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All Journal Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi YUME : Journal of Management JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Economics and Digital Business Review Jurnal Abdimas Bina Bangsa Jurnal Bina Bangsa Ekonomika Jurnal Dedikasia : Jurnal Pengabdian Masyarakat SWARNA ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Trending: Jurnal Manajemen dan Ekonomi e-Jurnal Apresiasi Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Bina Bangsa International Journal of Business and Management
Abaharis, Henryanto
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Journal : YUME : Journal of Management

 1 
Navigating Ethical Marketing: How Transparency Influences Brand Loyalty in the Digital Age Hakiki, Ridwan; Henryanto Abaharis, Nurlina Nurlina,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7982

Abstract

This study explores the role of transparency in digital marketing and its impact on consumer trust and brand loyalty in the digital age. As consumers become more informed and discerning, they increasingly expect brands to be open about their business practices, product information, and ethical standards. The research examines how transparent marketing strategies foster consumer trust and enhance long-term loyalty. It also investigates the broader implications of ethical marketing in the digital landscape. Through qualitative methods, including in-depth interviews, document analysis, and case studies, the findings reveal that transparency plays a pivotal role in building trust and cultivating loyalty among consumers. Additionally, the study highlights the growing importance of ethical marketing practices as businesses adapt to an increasingly digital and interconnected world. The results suggest that businesses prioritizing transparency and ethical communication are more likely to retain loyal customers and enhance their market reputation. This study provides valuable insights for marketers seeking to implement effective digital strategies that align with consumer expectations and build sustainable relationships. Keywords: Digital marketing, Transparency, Consumer trust, Brand loyalty 
Pengaruh Display Product, Store Location Dan Hargaterhadap Keputusan Pembelian Pada Reni Mart Di Painan Abaharis, Henryanto; Romi Susanto, Restu Dwi Julian,
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7941

Abstract

Abstrak Penelitian ini bertujuan untuk menguji pengaruh display product, store location dan harga terhadap keputusan pembelian pada Reni Mart di Painan Jenis penelitian ini adalah kuantitatif, dimana penelitian ini menggunakan data numeric dan proses penelitian menekankan pada pengukuran hasil yang objektif dengan menggunakan analisis statistik. Populasi dalam penelitian ini adalah konsumen berbelanja pada Reni Mart DI Painan. Teknik pengambilan sampel yang digunakan adalah random sampling.  adapun jumlah sampel adalah sebanyak 100 orang yang didapat dengan menggunakan rumus Lemeshow. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif dan kualitatif.Sedangkan sumber datanya adalah sumber data primer dan sekunder.Teknik analisis data menggunakan regresi linear berganda dengan menggunakan bantuan program SPSS versi 21.00. Hipotesis di uji dengan menggunakan uji t pada α = 0.05. Hasil penelitian ini menunjukan bahwa display product, store location dan harga berpengaruh positif dan siginifikan Terhadap Keputusan Pembelian pada Reni Mart di Painan Kata Kunci: Display Product, Store Location,  Harga Dan Keputusan Pembelian. AbstractThis research aims to examine the influence of product display, store location and price on purchasing decisions at Reni Mart in Painan. This type of research is quantitative, where this research uses numerical data and the research process emphasizes objective measurement of results using statistical analysis. The population in this research is consumers shopping at Reni Mart DI Painan. The sampling technique used was random sampling.  The number of samples was 100 people obtained using the Lemeshow formula. The type of data used in this research is quantitative and qualitative data. Meanwhile, the data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression using the SPSS version 21.00 program. The hypothesis was tested using the t test at α = 0.05. The results of this research show that product display, store location and price have a positive and significant effect on purchasing decisions at Reni Mart in Painan Keywords: Product Display, Store Location, Price and Purchasing Decisions.
Co-Authors Afifa, Devi Alfian Alfian Alfian Alfian Alfian Alfian Alfian Anggi Aldwi Badri, Juarsa Das, Nidia Anggreni Dasril, Afifah Meida Dewi, Aminar Sutra Elva Dona Fernos, Jhon Harzal Fauzi Hidayati, Habibatul Juliardo, Raju Magdalena, Maria Maharani Wennisa Putri Maria Magdalena Meirina, Elsa Muhammad Taufik Putra, Yosep Eka Rahmad Gandhi Rahmi Fitri Restina Wahyuni Putri Ridwan Hakiki Sadira Hadriyani Salma Syukri Yusra Sari, Desfriana Selvi Putri Nengsih Suchi Dwinanda Susanto, Romi Syafridal Tania Alifa Sukma Tanzah, Amelia Love Windy Desriliani Yusra, Salma Syukri Zelita, Rahma Zusmawati Zusmawati