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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) KOMUNIKA Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara COMMICAST Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmu Komunikasi Jurnal Riset Manajemen Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Spektrum Komunikasi Ilmu Manajemen Sosial Humaniora (JIMSH) RESLAJ: Religion Education Social Laa Roiba Journal Komunikatif : Jurnal Ilmiah Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Muhammad Thoyib Amali
Universitas Ahmad Dahlan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Evaluating Indonesian Consumer perceptions of H&M's Eco-Friendly campaign: The mediating role of perceived quality Immanuel Dwi Asmoro Tunggal; Muhammad Thoyib Amali
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15759

Abstract

The growing number of green products has sparked academic and practical interest in the perceived value of green products. Because of the growing number of people concerned about environmental issues, green perceived value plays an important role in brand attitude. However, perceived green value cannot be a single variable that explains brand attitude, since consumers in developing countries are inconsistent in their purchase of green products. There must be another variable. This study aims to explore the effects of green perceived value and brand prestige on brand attitude, with perceived quality as a mediator. This study uses a survey method with 200 samples across Jakarta, Bandung, Yogyakarta, and Surabaya. To test the hypothesis, this study uses Smart PLS to obtain the results. The finding is that perceived quality plays an important role in shaping brand attitude. Perceived quality could also fully mediate the relationship between Green perceived value and brand prestige toward brand attitude. The contribution of this research is to remind companies to improve their marketing communications to develop perceived quality.
From Feed to Fame: Analyzing the Influence of Instagram Marketing on Carasun’s Brand Image Jihan Kinanti, Zalfa; Thoyib Amali, Muhammad
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1150

Abstract

The rapid growth of internet users in Indonesia has encouraged businesses to expand their marketing activities through social media platforms. Among these, Instagram has emerged as one of the most popular tools for digital marketing communication. Its interactive features, such as comments and direct messages, enable companies to engage directly with consumers, making it an effective medium for brand promotion and image building. This study investigates the influence of Instagram marketing on the brand image of Carasun, a local sunscreen brand that recently gained viral attention due to its controversial marketing campaigns. Employing an explanatory quantitative approach, the research collected data from 396 respondents who are beauty enthusiasts and followers of Carasun’s official Instagram account. The data, measured using a Likert scale through an online questionnaire, were analyzed using simple linear regression. The findings reveal that Instagram marketing has a significant positive impact on Carasun’s brand image, with a contribution of 48.5% and a significance level of p < 0.05. Theoretically, this study enriches the understanding of how social media marketing activities influence brand perception. Practically, it offers valuable insights for marketers in designing content strategies that foster consumer engagement, strengthen purchase intentions, and sustain a positive brand image.
Analisis Framing Pemberitaan Pemilu 2024 Oleh Mahkamah Konstitusi pada Media IDN Times dan KR Jogja Mezy Mezy; Muhammad Thoyib Amali
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5334

Abstract

This study aims to analyze how two Indonesian online media outlets, IDN Times and KR Jogja, framed news coverage of the 2024 election dispute handled by the Constitutional Court. Using Robert Entman’s framing analysis model, this research explores how each media constructs narratives, selects facts, and emphasizes certain issues to shape public perception. The findings reveal that IDN Times tends to present information in a neutral and procedural tone, focusing on legal processes and official statements. In contrast, KR Jogja emphasizes public skepticism and the discourse of electoral justice, using critical language choices and sources that question the fairness of the election. This contrast in media framing impacts how audiences perceive the credibility of the Constitutional Court and the broader legitimacy of Indonesia’s electoral democracy. The study highlights that media outlets are not passive conveyors of facts but active agents in constructing political realities. These findings contribute to the field of political communication and media literacy, especially in post-election contexts where public trust in democratic institutions is crucial. The research underscores the importance of critical media consumption and the role of framing in influencing democratic discourse in transitional political environments.
Co-Authors Aisyah Nasution Alfiatu Rohima Alhabibi, Imam Sahid Alpajri Alpajri Azhari, Reny Buana, Mufti Putri Dewi Camelia Putri, Lathifa Chandra Dewa Kurniawan Devi Triana, Fadisa Rahma Dina Amalia Ersa Zahrani Ata Farohi, Muhammad Salman Fatma Listari Heningtyas, Asshifa Immanuel Dwi Asmoro Tunggal Immanuel Dwi Asmoro Tunggal Iva Fikrani Deslia Jihan Kinanti, Zalfa Maudi Adinda Rudfa Merlyana Ryandaresta Mezy Mezy Mufid Salim Nugroho, Restu Agung Nunik Hariyanti Pudrianisa, Sheila Lestari Giza Rustono Farady Marta Salsabila, Chairunisya Zulfa Suro Suprantio Theo Khairullah Umala, Alfyana