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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Ekomen Jurnal Media Akademik (JMA) INTERDISIPLIN: Journal of Qualitative and Quantitative Research Mosintuwu Jurnal Pengabdian Kepada Masyarakat
Andik Setiawan
Universitas Sintuwu Maroso
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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TRANFORMASI DIGITAL DALAM SERTIFIKASI HALAL: TANTANGAN DAN PELUANG DI ERA INDUSTRI 4.0 Andik Setiawan; Ismah Thayyibah Hanun; Miftahur Rohmah; Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/rpmvbx65

Abstract

Era Industri 4.0 telah membawa perubahan fundamental dalam sistem sertifikasi halal melalui integrasi teknologi digital. Penelitian ini bertujuan menganalisis tantangan dan peluang transformasi digital dalam sertifikasi halal di Indonesia sebagai respons terhadap meningkatnya permintaan konsumen akan transparansi, keamanan, dan kualitas produk halal. Dengan menggunakan metodologi deskriptif kualitatif melalui studi pustaka dan analisis dokumen, penelitian ini mengkaji berbagai sumber literatur termasuk jurnal ilmiah, laporan penelitian, dan publikasi lembaga terkait industri halal. Hasil penelitian menunjukkan bahwa digitalisasi menawarkan peluang signifikan untuk meningkatkan efisiensi operasional, memperluas akses pasar global, dan memperkuat traceability produk halal melalui teknologi seperti blockchain dan platform digital. Namun, implementasinya menghadapi tantangan berupa keterbatasan infrastruktur digital, rendahnya literasi teknologi di kalangan pelaku UMKM, perbedaan standar halal internasional, serta kebutuhan investasi besar dalam pengembangan sistem dan sumber daya manusia. Penelitian ini menekankan pentingnya kolaborasi multipihak antara pemerintah, lembaga sertifikasi, akademisi, dan industri untuk memaksimalkan transformasi digital yang inklusif. Dengan penguatan regulasi melalui UU Jaminan Produk Halal dan adopsi sistem digital terintegrasi seperti yang dikembangkan BPJPH, Indonesia memiliki potensi besar untuk menjadi pemimpin industri halal global dengan transformasi dari negara konsumen menjadi produsen utama produk halal berbasis teknologi digital.
Qualitative Analysis of Consumer Trust and Satisfaction Factors for MSME Products in Online Marketplaces Muhamad Mahfid Ahnan; Alivia Puspitasari; Mohammat Addul Gofar; Andik Setiawan; Afaful Ummah
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v3i2.134

Abstract

This study aims to provide an in-depth analysis of the dynamics of consumer trust and satisfaction toward SME products in online marketplaces by employing a literature review method with a descriptive qualitative approach. Marketplaces as digital platforms have opened vast opportunities for SMEs to reach wider audiences; however, they also pose significant challenges related to building trust in a fully virtual interaction environment and sustaining consumer satisfaction amid intense competition. This study draws upon a range of academic sources, particularly SINTA-indexed journals, that are relevant to issues of trust, satisfaction, and digital consumer behavior. The findings reveal that consumer trust is primarily shaped by factors such as product information transparency, transaction security, seller credibility, and service consistency. Meanwhile, consumer satisfaction is largely influenced by product quality, delivery speed, after-sales services, and the overall shopping experience facilitated by the marketplace system. Trust and satisfaction are found to be closely interrelated, with trust serving as the foundation for sustaining long-term satisfaction. These two dimensions not only encourage repeat purchases but also foster consumer loyalty and generate organic promotion through reviews and electronic word of mouth. The study offers practical implications for SMEs and marketplace operators to prioritize strategies grounded in trust and satisfaction as the core of digital business management. Furthermore, its theoretical implications highlight the importance of enhancing digital literacy and consumer protection in order to establish a sustainable, competitive, and healthy e-commerce ecosystem.
Co-Authors Afaful Ummah Agus Sururi Alivia Puspitasari David S. V. L Bangguna Ersya Faraby Gitit I.P Wacana Holmes Rolandy Kapuy Ikmal Lur Rizal Ilyas Martunus Ismah Thayyibah Hanun Kurniasari, Fina Martunus, Ilyas Mashudi , Mbae, Irma Miftahur Rohmah Moh Irfan Latowale Mohammat Addul Gofar Muhamad Mahfid Ahnan NURMALA YANTI Pantih, Suwardhi Ratno Ratno Sartika Andi Patau Shelvin Baduge Sriwati, Ni Kadek Sudarto Usuli Yusran Maaroef