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Journal : Journal of Industrial Engineering

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepercayaan Calon Pekerja Migran Indonesia Dengan Perceived Value Sebagai Variabel Intervening: Studi Kasus Pada LPK Bahana Inspirasi Muda Fahira, Luwisca; Syahputra, Syahputra; Madiawati, Putu Nina
Journal of Industrial Engineering & Management Research Vol. 6 No. 4 (2025): August 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i4.604

Abstract

Migrant workers play a role as foreign exchange heroes, and the government continues to strive to improve services and protections for them through supportive policies. The demand for labor abroad, especially in Japan, is increasing, creating opportunities for training institutions (LPK) such as Bahana Inspirasi Muda to prepare prospective workers. However, challenges arise regarding the trust of prospective workers in recruitment agencies, which is influenced by the quality of service and promotions conducted. This research aims to explore the impact of service quality and promotion on the trust of prospective migrant workers, as well as the role of perceived value as an intervening variable. The study was conducted at LPK Bahana Inspirasi Muda with 134 respondents who are prospective migrant workers. The method used is quantitative with a Structural Equation Modeling (SEM) - Partial Least Squares (PLS) approach. The results show that service quality and promotion have a positive and significant impact on trust. Additionally, perceived value also serves as a mediator that strengthens the influence of both variables on trust. These findings are expected to contribute to the development of policies and practices in the protection of migrant workers in Indonesia.
Co-Authors Aditya Wardhana Akbar, Asep Syaeful Aldo Putra Kusuma Almaida, Nisya Amirah Mardhiyah Anak Agung Gde Agung Andorra, Dyana Andriano, David Arisyanti, Faiza Iffa Arry Widodo As Syihab, Tasya Fadia Astadi Pangarso Axchell Ayu Lestari Azhari, Irvan Guruh Fathur Azka, Kansanida Ghaniya Baladhika, Nicole Kansa Kostra Baskara, Muhamad Br Karo, Ella Manisa Budi Rustandi Kartawinata Choiruman, Doni Christian Bernard Gunawan Devie Ryana Suchendra Divo Afrianto Eka Wahyu Ningsih Enggar Akbar Nur Izza Fadillah, Mohammad Fakhsi Fahira, Luwisca Faisal Dava Fikriansyah Fauzi, Muhammad Luthfi Fauziah, Ismi Al Febri Yuliani Febriantika, Rifda Zahra Flaviana, Aneu Karlob Gifani, Auliannisa Gunawan, Tedi Haryady, Arys Naufal Hendriawan, Mochamad Izza Ryan Ihsan, Bill Walidaen Indra Suharman Julianti, Diva Silvia Kadarisman, Razes Kristina Sisilia Luh Putu Ratna Sundari Luwisca Fahira Madani, Dita Hega Mahir Pradana Mangruwa, Rajiv Marbun, Putri Wina Ragelia Marlindia Ike Sari Mika Handayani Muhammad Sorim Arkan Mulyanie, Shintia Dewi Ni Made Dwi Ratnadi Novena Allowcya Regina Caeli br. Tarigan Nurdin, Fakhri Muhammad Nurrochman, Tedy Wiza Perdana, Ariabima Putra Putri, Anida Juliana Putu Nina Madiawati Rajiv Dharma Mangruwa Raphaela Medisa Retno Tri Pratiwi Rini Handayani Rizqullah, Muhammad Dary Roni Riandi Sadiah, Aliya Nurul Sakti, Muhammad Raisa Permana Septia Nursa Seto Perbowo, Grahatama Windhu Silaban, Ester Riski Safira Suherman Suherman Suryanegara, Ardito Al Khairy Syahputra, Yoga Aditya Eka Syakhilla, Nurfarahim Tambunan, Otari Adelia Tasya Salsabiila Wijayanti, Annisa Tri Yasir, Amru Zaili Rusli