Article Per Year (5 Year)
p-Index From 2021 - 2026
4.292
P-Index
This Author published in this journals
All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) KOMUNIKA Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara COMMICAST Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmu Komunikasi Jurnal Riset Manajemen Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Spektrum Komunikasi Ilmu Manajemen Sosial Humaniora (JIMSH) RESLAJ: Religion Education Social Laa Roiba Journal Komunikatif : Jurnal Ilmiah Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Muhammad Thoyib Amali
Universitas Ahmad Dahlan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
From Feed to Fame: Analyzing the Influence of Instagram Marketing on Carasun’s Brand Image Jihan Kinanti, Zalfa; Thoyib Amali, Muhammad
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1150

Abstract

The rapid growth of internet users in Indonesia has encouraged businesses to expand their marketing activities through social media platforms. Among these, Instagram has emerged as one of the most popular tools for digital marketing communication. Its interactive features, such as comments and direct messages, enable companies to engage directly with consumers, making it an effective medium for brand promotion and image building. This study investigates the influence of Instagram marketing on the brand image of Carasun, a local sunscreen brand that recently gained viral attention due to its controversial marketing campaigns. Employing an explanatory quantitative approach, the research collected data from 396 respondents who are beauty enthusiasts and followers of Carasun’s official Instagram account. The data, measured using a Likert scale through an online questionnaire, were analyzed using simple linear regression. The findings reveal that Instagram marketing has a significant positive impact on Carasun’s brand image, with a contribution of 48.5% and a significance level of p < 0.05. Theoretically, this study enriches the understanding of how social media marketing activities influence brand perception. Practically, it offers valuable insights for marketers in designing content strategies that foster consumer engagement, strengthen purchase intentions, and sustain a positive brand image.
Political Branding Analysis of @Gibran_Rakabuming Tiktok Accounts during the 2024 Presidential Election Campaign Merlyana Ryandaresta; Muhammad Thoyib Amali
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8817

Abstract

Social media, especially TikTok, is a platform that is currently used for political campaigns. Ahead of the 2024 Presidential Election, talks about presidential candidates and vice presidential candidates, especially Gibran, are increasingly being discussed in various media. The many pros and cons that have arisen among the public regarding the candidacy of Gibran Rakabuming Raka as a vice presidential candidate have become the culmination of the polemic. This study aims to analyze the political branding of TikTok @gibran_rakabuming accounts during the 2024 presidential election campaign. This research method uses a descriptive qualitative method and is analyzed using theories from Gelder and Sonies which consists of three indicators, namely, appearance, personality, and key political messages. Case studies on TikTok accounts @gibran_rakabuming were taken during the period from November 28, 2023, to February 10, 2024. The results of the research show that Gibran has successfully used the TikTok platform to build an image as a vice presidential candidate who is ready to bring positive changes to Indonesia with a relevant, close to the community, and adaptive to technological developments and the needs of the community, especially the younger generation. The use of social media platforms such as TikTok is also a powerful strategy to reach young people and make them candidates who not only talk about the future but also invite the public to work together to realize a more advanced Indonesia.
Pengaruh Terpaan Konten Marriage Is Scary Di Media Sosial Terhadap Persepsi Negatif Nikah Muda Umala, Alfyana; Muhammad Thoyib Amali
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konten "Pernikahan Itu Menakutkan" membentuk persepsi negatif terhadap pernikahan dini dengan menggambarkannya sebagai beban emosional dan sosial. Studi ini bertujuan untuk meneliti dampak paparan konten "Pernikahan Itu Menakutkan" di media sosial terhadap persepsi negatif pernikahan dini. Pendekatan kuantitatif eksploratif digunakan dengan kuesioner survei yang didistribusikan melalui Google Forms. Sampel dipilih menggunakan purposive sampling, dengan kriteria termasuk pengguna media sosial aktif, usia 17–25 tahun, dan telah melihat konten tersebut. Ukuran sampel sebanyak 400 responden ditentukan menggunakan rumus Slovin. Analisis data dilakukan menggunakan regresi linier sederhana dengan SPSS, melalui uji validitas, reliabilitas, normalitas, dan linearitas. Hasil menunjukkan bahwa paparan konten “Pernikahan Itu Menakutkan” memiliki pengaruh positif dan signifikan terhadap persepsi negatif pernikahan dini, dengan nilai signifikansi 0,000 < 0,05, koefisien regresi 0,391, dan korelasi kuat 0,761. Koefisien determinasi menunjukkan bahwa 57,9% persepsi negatif terhadap pernikahan dini dipengaruhi oleh konten, dengan varian yang tersisa dipengaruhi oleh faktor-faktor lain. Temuan ini menekankan peran penting media sosial dalam membentuk persepsi generasi muda tentang pernikahan.
Pengaruh Influencer Marketing dan Online Customer Reviews terhadap Brand Awareness Produk Coklat Dubai Don Bakeshop Fatma Listari; Muhammad Thoyib Amali
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.10405

