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All Journal Jurnal Akuntansi dan Ekonomika NUSANTARA : Jurnal Ilmu Pengetahuan Sosial FINANCIAL : JURNAL AKUNTANSI Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Conference on Community Engagement Project (Concept) Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Kelly Kelly
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Conference on Community Engagement Project (Concept)

 1 
Penerapan Strategi Promotion Mix dan Digital Marketing pada UMKM Kaleea.id Antony Sentoso; Kelly Kelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Perkembangan teknologi pada pemasaran barang dan jasa semakin canggih sehingga mampu menjadi sebuah solusi kepada para pemilik usaha untuk menjangkau konsumen yang lebih luas. Digital marketing dapat mempermudah pemilik usaha untuk menemukan pangsa pasarnya dan berkomunikasi dari jarak jauh. Strategi pemasaran ini juga dikenal lebih efektif daripada media lainnya, maka bukanlah sebuah alasan kepada penjual untuk menjual produk atau jasanya kepada konsumen yang berbeda kota. Setelah dilakukannya wawancara, observasi dan dokumentasi dengan pemilik usaha dapat diketahui sejak merebaknya wabah corona, penjualan toko terus menurun dari penjualan sebelumnya. Tetapi setelah diterapkannya strategi promotion mix dan digital marketing pada usaha tersebut, toko mengalami peningkatan omset penjualan selama enam bulan terakhir tahun 2020 dengan diterapkannya pemasaran melalui Instagram adverstisement, endorsement, sales promotion dan juga konten video di Tiktok. Penelitian ini dilakukan sebagai penelitian kualitatif yang berangkat dari data yang diperoleh. Diharapkan pada penelitian selanjutnya dapat mengembangluaskan pemasaran melalui e-commerce seperti Tokopedia,Shopee atau Lazada, menghasilkan konten video yang lebih berkualitas, promosi yang lebih menarik dan lebih aktif dalam mencari ide-ide menarik yang dapat diterapkan pada UMKM tersebut.
Designing An Accounting Information System Based On Microsoft access at PT ADC SENTRAL JAYA Androni Susanto; Kelly Kelly
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

PT ADC Sentral Jaya is a marine supply chain company that sells batteries and solar panel equipment also offers battery services located in Batam, Kepulauan Riau Islands. All financial transactions are still recorded manually with Microsoft Excel, making not effective and efficient for bookkeeping, and impacted not producing financial reports that comply with standards. Based on this, the community service activity aims to design an accounting information system that is user friendly for users who do not have an accounting background. The system will be based on Microsoft Access Database. The method used is the method of observation, interviews, and documentation. This Microsoft Access system consists of sales form, purchase, account list estimate, list of goods, customer list, supplier list, sales, and purchase payments. In addition to the form for inputting data, there are financial statements, consists of profit and loss, financial position and equity as well as reports on overall sales, battery sales, and purchases. Reports and implementation of this system are running well and effectively, making this system can be used as an example or adopted by similar companies.
Perancangan Promotion Mix pada PT. Rambun Pratama Metalindo Golan Hasan; Kelly Kelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In general, business owners have not seen how to formulate a strategy in marketing that is appropriate and can be implemented in developing business so that this business cannot develop properly. This practical work activity is carried out in one of the building shops in the city of Batam, namely: PT. Rambun Pratama Metalindo which was held in the period 21 September 2020 - 21 December 2020, activities for a period of 3 months carried out to help develop and solutions experienced by partners by implementing and designing the Marketing Mix Strategy. Development planning is described in several implementations that will be carried out, collaborating with third parties in crediting, providing discounts on purchases with specified transaction drinks, collaborating with contractors in supplying building material needs, making product catalogs, and creating customer databases.
Co-Authors Ade Jaya Saputra Adi Neka Fatyandri Alfred Joven Androni Susanto Antony Antony Arya Go Pahma Butarbutar Atanasius Sulong Audrey Audrey Celine Kho Charmaine Charmaine Christine Low Cindy Valentina Darvin Darvin Deni Ariadi Devin Devin Diamend Tino Sembiring Diani Diani Eric Marthino Fransiskus Saverius Leko Golan Hasan, Golan Herianto Herianto Hesniati, Hesniati Irene Vangoh Jacky Jacky Jane Eveline S Jane Eveline Susilo Jaslin Jaslin Jeanette Andhini Nurulia Mashita Jessica Febiana Jessy Jessy Jetset Jetset Jhony Budiman Joan Goh Jonathan Hanjaya Julia Ananda Caesaria Kelvin Kelvin Kendri Setiawan Kennedy Kennedy Kevin Lius Kristin Kristin Krisyadi, Robby Mardianto, Mardianto Maysisley Chandranne Meififanny Taniono Muhammad Fajar Farizi Muhammad Taufik Nelson, Alden Noerul Aini Rey Velasco Dimas Y. S. Ricko Marthin Rizka Haryanti Sarinah Sarinah Selty Tan Sentoso, Antony Setyawan, Agustinus Sherrin Tjandra Steby Steby Sunpho Sunpho Suwarlan, Stivani Ayuning Victoria Victoria Vincent Tio Pratama Vincent Vincent Vincent Vincent Viona Viona Vionny Lau Wikandriya Pradinang Williana Halim