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All Journal TEKMAPRO Journal of Industrial Engineering and Management LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Journal of Community Development Bussman Journal : Indonesian Journal of Business and Management Jurnal Akuntansi dan Ekonomi Bisnis ASERSI : Jurnal Akuntansi Terapan dan Bisnis Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Multidisiplin Nusantara JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Avisenna Harkat
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Nursing Public Health Social Sciences

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Analisis Kelayakan Usaha UMKM Pada Ayam Geprek Griya Dhaharan Jember Dea Azzahrotu Dinji; Nurlaila Mansur; Samuel Rizal; Meilinda Maulidya Widiyanti; Selvi Putri Rahayu Bambang Hartono; Ana Rosalia; Eka Denta Permana; Aisyah Nurul Umamah; Oryza Ardhiarisca; Avisenna Harkat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2402

Abstract

This study aims to analyze the business feasibility of the Ayam Geprek Griya Dhaharan MSME in Jember Regency, reviewed from several aspects: market, financial, technical/operational, management and organization, economic and social, and environmental impact. This research uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results show that from the market aspect, the business has stable demand with affordable prices and unique products. From the financial aspect, BEP analysis shows that the break-even point is only 368 portions/month, far below actual production capacity; Payback Period of ±15 days; NPV of Rp641,359,717 (positive); and IRR of 177.12%, far exceeding the discount rate of 12%. From the technical aspect, the supply chain and production process are adequate. Management has a clear division of tasks. From the economic and social aspects, the business contributes to job creation and local economic activity. From the environmental aspect, waste generated is minimal and does not cause significant disturbance. Overall, the Ayam Geprek Griya Dhaharan business is declared feasible to run and develop.
Co-Authors Adelia Eka Puspita Ansori Aditya Wahyu Winadi Atmajaya Adityo Adityo Afifatul Fitria Aisyah Nurul Umamah Amalia Dwi Agustina Ana Rosalia Arisona Ahmad Bisma Januar Firmansah Dea Azzahrotu Dinji Dessy Putri Andini Dewi Kurniawati Dhaiviatul Hasanah Eka Denta Permana Fredy Eka Ardhi Pratama Inayatul Musthofiyah Meilinda Maulidya Widiyanti Mohammad Edwinsyah Yanuan Putra Mohammad Luthfil Amin Muhammad Avan Dwi Adi Nur Kholiq Muhammad Hanip Nanang Dwi Wahyono Nugroho Setyo Wibowo Nurlaila Mansur Oryza Ardhiarisca Rahma Rina Wijayanti Rus Indiyanto Sabrina Alifia Salsabila Samuel Rizal Selvi Putri Rahayu Bambang Hartono Siti Aisyah Siti Aisyah Siti Anisa Sonya Emilia Izzulda Sugeng Hartanto Syaiful Bachri Syaifur Rahman Vigo Dewangga Widya Ayu Atmaningtyas Yanuar Ardhika Rahmadhani Ubaidillah Zilvanhisna Emka Fitri