Abstract

This study aims to analyze the effect of Influencer Marketing and Online Customer Reviews on Brand Awareness of Coklat Dubai Don Bakeshop. The research refers to the Influencer Marketing theory, Online Customer Review and Brand Awareness theory. A quantitative method was applied through a survey of 384 respondents aged 17–35, selected using purposive sampling. The respondents were active social media users who had heard of or purchased the Coklat Dubai Don Bakeshop product. Data were collected via structured questionnaires and analyzed using multiple linear regression with SPSS. The results show that both Influencer Marketing and Online Customer Reviews have a positive and significant impact on Brand Awareness, with Influencer Marketing having a stronger effect. These findings confirm the effectiveness of digital strategies in building brand recognition in the local culinary market.
Strategi Komunikasi IKPB Yogyakarta dalam Meningkatkan Kepedulian Mahasiswa Belitung terhadap Kebudayaan Daerah Theo Khairullah; Amali, Muhammad Thoyib
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7389

Abstract

This study aims to analyze the communication strategy implemented by the Ikatan Keluarga Pelajar Belitong (IKPB) Yogyakarta to foster overseas students' awareness of local culture, and to evaluate its effectiveness in protecting socio-cultural identity amid modernization. Using a qualitative case study approach, data were collected comprehensively through in-depth interviews, participant observation, and documentation of the board members and active members of IKPB Yogyakarta. The results show that IKPB Yogyakarta successfully implemented the four components of Effendy's communication strategy: (1) recognizing the target audience through inclusive psychosocial mapping; (2) combining modern digital media (Instagram, WhatsApp) with conventional face-to-face media (dormitories) as cultural incubators; (3) formulating messages using local language symbols and practical educational approaches; and (4) positioning the board members as credible communicators and role models (patrons). The impact of this study confirms that this community-based communication strategy is highly effective in transforming apathy into communal pride while simultaneously motivating students to take concrete action. These findings are expected to serve as a reference for communication models that other regional student organizations can apply to strengthen the preservation of cultural heritage in overseas environments.
Strategic E-Branding Communication in the Local Government Program: Teras Malioboro Deslia, Iva Fikrani; Amali, Muhammad Thoyib
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/m75z9975

Abstract

In the dynamic landscape of new media, e-branding has become an important strategy for both companies and governmental institutions to foster engagement, cultivate trust, and cultivate a positive brand image. Teras Malioboro is a local government initiative aimed at relocating street vendors from the sidewalks of Jalan Malioboro, while simultaneously positioning itself as a well-organized and innovative shopping destination. However, persistently low visitor numbers have incited protests from traders, highlighting challenges in its branding endeavors. This study investigates how Teras Malioboro employs the seven principles of e-branding through a qualitative case study methodology, utilizing data collected through in-depth interviews, observation, and documentation. The results indicate that community participation, core competency, the dissemination of good ideas, and the maintenance of current content exhibit more effective implementation, whereas ceding control, engaging in dialogue with users, and fostering engagement remain suboptimal due to limited audience participation, low responsiveness to comments, and inadequate interactive communication practices. The findings identify compelling key messages, sufficient human resources, strategic collaborations, and influencer engagement in enhancing e-branding effectiveness. Furthermore, the study extends the e-branding framework by illustrating that classical e-branding principles require contextual adaptation when applied within the setting of local government.
PERAN MINAT DALAM MEMEDIASI PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PORTEGOODS Alpajri Alpajri; Muhammad Thoyib Amali
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7227

