ni Kadek