Abstract

Penelitian ini bertujuan untuk menganalisis peran minat konsumen dalam memediasi pengaruh citra merek terhadap keputusan pembelian produk Portegoods, merek alas kaki lokal di Indonesia. Dengan menggunakan pendekatan kuantitatif dan desain penelitian eksploratif, data dikumpulkan melalui survei online dari 125 responden berusia 18–35 tahun yang mengenal Portegoods dan aktif berbelanja online. Data dianalisis menggunakan Structural Equation Modeling (SEM) di SmartPLS. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dan hubungan ini sebagian dimediasi oleh minat konsumen terhadap merek tersebut. Meskipun citra merek Portegoods relatif kuat, minat konsumen tetap moderat. Temuan ini menggarisbawahi pentingnya tidak hanya membangun citra merek yang kuat tetapi juga melibatkan konsumen melalui strategi komunikasi yang sarat emosi, interaktif, dan pengalaman. Hasil penelitian ini lebih lanjut mendukung asumsi dasar Teori Perilaku Terencana dan memberikan penerapan praktis bagi merek lokal yang ingin meningkatkan konversi pembelian di era digital.
The Effect of Sales Promotion and Retargeting Ads in Shaping the Purchasing Interest of Out-of-Region Student TikTok Users in Yogyakarta Maudi Adinda Rudfa; Muhammad Thoyib Amali
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 1 (2026): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i1.2785

Abstract

ABSTRAKMedia sosial telah menjadi saluran utama dalam pemasaran digital, dengan TikTok muncul sebagai platform terkemuka berkat algoritma berbasis konten dan tingkat keterlibatan pengguna yang tinggi. Indonesia menempati peringkat kedua secara global dalam jangkauan iklan TikTok, menunjukkan potensi komersial yang besar di kalangan konsumen muda. Penelitian ini bertujuan menganalisis dampak sales promotion dan retargeting ads terhadap minat beli mahasiswa rantau yang menggunakan TikTok di Yogyakarta. Menanggapi kesenjangan penelitian dalam studi sebelumnya, penelitian ini menyelidiki pengaruh gabungan kedua strategi pemasaran tersebut pada segmen demografis tertentu. Berpedoman pada Elaboration Likelihood Model (ELM), penelitian ini menganalisis bagaimana pengguna memproses pesan sales promotion dan retargeting ads dalam membentuk minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatif. Data dikumpulkan melalui kuesioner online dengan sampling purposif berdasarkan usia, asal geografis, dan perilaku pengguna TikTok. Sebanyak 110 tanggapan valid dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa sales promotion secara positif mempengaruhi minat beli (42%), sementara retargeting ads memiliki efek positif yang sedikit lebih tinggi (45,7%). Secara bersamaan, faktor-faktor ini menjelaskan 68,7% varians dalam minat beli di kalangan mahasiswa rantau. Temuan ini menegaskan efektivitas TikTok sebagai platform pemasaran digital yang tepat sasaran dalam menjangkau konsumen muda yang melek teknologi.ABSTRACTSocial media has become a key channel in digital marketing, with TikTok emerging as a leading platform due to its algorithm-driven content and high user engagement. Indonesia ranks second globally in TikTok ad reach, highlighting its vast commercial potential among young consumers. This study examines the effects of sales promotion and retargeting ads on the purchase intention of migrant students who use TikTok in Yogyakarta. Addressing a research gap in prior studies, this work investigates the combined influence of these two marketing strategies on a specific demographic segment. Guided by the Elaboration Likelihood Model (ELM), the study analyzes how users process promotional and retargeting messages in forming purchase intentions. This study employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire using purposive sampling based on age, geographic origin, and TikTok usage behavior. A total of 110 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that sales promotion positively influences purchase intention (42%), while retargeting advertisements have a slightly higher positive effect (45.7%). Combined, these factors explain 68.7% of the variance in purchase intention among out-of-region students. The findings underscore TikToks effectiveness as a platform for targeted digital marketing aimed at young, tech-savvy consumers.
The Impact of E-WOM, Accessibility, and Attractiveness on Revisit Intention to Wediombo Beach Yogyakarta: The Mediating Role of Tourist Experience Muhammad Thoyib Amali; Immanuel Dwi Asmoro Tunggal; Alfiatu Rohima
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1463

Abstract

The aim of this research is to examine the influence of electronic word-of-mouth, accessibility, and attractiveness on the intention to revisit Wediombo Beach, as influenced by the tourist experience. This research uses an explanatory quantitative approach with data collected from a survey of 120 respondents who have visited Wediombo Beach. Path analysis, utilizing the SmartPLS program and the Sobel test to measure mediation variables, serves as the analysis technique. Hypothesis testing reveals that electronic word of mouth and attractiveness have a positive and significant influence on revisit intention, with the tourist experience acting as a mediator. The tourist experience also mediates the significant impact of accessibility, despite its negative value, on revisit intention. In regulating the impact of electronic word of mouth, accessibility, and attractiveness on revisit intention, the tourist experience serves as a partial mediating factor. Furthermore, researchers can suggest managerial implications for the Special Region of Yogyakarta Tourism Office and related tourism managers to improve the accessibility factor, which can start with making clear directions and improving the road quality to Wediombo Beach.
Pengaruh Content Marketing, Sales Promotion, dan Motivasi Hedonis terhadap Pembelian Impulsif Ersa Zahrani Ata; Muhammad Thoyib Amali
Jurnal Riset Manajemen Komunikasi Volume 6, No. 1, Juli 2026, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v6i1.9892

Abstract

Abstrak. Perkembangan pesat TikTok Shop sebagai platform social commerce telah mengubah perilaku konsumen, terutama dalam meningkatkan kecenderungan pembelian impulsif melalui penerapan strategi pemasaran seperti content marketing dan sales promotion. Penelitian ini bertujuan untuk menguji pengaruh content marketing dan sales promotion terhadap perilaku pembelian impulsif dengan menempatkan motivasi hedonis sebagai variabel mediasi berdasarkan kerangka Stimulus–Organism–Response (S-O-R). Penelitian ini menggunakan pendekatan kuantitatif eksplanatif melalui metode survei terhadap 100 pengguna TikTok Shop di Indonesia. Data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing tidak berpengaruh langsung terhadap perilaku pembelian impulsif, tetapi berpengaruh signifikan terhadap motivasi hedonis. Sebaliknya, sales promotion berpengaruh signifikan terhadap motivasi hedonis dan perilaku pembelian impulsif. Motivasi hedonis juga terbukti memengaruhi perilaku pembelian impulsif serta berperan sebagai mediator, yaitu mediasi penuh pada hubungan content marketing dan mediasi parsial pada hubungan sales promotion. Temuan ini menegaskan bahwa kombinasi konten yang membangun keterlibatan emosional dan promosi yang menciptakan urgensi dapat meningkatkan motivasi hedonis serta mendorong pembelian impulsif. Abstract. The rapid growth of TikTok Shop as a social commerce platform has transformed consumer behavior, particularly by increasing impulse buying through marketing strategies such as content marketing and sales promotions. This study aims to examine the effects of content marketing and sales promotion on impulse buying behavior by positioning hedonic motivation as a mediating variable within the Stimulus–Organism–Response (S–O–R) framework. An explanatory quantitative approach was employed using a survey of 100 TikTok Shop users in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that content marketing has no direct effect on impulse buying behavior but significantly influences hedonic motivation. In contrast, sales promotion has a significant positive effect on both hedonic motivation and impulse buying behavior. Hedonic motivation also significantly affects impulse buying behavior and serves as a mediating variable, fully mediating the relationship between content marketing and impulse buying behavior while partially mediating the relationship between sales promotion and impulse buying behavior. These findings highlight that integrating emotionally engaging content with promotional strategies that create a sense of urgency can effectively enhance consumers' hedonic motivation and stimulate impulse buying behavior.
Co-Authors Aisyah Nasution Alfiatu Rohima Alhabibi, Imam Sahid Alpajri Alpajri Azhari, Reny Buana, Mufti Putri Dewi Camelia Putri, Lathifa Chandra Dewa Kurniawan Devi Triana, Fadisa Rahma Dina Amalia Ersa Zahrani Ata Farohi, Muhammad Salman Fatma Listari Heningtyas, Asshifa Immanuel Dwi Asmoro Tunggal Immanuel Dwi Asmoro Tunggal Iva Fikrani Deslia Jihan Kinanti, Zalfa Maudi Adinda Rudfa Merlyana Ryandaresta Mezy Mezy Mufid Salim Nugroho, Restu Agung Nunik Hariyanti Pudrianisa, Sheila Lestari Giza Rustono Farady Marta Salsabila, Chairunisya Zulfa Suro Suprantio Theo Khairullah Umala, Alfyana